Holdings: Consumer behavior and marketing strategy

Consumer behavior and marketing strategy:

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Bibliographic Details
Main Authors:	Peter, Jerome Paul (Author), Olson, Jerry C. 1944- (Author)
Format:	Book
Language:	English
Published:	London [u.a.] McGraw-Hill 2005
Edition:	7. ed.
Subjects:	Comportement du consommateur Consumentengedrag Marketing Stratégie de marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
Physical Description:	XXV, 578 S. graph. Darst.
ISBN:	0072864877

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MARC


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Record in the Search Index

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author	Peter, Jerome Paul Olson, Jerry C. 1944-
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discipline	Wirtschaftswissenschaften Ökotrophologie
edition	7. ed.
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isbn	0072864877
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physical	XXV, 578 S. graph. Darst.
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spelling	Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson Consumer behaviour and marketing strategy 7. ed. London [u.a.] McGraw-Hill 2005 XXV, 578 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4037589-4
title	Consumer behavior and marketing strategy
title_alt	Consumer behaviour and marketing strategy
title_auth	Consumer behavior and marketing strategy
title_exact_search	Consumer behavior and marketing strategy
title_full	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_fullStr	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_full_unstemmed	Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson
title_short	Consumer behavior and marketing strategy
title_sort	consumer behavior and marketing strategy
topic	Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Comportement du consommateur Consumentengedrag Marketing Stratégie de marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie
work_keys_str_mv	AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy AT peterjeromepaul consumerbehaviourandmarketingstrategy AT olsonjerryc consumerbehaviourandmarketingstrategy

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