Rethinking marketing: developing a new understanding of markets
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chichester
Wiley
2004
|
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | "This book is the result of the seminar that was held in May 2003 in Oslo." Includes bibliographical references and index |
| Physical Description: | X, 281 S. |
| ISBN: | 0470021470 |
Staff View
MARC
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Record in the Search Index
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| id | DE-604.BV019747509 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:05:12Z |
| institution | BVB |
| isbn | 0470021470 |
| language | English |
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| physical | X, 281 S. |
| publishDate | 2004 |
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| publisher | Wiley |
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| spelling | Rethinking marketing developing a new understanding of markets Håkan Håkansson ... Chichester Wiley 2004 X, 281 S. txt rdacontent n rdamedia nc rdacarrier "This book is the result of the seminar that was held in May 2003 in Oslo." Includes bibliographical references and index Marketing - Congrès Marketing gtt aMarketing vCongresses Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2003 Oslo gnd-content Marketing (DE-588)4037589-4 s DE-188 Håkansson, Håkan 1947- Sonstige (DE-588)130418285 oth http://www.loc.gov/catdir/toc/ecip0416/2004007923.html Table of contents |
| spellingShingle | Rethinking marketing developing a new understanding of markets Marketing - Congrès Marketing gtt aMarketing vCongresses Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Rethinking marketing developing a new understanding of markets |
| title_auth | Rethinking marketing developing a new understanding of markets |
| title_exact_search | Rethinking marketing developing a new understanding of markets |
| title_full | Rethinking marketing developing a new understanding of markets Håkan Håkansson ... |
| title_fullStr | Rethinking marketing developing a new understanding of markets Håkan Håkansson ... |
| title_full_unstemmed | Rethinking marketing developing a new understanding of markets Håkan Håkansson ... |
| title_short | Rethinking marketing |
| title_sort | rethinking marketing developing a new understanding of markets |
| title_sub | developing a new understanding of markets |
| topic | Marketing - Congrès Marketing gtt aMarketing vCongresses Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Congrès Marketing aMarketing vCongresses Konferenzschrift 2003 Oslo |
| url | http://www.loc.gov/catdir/toc/ecip0416/2004007923.html |
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