Talespin: public relations disasters - inside stories & lessons learnt
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan
2005
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 327 S. |
| ISBN: | 074944259X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
*
A ES IN
PUBLIC RELATIONSDISASTERS -INSIDE STORIES &LESSONS LEARNT GERRY MCCUSKER
& KOGAN PAGE LONDON AND STERLING, VA
IMAGE 2
CONT:ENT:S
INTRODUCTION 1
A
AMBASSADORS - CLEARLY THERE S NO SUBSTITUTE 7
ANNOUNCEMENTS - THE INFORMATION SUPERHIGHWAY 10
ASTROTURFING - PR CREATES SMOKESCREEN 13
B
BRANDS - COLA BRANDS FIZZING AFTER ALLEGATIONS 19
BRIEFINGS - MASTER PLAN LEEDS TO NOWHERE 24
BROADCAST MEDIA - PR MAN OF LETTERS 27
C
CELEBRITIES 33
COMMUNITY RELATIONS - GOOD INTENTIONS TURNED AROUND 34
CONTINGENCY PLANNING - IN A FROTH OVER DEBT COLLECTION 37
CRISIS MANAGEMENT - MOTORISTS LET DOWN BY TYRE FIASCO 40
D
DAMAGE LIMITATION - DESTABILIZING THE PR EFFORT 45
DIPLOMACY - LOVE THY NEIGHBOUR 47
DIRECT MAIL - VOLKSWAGEN BLASTED OVER BOMB MAILER 50
DISCLOSURE - VIRUS CATCHES CONSULTANCY OUT 52
IMAGE 3
VI
CONTENTS
E
ENDORSEMENT - RADIO STAR MAKES WAVES 57
ETHICS - THE LIE OF THE LAND 60
EVENT MANAGEMENT - PROS LEFT FEELING SHEEPISH 62
F
FINANCIAL PR 1 - SHARE VALUE TAKES A KICKING 67
FINANCIAL PR 2 - FROM SEXUAL RELATIONS TO INVESTOR RELATIONS 69
G
GOODWILL- TROUBLE BREWING 75
GOVERNMENT - GRAVE ERROR IN BURYING BAD NEWS 78
GRASSROOTS CAMPAIGNS - BOOB JOB EXPOSED 81
GUERRILLA MARKETING - NAKED AMBITION 84
H
HEALTHCARE PR 1 - OPEN DOORS POLICY OPENS WOUNDS 89
HEALTHCARE PR 2 - A BITTER PILL TO SWALLOW 92
HYPE - BOTTLED WATER LAUNCH BECOMES WASHOUT 99
I
ICONS - HOME TRUTHS FOR LIFESTYLE ICON 105
INTERNAL COMMUNICATIONS - MECHANICAL FAILURE 108
INTERVIEWS 1 - LOSING THE PR WAR 110
INTERVIEWS 2 - DOGGED BY BAD PUBLICITY 113
ISSUES MANAGEMENT - POURING OIL ON TROUBLED WATERS 116
J
JOURNALISTS 1 - REGISTERING DISDAIN 121
JOURNALISTS 2 - INVESTIGATING JOURNALISM 126
JOURNALISTS 3 - SMOKE AND GLASS MIRRORS 129
K
KOBE BRYANT - HOOPSTAR CAUGHT OFF GUARD 135
L
LAUNCHES 1 - UNSINKABLE ENTHUSIASM 141
LAUNCHES 2 - CREATING MEDIA IMPACT 143
LEADERSHIP - CONSERVATIVE WITH A SMALL C 145
IMAGE 4
CONTENTS VII
LIBEL- LAWSUIT HARD TO SWALLOW FOR PR PEOPLE 148
LOBBYING - PR HALL OF SHAME 151
M
MASCOTS - COSTUME DRAMA MEDIA LISTS - LIST HYSTERIA ALERT MEDIA
RELATIONS 1 - FOOTBALL GURU S PR OWN GOAL MEDIA RELATIONS 2 - NEWS
RELEASE HITS WRONG NOTE
MINORITY GROUPS - TAKING THE MESSAGE TO MARKET
157 161 163 165
167
N
NEWS MANAGEMENT - COURAGE OF CONVICTIONS 171
NEWSPAPERS - RETRACTION DRIVES NEWSPAPER BANANAS 173
O
OFF THE RECORD - ALL THAT GLITTERS ...
OPINION FORMERS - IMAGE IS A BANKABLE ASSET
179 181
P
PHILANTHROPY - A GOOD STRATEGIC FIT?
PHOTOCALLS - HOTEL RESERVATIONS OVER PHOTOCALL POLITICAL PR - BATTLE FOR
HEARTS AND MINDS PROMOTIONS - OPERATING IN A PR VACUUM PROPAGANDA -
TRUTH IS THE FIRST CASUALTY OF PR WAR
PUBLICITY - FALLING FOWL OF PUBLIC OPINION PUBLIC OPINION - THE OFFAL
TRUTH
185 189 191 194
196 199 201
Q
207 QUOTES
R
RADIO - PROMOTION LEAVES STATION COOLING ITS HEELS 219
REPUTATION MANAGEMENT - EVEN PLAYING FIELD 221
RESEARCH - OWN GOAL FOR FOOTBALL BRAND 225
RUMOUR MANAGEMENT - DEVIL OF A STAIN MARS REPUTATION 227
S
SMEAR CAMPAIGNS - VIRGIN SULLIED BUT REPUTATION INTACT 233
SOUNDBITES - WHEN THE CHIPS ARE DOWN 239
IMAGE 5
VIII
CONTENTS
SPEECHES - CEO CAUGHT PIE-EYED 242
SPOKESPEOPLE - LEGAL EAGLE SINGS THE BLUES 245
SPORTS PR - KICKED INTO TOUCH 248
STAKEHOLDER RELATIONS - AIRLINE GROUNDED OVER PR RESPONSE 251 STUNTS -
TEARING STRIPS OFF PUBLICITY ATTEMPT 253
T
TARGETING - SCOUTING FOR REVENUE 261
TELEVISION - BOGGED DOWN 264
TESTIMONIALS - WORD IS OUT 267
U
UNDERCOVER OPERATIONS - A ROYAL PARDON 271
V
VIDEO NEWS RELEASES - VIDEO KILLED THE MEDIA STAR 277
VIRAL MARKETING - MAIZE OF DECEPTION 281
W
WORLD WIDE WEB 1 - KICK IN THE TEETH 287
WORLD WIDE WEB 2 - ROOM FOR IMPROVEMENT 289
X
XXXX FACTOR - FAIL IS A FOUR-LETTER WORD 295
Y
YOUTH MARKETING - KNICKERS IN A TWIST 299
Z
ZEPHANIAH, BENJAMIN - POETIC LICENCE 305
CONCLUSION - WHAT S MAKING PR SUCH A DISASTER AREA? 309
|
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T20:07:30Z |
| institution | BVB |
| isbn | 074944259X |
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| spelling | McCusker, Gerry Verfasser aut Talespin public relations disasters - inside stories & lessons learnt Gerry McCusker London Kogan 2005 VIII, 327 S. txt rdacontent n rdamedia nc rdacarrier Mislukkingen gtt Public relations gtt Public relations Case studies Public relations Miscellanea (DE-588)4522595-3 Fallstudiensammlung gnd-content SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013172383&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McCusker, Gerry Talespin public relations disasters - inside stories & lessons learnt Mislukkingen gtt Public relations gtt Public relations Case studies Public relations Miscellanea |
| subject_GND | (DE-588)4522595-3 |
| title | Talespin public relations disasters - inside stories & lessons learnt |
| title_auth | Talespin public relations disasters - inside stories & lessons learnt |
| title_exact_search | Talespin public relations disasters - inside stories & lessons learnt |
| title_full | Talespin public relations disasters - inside stories & lessons learnt Gerry McCusker |
| title_fullStr | Talespin public relations disasters - inside stories & lessons learnt Gerry McCusker |
| title_full_unstemmed | Talespin public relations disasters - inside stories & lessons learnt Gerry McCusker |
| title_short | Talespin |
| title_sort | talespin public relations disasters inside stories lessons learnt |
| title_sub | public relations disasters - inside stories & lessons learnt |
| topic | Mislukkingen gtt Public relations gtt Public relations Case studies Public relations Miscellanea |
| topic_facet | Mislukkingen Public relations Public relations Case studies Public relations Miscellanea Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013172383&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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