Seniorenmarketing: Informations- und Entscheidungsverhalten älterer Konsumenten
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Hamburg
Kovač
2000
|
| Edition: | 2. unveränd. Aufl. |
| Series: | Merkur
1 |
| Subjects: | |
| Item Description: | Zugl.: Saarbrücken, Univ., Diss., 1999 |
| Physical Description: | XV, 389 S. Ill., graph. Darst. |
| ISBN: | 3830000391 |
Staff View
MARC
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Record in the Search Index
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| author | Hupp, Oliver |
| author_facet | Hupp, Oliver |
| author_role | aut |
| author_sort | Hupp, Oliver |
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| building | Verbundindex |
| bvnumber | BV019741448 |
| classification_rvk | QP 600 QP 624 |
| ctrlnum | (OCoLC)76074831 (DE-599)BVBBV019741448 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. unveränd. Aufl. |
| format | Book |
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| id | DE-604.BV019741448 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:05:04Z |
| institution | BVB |
| isbn | 3830000391 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013068148 |
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| physical | XV, 389 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
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| publisher | Kovač |
| record_format | marc |
| series | Merkur |
| series2 | Merkur |
| spelling | Hupp, Oliver Verfasser aut Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp 2. unveränd. Aufl. Hamburg Kovač 2000 XV, 389 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Merkur 1 Zugl.: Saarbrücken, Univ., Diss., 1999 Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Alter (DE-588)4001446-0 s Marketing (DE-588)4037589-4 s DE-604 Deutschland (DE-588)4011882-4 g Kaufverhalten (DE-588)4073331-2 s Marktsegmentierung (DE-588)4037644-8 s Merkur 1 (DE-604)BV013031929 1 |
| spellingShingle | Hupp, Oliver Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Merkur Marktsegmentierung (DE-588)4037644-8 gnd Kaufverhalten (DE-588)4073331-2 gnd Alter (DE-588)4001446-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4073331-2 (DE-588)4001446-0 (DE-588)4037589-4 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_auth | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_exact_search | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten |
| title_full | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_fullStr | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_full_unstemmed | Seniorenmarketing Informations- und Entscheidungsverhalten älterer Konsumenten Oliver Hupp |
| title_short | Seniorenmarketing |
| title_sort | seniorenmarketing informations und entscheidungsverhalten alterer konsumenten |
| title_sub | Informations- und Entscheidungsverhalten älterer Konsumenten |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd Kaufverhalten (DE-588)4073331-2 gnd Alter (DE-588)4001446-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marktsegmentierung Kaufverhalten Alter Marketing Deutschland Hochschulschrift |
| volume_link | (DE-604)BV013031929 |
| work_keys_str_mv | AT huppoliver seniorenmarketinginformationsundentscheidungsverhaltenaltererkonsumenten |