A financial approach to estimating firm-level brand equity and measuring the impact of marketing events: working paper
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1992
|
| Schriftenreihe: | Report / Marketing Science Institute
92,116 Working paper / Marketing Science Institute |
| Schlagworte: | |
| Beschreibung: | 43 S. graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Simon, Carol J. Sullivan, Mary W. |
| author_facet | Simon, Carol J. Sullivan, Mary W. |
| author_role | aut aut |
| author_sort | Simon, Carol J. |
| author_variant | c j s cj cjs m w s mw mws |
| building | Verbundindex |
| bvnumber | BV019867676 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)634758103 (DE-599)BVBBV019867676 |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV019867676 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:07:57Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013192049 |
| oclc_num | 634758103 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | 43 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Marketing Science Inst. |
| record_format | marc |
| series2 | Report / Marketing Science Institute Working paper / Marketing Science Institute |
| spelling | Simon, Carol J. Verfasser aut A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper Carol J. Simon and Mary W. Sullivan Cambridge, Mass. Marketing Science Inst. 1992 43 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Report / Marketing Science Institute 92,116 Working paper / Marketing Science Institute Markenartikel (DE-588)4037584-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marketing (DE-588)4037589-4 s DE-604 Markenpolitik (DE-588)4144679-3 s Sullivan, Mary W. Verfasser aut Marketing Science Institute Report 92,116 (DE-604)BV002814091 92,116 |
| spellingShingle | Simon, Carol J. Sullivan, Mary W. A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037589-4 (DE-588)4144679-3 |
| title | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper |
| title_auth | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper |
| title_exact_search | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper |
| title_full | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper Carol J. Simon and Mary W. Sullivan |
| title_fullStr | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper Carol J. Simon and Mary W. Sullivan |
| title_full_unstemmed | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events working paper Carol J. Simon and Mary W. Sullivan |
| title_short | A financial approach to estimating firm-level brand equity and measuring the impact of marketing events |
| title_sort | a financial approach to estimating firm level brand equity and measuring the impact of marketing events working paper |
| title_sub | working paper |
| topic | Markenartikel (DE-588)4037584-5 gnd Marketing (DE-588)4037589-4 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Marketing Markenpolitik |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT simoncarolj afinancialapproachtoestimatingfirmlevelbrandequityandmeasuringtheimpactofmarketingeventsworkingpaper AT sullivanmaryw afinancialapproachtoestimatingfirmlevelbrandequityandmeasuringtheimpactofmarketingeventsworkingpaper |