Understanding consumer choice:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills
Palgrave Macmillan
2005
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVI, 262 S. graph. Darst. |
| ISBN: | 1403914923 |
Staff View
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| 245 | 1 | 0 | |a Understanding consumer choice |c by Gordon R. Foxall |
| 250 | |a 1. publ. | ||
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Record in the Search Index
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|---|---|
| adam_text | UNDERSTANDING CONSUMER CHOICE BY GORDON R. FOXALL CONTENTS
ACKNOWLEDGEMENTS VIII LIST OF FIGURES IX LIST OF TABLES X PREFACE XI 1
MARKETING S ATTITUDE PROBLEM 1 2 CONSUMER BEHAVIOR 15 3 THE BEHAVIOR OF
CONSUMERS ATTITUDES 43 4 PRIOR BEHAVIOR 67 5 THE SITUATED CONSUMER 85 6
ATTITUDES, SITUATIONS, AND BEHAVIOR 110 7 PATTERNS OF BRAND CHOICE 126 8
CONTEXT AND COGNITION IN CONSUMER CHOICE 153 9 INTENTIONAL BEHAVIORISM
173 NOTES 199 REFERENCES 233 INDEX 255
|
| any_adam_object | 1 |
| author | Foxall, Gordon R. 1949- |
| author_GND | (DE-588)139326499 |
| author_facet | Foxall, Gordon R. 1949- |
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| author_variant | g r f gr grf |
| building | Verbundindex |
| bvnumber | BV019823716 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| classification_tum | OEK 740f PSY 435f |
| ctrlnum | (OCoLC)56840587 (DE-599)BVBBV019823716 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T20:06:57Z |
| institution | BVB |
| isbn | 1403914923 |
| language | English |
| lccn | 2004060623 |
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| physical | XVI, 262 S. graph. Darst. |
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| spelling | Foxall, Gordon R. 1949- Verfasser (DE-588)139326499 aut Understanding consumer choice by Gordon R. Foxall 1. publ. Houndmills Palgrave Macmillan 2005 XVI, 262 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Consumentengedrag gtt Marketing gtt aConsumer behavior aConsumers' preferences aConsumers xAttitudes aMarketing xPsychological aspects Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Verkaufspsychologie (DE-588)4187791-3 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Verbraucherforschung (DE-588)4187567-9 s Werbepsychologie (DE-588)4140889-5 s Verkaufspsychologie (DE-588)4187791-3 s Kaufentscheidung (DE-588)4073328-2 s DE-188 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013148940&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Foxall, Gordon R. 1949- Understanding consumer choice Consumentengedrag gtt Marketing gtt aConsumer behavior aConsumers' preferences aConsumers xAttitudes aMarketing xPsychological aspects Verbraucherforschung (DE-588)4187567-9 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verkaufspsychologie (DE-588)4187791-3 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4073328-2 (DE-588)4187791-3 (DE-588)4140889-5 (DE-588)4062644-1 |
| title | Understanding consumer choice |
| title_auth | Understanding consumer choice |
| title_exact_search | Understanding consumer choice |
| title_full | Understanding consumer choice by Gordon R. Foxall |
| title_fullStr | Understanding consumer choice by Gordon R. Foxall |
| title_full_unstemmed | Understanding consumer choice by Gordon R. Foxall |
| title_short | Understanding consumer choice |
| title_sort | understanding consumer choice |
| topic | Consumentengedrag gtt Marketing gtt aConsumer behavior aConsumers' preferences aConsumers xAttitudes aMarketing xPsychological aspects Verbraucherforschung (DE-588)4187567-9 gnd Kaufentscheidung (DE-588)4073328-2 gnd Verkaufspsychologie (DE-588)4187791-3 gnd Werbepsychologie (DE-588)4140889-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumentengedrag Marketing aConsumer behavior aConsumers' preferences aConsumers xAttitudes aMarketing xPsychological aspects Verbraucherforschung Kaufentscheidung Verkaufspsychologie Werbepsychologie Verbraucherverhalten |
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