Media semiotics: an introduction
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Manchester [u.a.]
Manchester Univ. Pr.
2002
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIV, 241 S. |
| ISBN: | 0719062055 |
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MARC
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Record in the Search Index
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| adam_text | JONATHAN BIGNELL
MEDIA SEMIOTICS
AN INTRODUCTION
SECOND EDITION
MANCHESTER UNIVERSITY PRESS
MANCHESTER AND NEW YORK
DISTRIBUTED EXCLUSIVELY IN THE USA BY PALGRAVE
CONTENTS
LIST OF ILLUSTRATIONS PAGE XI
PREFACE AND ACKNOWLEDGEMENTS XIII
INTRODUCTION 1
1 SIGNS AND MYTHS 5
THE SEMIOTIC POINT OF VIEW 5
SIGN SYSTEMS 8
COMPONENTS OF THE SIGN 11
SEQUENCES OF LINGUISTIC SIGNS 13
VISUAL SIGNS 14
CONNOTATION AND MYTH 16
MYTHOLOGIES OF WRESTLING 17
MYTH AND SOCIAL MEANINGS 20
MYTH AND IDEOLOGY 24
SOURCES AND FURTHER READING 26
SUGGESTIONS FOR FURTHER WORK 27
2 ADVERTISEMENTS 28
INTRODUCTION 28
THE ADVERTISING BUSINESS 29
ANALYSING ADVERTISING 30
THE SEMIOTIC CRITIQUE OF ADS 32
IDEOLOGY IN ADS 34
THE IDEOLOGY OF ADS 36
PROBLEMS IN THE IDEOLOGICAL ANALYSIS OF ADS 37
VOLKSWAGEN GOLF ESTATE 39
THE VW GOLF ESTATE AD S CONTEXTS AND READERS 43
WONDERBRA 46
THE WONDERBRA AD S CONTEXTS AND READERS 50
SOURCES AND FURTHER READING 52
SUGGESTIONS FOR FURTHER WORK 53
V11I
CONTENTS
3 MAGAZINES
INTRODUCTION
THE MAGAZINE BUSINESS
MYTHS OF GENDER IDENTITY
THE READING SUBJECT
ADDRESS AND IDENTITY
MASCULINE AND FEMININE WORLDS
THE LIMITS OF THE IMAGINARY
SOURCES AND FURTHER READING
SUGGESTIONS FOR FURTHER WORK
55
55
56
59
63
66
71
75
77
78
4 NEWSPAPERS
INTRODUCTION
THE NEWSPAPER BUSINESS
NEWS VALUE
NEWS DISCOURSE
HEADLINES AND GRAPHICS
PHOTOGRAPHS IN THE NEWS
NEWSPAPER READERS
SOURCES AND FURTHER READING
SUGGESTIONS FOR FURTHER WORK
79
79
80
82
88
92
94
99
103
104
5 TELEVISION NEWS
INTRODUCTION
NEWS IN THE TELEVISION SCHEDULE
DEFINING TELEVISION NEWS
MYTHIC MEANINGS IN TELEVISION NEWS
THE STRUCTURE OF TELEVISION NEWS
MYTH AND IDEOLOGY IN TELEVISION NEWS
MAKING SENSE OF TELEVISION NEWS
GLOBAL NEWS
SOURCES AND FURTHER READING
SUGGESTIONS FOR FURTHER WORK
105
105
106
110
112
116
121
124
126
129
129
CONTENTS IX
6 TELEVISION REALISMS 131
INTRODUCTION 131
CONTEXTS OF NON-FICTION TELEVISION 133
CODES OF TELEVISION REALISM 136
TELEVISION AND SOCIETY 139
DRAMATISING THE REAL 144
VIEWER INVOLVEMENT 148
SOURCES AND FURTHER READING 153
SUGGESTIONS FOR FURTHER WORK 153
7 TELEVISION FICTIONS 155
INTRODUCTION 155
AUDIENCES FOR TELEVISION FICTION 156
CODES OF TELEVISION FICTION 158
FICTION AND IDEOLOGY 161
POSTMODERNISM AND TELEVISION 168
TELEVISION AUDIENCES 172
SOURCES AND FURTHER READING 177
SUGGESTIONS FOR FURTHER WORK 177
8 CINEMA 179
INTRODUCTION 179
THE FILM BUSINESS 180
CINEMA SPECTATORSHIP 183
THE GENDERED SPECTATOR 186
FILM SIGNS AND CODES 190
FILM NARRATIVE 195
FILM GENRE 199
CINEMA AUDIENCES 202
SOURCES AND FURTHER READING 205
SUGGESTIONS FOR FURTHER WORK 205
X CONTENTS
9 INTERACTIVE MEDIA 207
INTRODUCTION 207
MOBILE COMMUNICATIONS 207
INTERACTIVE TELEVISION 211
COMPUTER GAMES 216
THE INTERNET AND WORLD WIDE WEB 219
CONCLUSION 223
SOURCES AND FURTHER READING 226
SUGGESTIONS FOR FURTHER WORK 227
BIBLIOGRAPHY 228
INDEX 238
|
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| spelling | Bignell, Jonathan Verfasser (DE-588)13726724X aut Media semiotics an introduction Jonathan Bignell 2. ed. Manchester [u.a.] Manchester Univ. Pr. 2002 XIV, 241 S. txt rdacontent n rdamedia nc rdacarrier Semiotik - Medien Medien (DE-588)4169187-8 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Medien (DE-588)4169187-8 s Semiotik (DE-588)4054498-9 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013193590&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bignell, Jonathan Media semiotics an introduction Semiotik - Medien Medien (DE-588)4169187-8 gnd Semiotik (DE-588)4054498-9 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4054498-9 |
| title | Media semiotics an introduction |
| title_auth | Media semiotics an introduction |
| title_exact_search | Media semiotics an introduction |
| title_full | Media semiotics an introduction Jonathan Bignell |
| title_fullStr | Media semiotics an introduction Jonathan Bignell |
| title_full_unstemmed | Media semiotics an introduction Jonathan Bignell |
| title_short | Media semiotics |
| title_sort | media semiotics an introduction |
| title_sub | an introduction |
| topic | Semiotik - Medien Medien (DE-588)4169187-8 gnd Semiotik (DE-588)4054498-9 gnd |
| topic_facet | Semiotik - Medien Medien Semiotik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013193590&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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