APA-Zitierstil (7. Ausg.)

(2004). Marketing (2nd South African ed., 1. publ.). Oxford University Press.

Chicago-Zitierstil (17. Ausg.)

Marketing. 2nd South African ed., 1. publ. Cape Town, S.A: Oxford University Press, 2004.

MLA-Zitierstil (9. Ausg.)

Marketing. 2nd South African ed., 1. publ. Oxford University Press, 2004.