APA-Zitierstil (7. Ausg.)

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm (4. ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Zeithaml, Valarie A., Mary Jo Bitner, und Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 4. ed. Boston [u.a.]: McGraw-Hill/Irwin, 2006.

MLA-Zitierstil (9. Ausg.)

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 4. ed. McGraw-Hill/Irwin, 2006.