Holdings: New products management

New products management:

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Bibliographic Details
Main Authors:	Crawford, Charles Merle (Author), Di Benedetto, C. Anthony (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] McGraw-Hill 2006
Edition:	8. ed., international ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing Productiemanagement Productontwikkeling Produits nouveaux - Gestion New products > Management Management Innovation Produktplanung Produktinnovation Neues Produkt Produktmanagement Produktentwicklung Produktmarketing
Online Access:	Inhaltsverzeichnis
Physical Description:	XX, 540 S. graph. Darst.
ISBN:	0071244336

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MARC


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Record in the Search Index

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adam_text	Contents PART ONE OVERVIEW AND OPPORTUNITY IDENTIFICATION/SELECTION Chapter The Menu Setting Why Is This an Important Field of Study? Whaf Student's Viewpoint? OK, So What Is a New Product, and What Leads to Success? What about New Services, Business-to- Business Products, and International Products? On What Basic Ideas or Concepts Is This Field of Activity Built? Don't Most Real Innovations Come from Small Firms and Inventors? Is New Products Management an Art or a Science? Does This Field of Activity Have a Unique Vocabulary? Does the Field of New Products Offer Careers? Given All of This, What Will We Be Doing in This Book? Does All This Actually Work? Summary Applications Chapter The New Products Process 23 Setting The Highlighter Saga What Happened in That Saga? The Basic New Products Process Phase and Selection Phase Phase Phase Phase The Concept Life Cycle Speeding the Product to Market Techniques for Speeding Time to Market Risks and Guidelines in Speeding to Market What about New Services? What about New-to-the-World Products? Closing Thoughts about the New Products Process Summary Applications Case: Tastykake Sensables Case: Merck Chapter Opportunity Identification and Selection: Strategic Planning for New Products Setting Why Have Strategic Planning? A Strategy for a "Company within a Company" New Product Strategy Inputs Product Platform Planning Opportunity Identification Noncorporate Strategic Planning Miscellaneous Sources The Product Innovation Charter Background Section of the PIC The Arena (Area of Focus) Section of the PIC Goals andQbjectives Section of the PIC Special Guidelines Section of the PIC A Word on How to Prepare a Product Innovation Charter The New Product's Strategic Fit Summary Contents xv Applications Case: New Product Strategy at Kellogg Case: Microsoft Windows PART TWO CONCEPT GENERATION Chapter Preparation and Alternatives Setting Preparation The Product Innovation Charter Finding the Right People Management's Role in Making Creative People Productive Activities to Encourage Creativity Special Rewards The Removal of Roadblocks The Concept The Designer Decaf Example SI The Concept Statement, Two Basic Approaches Important Sources of Ready-Made New Product Ideas Summary Applications Case: Concept Generation in the Toy Industry Chapter Problem-Based Ideation: Finding and Solving Customers' Problems Setting The Overall System of Internal Concept Generation Gathering the Problems Internal Records Direct Inputs from Technical and Marketing Departments Problem Analysis The General Procedure Methodologies to Use Scenario Analysis Solving the Problems Group Creativity Brainstorming Electronic Brainstorming and Computer-Assisted Creativity Techniques Disciplines Panel Concept Generation Techniques in Action Summary Applications Case: Campbell's IQ Meals Case: Earning Organizational Respect Chapter Analytical Attribute Approaches: Introduction and Perceptual Mapping Setting Understanding Why Customers Buy a Product - Analyzing Product Attributes for Concept Generation and Evaluation Gap Analysis Determinant Gap Maps Perceptual Gap Maps Based on Attribute Ratings Perceptual Gap Maps Based on Overall Similarities (OS) Comments on Gap Analysis Summary Applications Case: Dell Computers (A) Chapter Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques "Setting Trade-off Analysis Using Trade-off Analysis to Generate Concepts A Conjoint Analysis Application Recent Modifications in Conjoint Analysis Virtual Prototypes in Concept Testing xvi Contents Qualitative Techniques Dimensional Analysis Checklists Relationships Analysis About the Dimensions Used in Relationships Analysis Two-Dimensional Matrix Morphological or Multidimensional Matrix Analogy Summary Applications Case: Rubbermaid Inc. PART THREE CONCEPT/PROJECT EVALUATION Chapter The Concept Evaluation System Chapter Concept Testing 185 165 Setting Whaf Products Process? The Evaluation System for the Basic New Products Process Product Line Considerations in Concept Evaluation The Cumulative Expenditures Curve The Risk/Payoff Matrix The Decay Curve Planning the Evaluation System Everything is Tentative Potholes The People Dimension Surrogates The A-T-A-R Model Where Do We Get the Figures for the A-T-A-R Model? Further Uses of the A-T-A-R Model Summary Applications Case: Concept Development Corporation Case: The G5 Doll Setting The Importance of Up-Front Evaluations The Product Innovation Charter Market Analysis Initial Reaction Concept Testing and Development What Is a New Product Concept? The Purposes of Concept Testing Considerations in Concept Testing Research Prepare the Concept Statement Define the Respondent Group Select the Response Situation Prepare the Interviewing Sequence Variations Analyzing Research Results Identifying Benefit Segments Joint Space Maps Conjoint Analysis in Concept Testing Conclusions Summary Applications Case: Wolverine Car Wash Case: Dell Computers (B) Chapter The Full Screen 211 Setting Purposes of the Full Screen The Scoring Model Introductory Concept The Procedure Profile Sheet A Screening Model Based on Project NewProd The Analytic Hierarchy Process Special Aspects Summary Applications Case: Wilson Sporting Goods (A) Contents xvü Chapter Sales Forecasting and Financial Analysis Setting Sales Forecasting for New Products Forecasting Sales Using Purchase Intentions Forecasting Sales Using the A-T-A-R Model Techniques for Forecasting Product Diffusion Observations on Forecasting Models Problems with Sales Forecasting Summary of the Problems Actions by Managers to Handle These Problems Improve the New Product Process Currently in Use Use the Life Cycle Concept of Financial Analysis Reduce Dependence on Poor Forecasts Return to the PIC Summary Applications Case: Bay City Electronics Bay City Appendix: Financial Analysis for New Products Compiling the Key Data Chapter Product Protocol 256 Setting Review Purposes of the Protocol Protocol's Specific Contents Target Market Positioning Product Attributes Competitive Comparisons and Augmentation Dimensions Marketing Requirements Other Components of the Product Protocol An Example of Requirements Protocol and Quality Function Deployment (QFD) QFD and the House of Quality Outcomes of QFD Some Warnings about the Difficulty of the Protocol Process Summary Applications Case: Wilson Sporting Goods (B) PART FOUR DEVELOPMENT Chapter Design Setting What Is Design? The Role of Design in the New Products Process Contributions of Design to New Product Goals Product Architecture A Process for Product Architecture Product Architecture and Product Platforms Industrial Design and the Industrial Designer Prototype Development Managing the Interfaces in the Design Process Improving the Interfaces in the Design Process Computer-Aided Design and Design for Manufacturability Continuous Improvement in Design Summary Applications Case: The MINI Case: Gillette MACH3 Chapter Development Team Management Setting What Is a Team? Structuring the Team Another Look at Projectization Choosing an Organizational Option xviii Contents Building Establishing The Team Assignment and Ownership Selecting the Leader Selecting the Team Members Roles and Participants Network Building Training the Teams Managing the Team Cross-Functional Interface Management Overcoming Barriers to Market Orientation Ongoing Management of the Team Team Compensation and Motivation Closing the Team Down Managing Globally Dispersed Teams Summary Applications Case: Case: Ford Mondeo Chapter Product Use Testing Setting The Role of Marketing during Development Marketing Is Involved from the Beginning of the Process Marketing Ramp-Up, or the "I Think We've Got It" Phase Why Do Product Use Testing? Is Product Use Testing Really Necessary? Are These Arguments Correct? Knowledge Gained from Product Use Testing Decisions in Product Use Testing Who Should Be in the How Should We Reach the User Group? Should We Disclose Our Identity? How Much Explanation Should We Provide? How Much Control over Product Use Should There Be? How Should the Test Be Conducted? Over What Time Period Should the Test Be Conducted? What Should Be the Source of the Product Being Tested? What Should-Be the Form of the Product Being Tested? How Should We Record Respondents' Reactions? How Should We Interpret the Figures We Get? Who Should Do the Product Use Test? Special Problems Summary Applications Case: Product Use Testing for New Consumer Nondurables PART FIVE LAUNCH 357 360 Chapter Strategic Launch Planning Setting The Strategic Givens Revisiting the Strategic Goals Strategic Platform Decisions Type of Demand Sought Permanence Aggressiveness Competitive Advantage Product Line Replacement Competitive Relationship Scope of Market Entry Image The Target Market Decision Alternative Ways to Segment a Market Micromarketing Targeting May Also Use Diffusion of Innovation Product Positioning Creating Unique Value for the Chosen Target Branding and Brand Management Trademarks and Registration What Is a Good Brand Name? Managing Brand Equity Brand Name Dilution Brand Profitability Global Brand Leadership Contents xix Packaging The Role of Packaging The Packaging Decision Summary Applications Case: Iridium Case: The 7-Eleven Case: Dell Computers (C) Chapter Implementation of the Strategic Plan Setting The Launch Cycle Prelaunch and Preannouncement Announcement, Beachhead, and Early Growth Launch Tactics The Communications Plan The Copy Strategy Statement Personal Selling Alliances A-T-A-R Requirements Awareness Stocking and Availability Trial Repeat Purchase Summary Applications Case: Spiralloy Inc. Case: The Advanced Photo System (APS) Chapter Market Testing 414 Setting The Market Testing Decision When is the Decision Made? Is This an Easy Decision to Make? The Factors for Deciding Whether to Market Test Methods of Market Testing Pseudo Sale Controlled Sale Full Sale Pseudo Sale Methods Speculative Sale Simulated Test Market Controlled Sale Methods Informal Selling Direct Marketing Minimarkets Scanner Market Testing Full Sale Methods Test Marketing The Rollout Wrap-up on Market Testing Methodologies Summary Applications Case: PepsiCo Pepsi One Case: Square D Remote Lamp Dimmer Chapter Launch Management 443 Setting What We Mean by Launch Management The Launch Management System Step One: Spot Potential Problems Step Tioo: Select the Control Events Step Three: Develop Contingency Plans' Step Four: Design the Tracking System A Sample Launch Management Plan Objections to Launch Management No Launch Management on Temporary Products Product Failure Summary Applications Case:LEVTTRA Case: Interfoods Inc.: Valley Butter Chapter Public Policy Issues Setting Bigger Picture: A Cycle of Concerns Phase I: Stirring Phase II: Trial Support xx Contents Phase III: The Political Arena Phase IV: Regulatory Adjustment Business Attitudes toward Product Issues Current Problem Areas Product liability Typology of Injury Sources The Four Legal Bases for Product Liability Other Legislation Planning for the Product Recall Attempts at Standardization and Clarification Environmental Needs The Managerial Dilemma Product Piracy Worthy Products Morality Monopoly Personal Ethics The Underlying Residual Issues What Are New Products Managers Doing about Strategy and Policy Control Systems Product Testing Marketing and Market Testing Customer Education and External Affairs Summary Applications Case: Hybrid Vehicles at General Motors Case: Napster, The iPod, and Music Downloading Bibliography Appendix A Sources of Ideas Already Generated Appendix B Other Techniques of Concept Generation Appendix C Small's Ideation Stimulator Checklist Appendix D The Marketing Plan Appendix a New Products Program Index
any_adam_object	1
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id	DE-604.BV019864569
illustrated	Illustrated
indexdate	2025-04-08T08:00:44Z
institution	BVB
isbn	0071244336
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-013189012
oclc_num	56198667
open_access_boolean
owner	DE-739 DE-1049 DE-523
owner_facet	DE-739 DE-1049 DE-523
physical	XX, 540 S. graph. Darst.
publishDate	2006
publishDateSearch	2006
publishDateSort	2006
publisher	McGraw-Hill
record_format	marc
series2	McGraw-Hill/Irwin series in marketing
spelling	Crawford, Charles Merle Verfasser aut New products management Merle Crawford ; Anthony Di Benedetto 8. ed., international ed. Boston [u.a.] McGraw-Hill 2006 XX, 540 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing gtt Productiemanagement gtt Productontwikkeling gtt Produits nouveaux - Gestion New products Management Management (DE-588)4037278-9 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Produktplanung (DE-588)4135135-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf Neues Produkt (DE-588)4171552-4 s Produktmanagement (DE-588)4125960-9 s DE-604 Produktinnovation (DE-588)4047346-6 s Management (DE-588)4037278-9 s 1\p DE-604 Produktmarketing (DE-588)4134049-8 s 2\p DE-604 3\p DE-604 Produktplanung (DE-588)4135135-6 s 4\p DE-604 Innovation (DE-588)4027089-0 s 5\p DE-604 Produktentwicklung (DE-588)4139402-1 s 6\p DE-604 Di Benedetto, C. Anthony Verfasser (DE-588)170628760 aut Digitalisierung UBPassau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Crawford, Charles Merle Di Benedetto, C. Anthony New products management Marketing gtt Productiemanagement gtt Productontwikkeling gtt Produits nouveaux - Gestion New products Management Management (DE-588)4037278-9 gnd Innovation (DE-588)4027089-0 gnd Produktplanung (DE-588)4135135-6 gnd Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktmarketing (DE-588)4134049-8 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4027089-0 (DE-588)4135135-6 (DE-588)4047346-6 (DE-588)4171552-4 (DE-588)4125960-9 (DE-588)4139402-1 (DE-588)4134049-8
title	New products management
title_auth	New products management
title_exact_search	New products management
title_full	New products management Merle Crawford ; Anthony Di Benedetto
title_fullStr	New products management Merle Crawford ; Anthony Di Benedetto
title_full_unstemmed	New products management Merle Crawford ; Anthony Di Benedetto
title_short	New products management
title_sort	new products management
topic	Marketing gtt Productiemanagement gtt Productontwikkeling gtt Produits nouveaux - Gestion New products Management Management (DE-588)4037278-9 gnd Innovation (DE-588)4027089-0 gnd Produktplanung (DE-588)4135135-6 gnd Produktinnovation (DE-588)4047346-6 gnd Neues Produkt (DE-588)4171552-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktentwicklung (DE-588)4139402-1 gnd Produktmarketing (DE-588)4134049-8 gnd
topic_facet	Marketing Productiemanagement Productontwikkeling Produits nouveaux - Gestion New products Management Management Innovation Produktplanung Produktinnovation Neues Produkt Produktmanagement Produktentwicklung Produktmarketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189012&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT crawfordcharlesmerle newproductsmanagement AT dibenedettocanthony newproductsmanagement

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