Franchising 101: the complete Guide to Evaluating, Buying and Growing Your Franchise Business
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago, Ill.
Dearborn
1998
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 267 S. graph. Darst. |
| ISBN: | 1574100971 |
Staff View
MARC
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| 245 | 1 | 0 | |a Franchising 101 |b the complete Guide to Evaluating, Buying and Growing Your Franchise Business |c Ed. by Ann Dugan |
| 264 | 1 | |a Chicago, Ill. |b Dearborn |c 1998 | |
| 300 | |a X, 267 S. |b graph. Darst. | ||
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| 650 | 4 | |a Franchises (Retail trade) |z United States |x Handbooks, manuals, etc | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Dugan, Ann |e Sonstige |4 oth | |
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Record in the Search Index
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|---|---|
| adam_text | Foreword vii
Acknowledgments viii
Introduction ix
About the Contributing Authors x
Part I: Choosing Your Franchise
CHAPTER 1: Franchising: Yesterday, Today, and Tomorrow
(Robert L. Purvin) 3
Common Franchising Myths 3
Franchising: The Reality 5
The Franchising Marketplace and the
Franchise Relationship 6
The Franchise Marketplace: Yesterday, Today,
and Tomorrow 7
The Modern Franchise 10
The Good News Future 11
Your Future in Franchising 12
CHAPTER 2: Do You Have What It Takes to Be a Franchisee?
(Joseph Lamble) 14
Do You Have What It Takes to Be in
Business for Yourself? 14
Do You Have What It Takes to Be a Franchised
Business Owner? 16
Are You an Entrepreneur or a Franchisee? 19
CHAPTER 3: How Do You Find the Right Franchise?
(Howard Bassuk) 20
Decide What You Want 21
Develop an Entry Strategy, a Long Term Strategy,
and an Exit Strategy 22
What to Expect from a Franchisor 23
Research Opportunities 26
A Four Step Plan for Selecting a Franchise 27
How Long Will It Take? 31
CHAPTER 4: What Are the Costs of Being a Franchisee?
(Kevin R. Yeanoplos) 32
Franchisee Franchisor Arrangements 32
Estimating Earnings 33
Starting a Franchise from Scratch 33
Buying an Existing Franchise 36
Can You Afford the Franchise? 37
CHAPTER 5: Is There Demand for Your Franchise and Its Products?
(Cheryl Babcock) 39
The Value of Market Research 40
Using Market Research to Explore
Franchise Opportunities 41
Understanding the Four Ps of Marketing 46
CHAPTER 6: Choosing a Location (Harris Chernow, Keith J. Kanouse,
and Richard Rosen) 48
Evaluating Your Location 49
Financing Your Location 50
Constructing Your Location 51
CHAPTER 7: Looking for Mr. Good Buy: A Personal History of
Franchise Selection (Charlene Gross) 54
Born to Own 54
One Enchanted Evening 55
Doing More Homework 55
All s Fair in Love and Franchises 56
Coming Down to the Wire 57
Moving Forward on All Fronts 57
Lessons Learned 58
Part II: Acquiring Your Franchise
CHAPTER 8: Understanding the Franchise Documents
(L. Seth Stadfeld and Keith J. Kanouse) 63
Federal Trade Commission Cover Sheet 64
State Registration Page 64
Twenty Three Items of the UFOC 65
CHAPTER 9: Negotiating the Franchise Documents (Harris Chernow,
L. Seth Stadfeld, and Keith J. Kanouse) 78
Leveling the Playing Field 78
Potential Items for Negotiation 79
CHAPTER 10: Negotiating a Lease (Harris Chernow, Keith J. Kanouse,
and Richard Rosen) 98
Items for Consideration in Lease Negotiations 99
Lease Provisions for Shopping Centers and
Strip Malls 118
Provisions That Relate To a Sublease from the
Franchisor 120
CHAPTER 11: Selecting the Best Entity to Own and Operate Your
Franchise Business (Keith J. Kanouse) 122
The Ins and Outs of Partnerships 123
Forming and Maintaining Your Business Entity 127
Transferring a Franchise Agreement to an Entity 128
Fictitious Name, Trade Name, or Assumed
Name Registration 128
CHAPTER 12: Where the Money Is and How to Get It
(AnnDugan) 130
Debt Financing versus Equity Financing 130
What Do Lenders Look For? 131
How Much Do You Need? 132
Applying for a Loan 133
What Type of Financial Information Will
Franchisors Provide? 134
Sources of Financing 735
CHAPTER 13: The Franchise Business Plan
(AnnDugan) 139
The Executive Summary 747
Section One: The Business 742
Section Two: Sources of Funding and
Projected Expenditures 747
CHAPTER 14: Preparing Your Income and Cash Flow Projections
(Peter Rainsford and David H. Bangs, Jr.) 149
Projected Income Statement 749
Cash Flow Projection 755
Part III: Managing Your Franchise
CHAPTER 15: Finding and Developing Good Employees
(Thomas Crimans) 165
Where to Find Employees 166
Determining Qualifications for a Position 167
Preparing Interview Questions 76S
Conducting the Interview 769
Managing and Motivating Your Employees 173
CHAPTER 16: Finding and Developing Customers
(Cheryl Babcock) 177
Growing Your Business 778
The Marketing Plan 77S
Developing a Promotion Plan 780
Choosing Your Promotional Strategies 787
CHAPTER 17: Handling Taxes, Banks, Insurance, and Recordkeeping
(Janice Dvvyer and Ronald L. Noli, MS, CTA) 184
Registering Your Business with Tax Authorities 184
Opening a Bank Account 785
Insuring Your Business 186
Keeping Financial Records 187
Hiring a Professional 190
CHAPTER 18: Building a Profitable Relationship with Your Franchisor
(Lance Winslow) 193
Why Communication Is Important 193
The Benefits of Good Communication 194
Be Nice—to Everyone 195
How to Complain Effectively 196
Relating with Other Franchisees 197
Appendix A: Resource List 201
Appendix B: Sample Franchise Contract 203
Index 261
|
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| id | DE-604.BV019779188 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:05:55Z |
| institution | BVB |
| isbn | 1574100971 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013105183 |
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| physical | X, 267 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Dearborn |
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| spelling | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business Ed. by Ann Dugan Chicago, Ill. Dearborn 1998 X, 267 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Franchises (Retail trade) United States Handbooks, manuals, etc USA Dugan, Ann Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013105183&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business Franchises (Retail trade) United States Handbooks, manuals, etc |
| title | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business |
| title_auth | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business |
| title_exact_search | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business |
| title_full | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business Ed. by Ann Dugan |
| title_fullStr | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business Ed. by Ann Dugan |
| title_full_unstemmed | Franchising 101 the complete Guide to Evaluating, Buying and Growing Your Franchise Business Ed. by Ann Dugan |
| title_short | Franchising 101 |
| title_sort | franchising 101 the complete guide to evaluating buying and growing your franchise business |
| title_sub | the complete Guide to Evaluating, Buying and Growing Your Franchise Business |
| topic | Franchises (Retail trade) United States Handbooks, manuals, etc |
| topic_facet | Franchises (Retail trade) United States Handbooks, manuals, etc USA |
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