Piller, F. T. (2004). Innovation and value co-creation: A theoretical approach for integrating customers in the innovation process.
Chicago-Zitierstil (17. Ausg.)Piller, Frank T. Innovation and Value Co-creation: A Theoretical Approach for Integrating Customers in the Innovation Process. 2004.
MLA-Zitierstil (9. Ausg.)Piller, Frank T. Innovation and Value Co-creation: A Theoretical Approach for Integrating Customers in the Innovation Process. 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.