Principles of marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Prentice Hall
2005
|
| Ausgabe: | 4. Europ. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXXIV, 954 S. graph. Darst. |
| ISBN: | 0273684566 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804133142441754624 |
|---|---|
| adam_text | Guided tour XX
Guided tour: student resources on the website xxii
Preface xxiv
Acknowledgements xxvii
About the authors xxxiii
Part one Marketing now i
Chapter 1 Marketing now 3
Chapter 2 Strategic marketing 47
Part two The marketing setting 83
Chapter 3 The marketing environment 85
ChapterA Marketing in the Internet age 125
Chapter 5 Marketing and society: social
responsibility and marketing ethics 167
Chapter 6 The global marketplace 209
Part three Markets 251
Chapter 7 Consumer markets 253
Chapter 8 Business-to-business marketing 299
Chapter 9 Marketing research 335
Part four Core strategy 387
Chapter 10 Segmentation and positioning 389
Chapter 11 Relationship marketing 459
Chapter 12 Competitive strategy 491
Part five Product
535
Chapter 13 Product and branding strategy 537
Chapter 14 New-product development and
product life-cycle strategies 579
Chapter 15 Marketing services 621
Part six Price 659
Chapter 16 Pricing 661
Part seven Promotion 715
Chapter 17 Integrated marketing
communication strategy 717
Chapter 18 Advertising, sales promotion
and public relations 759
Chapter 19 Personal selling and direct
marketing 807
Part eight Place 853
Chapter 20 Managing marketing channels 855
Glossary 905
Subject index 925
Company index 947
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. Europ. ed. |
| format | Book |
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| spelling | Principles of marketing Philip Kotler ... 4. Europ. ed. Harlow [u.a.] Prentice Hall 2005 XXXIV, 954 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Kotler, Philip 1931- Sonstige (DE-588)121409600 oth KOBV Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013022702&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ... |
| title_fullStr | Principles of marketing Philip Kotler ... |
| title_full_unstemmed | Principles of marketing Philip Kotler ... |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
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