Lights, camera, campaign!: media, politics, and political advertising
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Lang
2004
|
| Series: | Popular politics & governance in America
11 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 322 S. Ill., graph. Darst. |
| ISBN: | 0820468312 |
Staff View
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| 505 | 8 | |a Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to | |
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Record in the Search Index
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| adam_text | IMAGE 1
LIGHTS,
CAMERA, CAMPAIGN!
MEDIA, POLITICS, AND POLITICAL ADVERTISING
EDITED BY DAVID A. SCHULTZ
PETER LANG
NEW YORK * WASHINGTON, D.C./BALTIMORE * BERN FRANKFURT AM MAIN * BERLIN
* BRUSSELS * VIENNA * OXFORD
IMAGE 2
TABLE OF CONTENTS
NOTE TO THE READER VII
INTRODUCTION: SELLING CANDIDATES AND SOAP IX
DAVID A. SCHULTZ
1 I CREATING EFFECTIVE POLITICAL ADS 1
ARTHUR SANDERS
2 I DEVELOPING PAID MEDIA STRATEGIES: MEDIA CONSULTANTS AND POLITICAL
ADVERTISING 21
STEPHEN K. MEDVIC
3 I TWO CHEERS FOR NEGATIVE ADS 45
CHRISTOPHER J. DOLAN
4 I CAN A VOTER IN NEW YORK MAKE A CANDIDATE LOSE IN CALIFORNIA? AN
EXPERIMENTAL TEST OF THE RELEASE OF EARLY ELECTION RESULTS ON VOTER
TURNOUT 73
GEOFFREY D. PETERSON
5 I PACKAGING THE GOVERNOR: TELEVISION ADVERTISING IN THE 2000 ELECTIONS
. .101 CHRISTOPHER A. COOPER & H. GIBBS KNOTTS
IMAGE 3
VI TABLE OF CONTENTS
6 I MESSAGE TAILORING IN SPANISH: COURTING LATINO VOTERS IN THE 2000
PRESIDENTIAL ADVERTISING CAMPAIGN 121
BRENDAN J. DOHERTY & MELISSA CULLY ANDERSON
7 I THE PERFECT STORM OF POLITICS: MEDIA AND ADVERTISING DURING THE 2002
U.S. SENATE CAMPAIGN(S) IN MINNESOTA 149 AMY E. JASPERSON
8 I BOWLING WITH ERSKINE AND DOWN HOME WITH DOLE: RE-PACKAGING THE
CANDIDATES IN THE 2002 SENATE RACE IN NORTH CAROLINA 189 TIMOTHY
VERCELLOTTI
9 I FROM SAXOPHONES TO SCHWARZENEGGER: ENTERTAINMENT POLITICS ON
LATE-NIGHT TELEVISION 215
DAVID A. SCHULTZ
10 I LIGHTS, CAMERA, AND AN ACTION HERO! ARNOLD SCHWARZENEGGER AND THE
MEDIA FRENZY IN THE CALIFORNIA RECALL 239
DAVID L. SCBECTER
11 I POLITICAL ADVERTISING IN CANADA 273
PAUL NESBITT-LARKING & JONATHAN ROSE
12 I MOVING VOTERS IN THE 2000 PRESIDENTIAL CAMPAIGN: LOCAL VISITS,
LOCAL MEDIA 301
DAVID C. KING & DAVID MOREHOUSE
LIST OF CONTRIBUTORS 319
I
|
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| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.A4 |
| callnumber-search | JF2112.A4 |
| callnumber-sort | JF 42112 A4 |
| callnumber-subject | JF - Public Administration |
| classification_rvk | AP 14150 MG 70150 |
| contents | Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to |
| ctrlnum | (OCoLC)54686271 (DE-599)BVBBV019720959 |
| dewey-full | 324.7/3/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3/0973 |
| dewey-search | 324.7/3/0973 |
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| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| format | Book |
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| spelling | Lights, camera, campaign! media, politics, and political advertising ed. by David A. Schultz New York [u.a.] Lang 2004 XVII, 322 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Popular politics & governance in America 11 Includes bibliographical references and index Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Campagne électorale rasuqam Campagnes électorales - États-Unis Influence des médias rasuqam Publicité politique - États-Unis Publicité politique rasuqam Talk-show rasuqam Télévision rasuqam Élection rasuqam Élections à la télévision - États-Unis aAdvertising, Political zUnited States aTelevision in politics zUnited States aPolitical campaigns zUnited States Politische Berichterstattung (DE-588)4115582-8 gnd rswk-swf Infotainment (DE-588)4658795-0 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf États-Unis rasuqam USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Massenmedien (DE-588)4037877-9 s Politische Berichterstattung (DE-588)4115582-8 s Infotainment (DE-588)4658795-0 s DE-604 Schultz, David A. 1958- Sonstige (DE-588)140327029 oth Popular politics & governance in America 11 (DE-604)BV014915336 11 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013048083&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lights, camera, campaign! media, politics, and political advertising Popular politics & governance in America Introduction: selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing "paid media" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Campagne électorale rasuqam Campagnes électorales - États-Unis Influence des médias rasuqam Publicité politique - États-Unis Publicité politique rasuqam Talk-show rasuqam Télévision rasuqam Élection rasuqam Élections à la télévision - États-Unis aAdvertising, Political zUnited States aTelevision in politics zUnited States aPolitical campaigns zUnited States Politische Berichterstattung (DE-588)4115582-8 gnd Infotainment (DE-588)4658795-0 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4115582-8 (DE-588)4658795-0 (DE-588)4037877-9 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Lights, camera, campaign! media, politics, and political advertising |
| title_auth | Lights, camera, campaign! media, politics, and political advertising |
| title_exact_search | Lights, camera, campaign! media, politics, and political advertising |
| title_full | Lights, camera, campaign! media, politics, and political advertising ed. by David A. Schultz |
| title_fullStr | Lights, camera, campaign! media, politics, and political advertising ed. by David A. Schultz |
| title_full_unstemmed | Lights, camera, campaign! media, politics, and political advertising ed. by David A. Schultz |
| title_short | Lights, camera, campaign! |
| title_sort | lights camera campaign media politics and political advertising |
| title_sub | media, politics, and political advertising |
| topic | Campagne électorale rasuqam Campagnes électorales - États-Unis Influence des médias rasuqam Publicité politique - États-Unis Publicité politique rasuqam Talk-show rasuqam Télévision rasuqam Élection rasuqam Élections à la télévision - États-Unis aAdvertising, Political zUnited States aTelevision in politics zUnited States aPolitical campaigns zUnited States Politische Berichterstattung (DE-588)4115582-8 gnd Infotainment (DE-588)4658795-0 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Campagne électorale Campagnes électorales - États-Unis Influence des médias Publicité politique - États-Unis Publicité politique Talk-show Télévision Élection Élections à la télévision - États-Unis aAdvertising, Political zUnited States aTelevision in politics zUnited States aPolitical campaigns zUnited States Politische Berichterstattung Infotainment Massenmedien États-Unis USA Aufsatzsammlung |
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