Holdings: The public relations handbook

The public relations handbook:

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Bibliographic Details
Format:	Book
Language:	English
Published:	London [u.a.] Routledge 2004
Edition:	2. ed.
Series:	Media practice
Subjects:	Bedrijven Belangengroepen Communicatie Entreprises - Relations publiques Public relations Strategische planning Kommunikation Corporations > Public relations Öffentlichkeitsarbeit Öffentlichkeit Aufsatzsammlung
Online Access:	Inhaltsverzeichnis
Item Description:	Includes bibliographical references (p. [277]-284) and index
Physical Description:	X,366 S. Ill.
ISBN:	0415317924 0415317932

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MARC


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Record in the Search Index

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adam_text	THE PUBLIC RELATIONS HANDBOOK SECOND EDITION ALISON THEAKER 13 ROUTLEDGE \| J ^ ^ TAYLOR & FRANCIS CROUP LONDON AND NEW YORK CONTENTS NOTES ON CONTRIBUTORS PREFACE PART I THE CONTEXT OF PUBLIC RELATIONS 1 WHAT IS PUBLIC RELATIONS? JOHANNA FAWKES 2 PUBLIC RELATIONS AND COMMUNICATIONS JOHANNA FAWKES 3 PUBLIC RELATIONS, POIITICS AND THE MEDIA ION SOMERVILLE 4 PUBLIC RELATIONS AND MANAGEMENT ANNE GREGORY 5 PROFESSIONALIS! AND REGULATION PART II STRATEGIE PUBLIC RELATIONS 6 CORPORATE COMMUNICATION EMMA WOOD 7 CORPORATE IDENTITY EMMA WOOD 8 PUBLIC AFFAIRS AND ISSUES MANAGEMENT 9 BUSINESS ETHICS, PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSIBILITY IAN SOMERVILLE VI CONTENTS PART III STAKEHOLDER PUBLIC REIATIONS 145 10 MEDIA REIATIONS 147 11 INTERNAL COMMUNICATIONS 16 4 12 CORPORATE SOCIAL RESPONSIBILITY IN ACTION: CORPORATE COMMUNITY INVOLVEMENT AND CAUSE-RELATED MARKETING 183 13 AN INTRODUCTION TO FINANCIAL PUBLIC REIATIONS 205 KEELEY CLARKE 14 PUBLIC SECTOR PUBLIC REIATIONS 218 15 CONSUMER PUBLIC REIATIONS 232 16 BUSINESS-TO-BUSINESS PUBLIC REIATIONS 249 17 USING THE INTERNET EFFECTIVELY IN PUBLIC REIATIONS 256 JO CHIPCHASE AND ALISON THEAKER PART IV SHAPING THE FUTURE 283 18 CHANGING MEDIA 285 19 RESEARCH AND EVALUATION - PR GROWS UP? 299 20 FUTURE CHALLENGES FOR PR 320 21 COPING WITH CULTURE 332 BIBLIOGRAPHY INDEX 347 360
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dewey-full	659.2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
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dewey-search	659.2
dewey-sort	3659.2
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	2. ed.
format	Book
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series2	Media practice
spelling	The public relations handbook Alison Theaker 2. ed. London [u.a.] Routledge 2004 X,366 S. Ill. txt rdacontent n rdamedia nc rdacarrier Media practice Includes bibliographical references (p. [277]-284) and index Bedrijven gtt Belangengroepen gtt Communicatie gtt Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeit (DE-588)4043183-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Öffentlichkeit (DE-588)4043183-6 s 2\p DE-604 Theaker, Alison Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013023541&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	The public relations handbook Bedrijven gtt Belangengroepen gtt Communicatie gtt Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentlichkeit (DE-588)4043183-6 gnd
subject_GND	(DE-588)4043188-5 (DE-588)4043183-6 (DE-588)4143413-4
title	The public relations handbook
title_auth	The public relations handbook
title_exact_search	The public relations handbook
title_full	The public relations handbook Alison Theaker
title_fullStr	The public relations handbook Alison Theaker
title_full_unstemmed	The public relations handbook Alison Theaker
title_short	The public relations handbook
title_sort	the public relations handbook
topic	Bedrijven gtt Belangengroepen gtt Communicatie gtt Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Strategische planning gtt Kommunikation Corporations Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Öffentlichkeit (DE-588)4043183-6 gnd
topic_facet	Bedrijven Belangengroepen Communicatie Entreprises - Relations publiques Public relations Strategische planning Kommunikation Corporations Public relations Öffentlichkeitsarbeit Öffentlichkeit Aufsatzsammlung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013023541&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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