Introduction to advertising:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
1954
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XVI, 480 S. Ill. |
Staff View
MARC
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| 100 | 1 | |a Brewster, Arthur Judson |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to advertising |c Arthur Judson Brewster ; Herbert Hall Palmer ; Robert G. Ingraham |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1954 | |
| 300 | |a XVI, 480 S. |b Ill. | ||
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Palmer, Herbert Hall |e Verfasser |4 aut | |
| 700 | 1 | |a Ingraham, Robert G. |e Verfasser |4 aut | |
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Record in the Search Index
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|---|---|
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| author | Brewster, Arthur Judson Palmer, Herbert Hall Ingraham, Robert G. |
| author_facet | Brewster, Arthur Judson Palmer, Herbert Hall Ingraham, Robert G. |
| author_role | aut aut aut |
| author_sort | Brewster, Arthur Judson |
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| building | Verbundindex |
| bvnumber | BV019788310 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_tum | DAT 815d FER 986d |
| ctrlnum | (OCoLC)1608434 (DE-599)BVBBV019788310 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Fertigungstechnik Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV019788310 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:06:08Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013114126 |
| oclc_num | 1608434 |
| open_access_boolean | |
| owner | DE-20 DE-83 DE-188 |
| owner_facet | DE-20 DE-83 DE-188 |
| physical | XVI, 480 S. Ill. |
| psigel | TUB-nb |
| publishDate | 1954 |
| publishDateSearch | 1954 |
| publishDateSort | 1954 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Brewster, Arthur Judson Verfasser aut Introduction to advertising Arthur Judson Brewster ; Herbert Hall Palmer ; Robert G. Ingraham 6. ed. New York [u.a.] McGraw-Hill 1954 XVI, 480 S. Ill. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Advertising Bahnplanung (DE-588)4267628-9 gnd rswk-swf Kollisionsschutz (DE-588)4199255-6 gnd rswk-swf Mobiler Roboter (DE-588)4191911-7 gnd rswk-swf Autonomer Roboter (DE-588)4304075-5 gnd rswk-swf Mobiler Roboter (DE-588)4191911-7 s Autonomer Roboter (DE-588)4304075-5 s Kollisionsschutz (DE-588)4199255-6 s Bahnplanung (DE-588)4267628-9 s DE-604 Palmer, Herbert Hall Verfasser aut Ingraham, Robert G. Verfasser aut |
| spellingShingle | Brewster, Arthur Judson Palmer, Herbert Hall Ingraham, Robert G. Introduction to advertising Reclame gtt Advertising Bahnplanung (DE-588)4267628-9 gnd Kollisionsschutz (DE-588)4199255-6 gnd Mobiler Roboter (DE-588)4191911-7 gnd Autonomer Roboter (DE-588)4304075-5 gnd |
| subject_GND | (DE-588)4267628-9 (DE-588)4199255-6 (DE-588)4191911-7 (DE-588)4304075-5 |
| title | Introduction to advertising |
| title_auth | Introduction to advertising |
| title_exact_search | Introduction to advertising |
| title_full | Introduction to advertising Arthur Judson Brewster ; Herbert Hall Palmer ; Robert G. Ingraham |
| title_fullStr | Introduction to advertising Arthur Judson Brewster ; Herbert Hall Palmer ; Robert G. Ingraham |
| title_full_unstemmed | Introduction to advertising Arthur Judson Brewster ; Herbert Hall Palmer ; Robert G. Ingraham |
| title_short | Introduction to advertising |
| title_sort | introduction to advertising |
| topic | Reclame gtt Advertising Bahnplanung (DE-588)4267628-9 gnd Kollisionsschutz (DE-588)4199255-6 gnd Mobiler Roboter (DE-588)4191911-7 gnd Autonomer Roboter (DE-588)4304075-5 gnd |
| topic_facet | Reclame Advertising Bahnplanung Kollisionsschutz Mobiler Roboter Autonomer Roboter |
| work_keys_str_mv | AT brewsterarthurjudson introductiontoadvertising AT palmerherberthall introductiontoadvertising AT ingrahamrobertg introductiontoadvertising |