APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (2005). Consumer behavior and marketing strategy (7. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7. ed. London [u.a.]: McGraw-Hill, 2005.

MLA (9th ed.) Citation

Peter, Jerome Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 7. ed. McGraw-Hill, 2005.