Ethno-Marketing: erfolgreiches Marketing für eine multikulturelle Gesellschaft
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Düsseldorf
VDM-Verl. Müller
2004
|
| Subjects: | |
| Item Description: | Literaturverz. S. 73 - 88 |
| Physical Description: | 90 S. graph. Darst. |
| ISBN: | 3865500617 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019669834 | ||
| 003 | DE-604 | ||
| 005 | 20240711 | ||
| 007 | t | ||
| 008 | 050124s2004 d||| |||| 00||| ger d | ||
| 020 | |a 3865500617 |9 3-86550-061-7 | ||
| 035 | |a (OCoLC)76557899 | ||
| 035 | |a (DE-599)BVBBV019669834 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-1049 |a DE-12 |a DE-573 |a DE-706 |a DE-526 |a DE-B170 |a DE-2070s |a DE-863 | ||
| 082 | 0 | |a 330 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Wilken, Matthias |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ethno-Marketing |b erfolgreiches Marketing für eine multikulturelle Gesellschaft |c Matthias Wilken |
| 264 | 1 | |a Düsseldorf |b VDM-Verl. Müller |c 2004 | |
| 300 | |a 90 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. S. 73 - 88 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ausländer |0 (DE-588)4003725-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multikulturelle Gesellschaft |0 (DE-588)4214151-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Multikulturelle Gesellschaft |0 (DE-588)4214151-5 |D s |
| 689 | 0 | 1 | |a Ausländer |0 (DE-588)4003725-3 |D s |
| 689 | 0 | 2 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
Record in the Search Index
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 600 W681 |
| DE-BY-FWS_katkey | 254440 |
| DE-BY-FWS_media_number | 083101093695 |
| _version_ | 1824553533168418816 |
| adam_text | |
| any_adam_object | |
| author | Wilken, Matthias |
| author_facet | Wilken, Matthias |
| author_role | aut |
| author_sort | Wilken, Matthias |
| author_variant | m w mw |
| building | Verbundindex |
| bvnumber | BV019669834 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)76557899 (DE-599)BVBBV019669834 |
| dewey-full | 330 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330 |
| dewey-search | 330 |
| dewey-sort | 3330 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV019669834</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240711</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">050124s2004 d||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3865500617</subfield><subfield code="9">3-86550-061-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)76557899</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019669834</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-863</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">330</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilken, Matthias</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Ethno-Marketing</subfield><subfield code="b">erfolgreiches Marketing für eine multikulturelle Gesellschaft</subfield><subfield code="c">Matthias Wilken</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Düsseldorf</subfield><subfield code="b">VDM-Verl. Müller</subfield><subfield code="c">2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">90 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 73 - 88</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ausländer</subfield><subfield code="0">(DE-588)4003725-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multikulturelle Gesellschaft</subfield><subfield code="0">(DE-588)4214151-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Multikulturelle Gesellschaft</subfield><subfield code="0">(DE-588)4214151-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Ausländer</subfield><subfield code="0">(DE-588)4003725-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield></record></collection> |
| id | DE-604.BV019669834 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:37:23Z |
| institution | BVB |
| isbn | 3865500617 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012998077 |
| oclc_num | 76557899 |
| open_access_boolean | |
| owner | DE-1049 DE-12 DE-573 DE-706 DE-526 DE-B170 DE-2070s DE-863 DE-BY-FWS |
| owner_facet | DE-1049 DE-12 DE-573 DE-706 DE-526 DE-B170 DE-2070s DE-863 DE-BY-FWS |
| physical | 90 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | VDM-Verl. Müller |
| record_format | marc |
| spellingShingle | Wilken, Matthias Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft Marketing (DE-588)4037589-4 gnd Ausländer (DE-588)4003725-3 gnd Zielgruppe (DE-588)4117714-9 gnd Multikulturelle Gesellschaft (DE-588)4214151-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4003725-3 (DE-588)4117714-9 (DE-588)4214151-5 |
| title | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft |
| title_auth | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft |
| title_exact_search | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft |
| title_full | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft Matthias Wilken |
| title_fullStr | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft Matthias Wilken |
| title_full_unstemmed | Ethno-Marketing erfolgreiches Marketing für eine multikulturelle Gesellschaft Matthias Wilken |
| title_short | Ethno-Marketing |
| title_sort | ethno marketing erfolgreiches marketing fur eine multikulturelle gesellschaft |
| title_sub | erfolgreiches Marketing für eine multikulturelle Gesellschaft |
| topic | Marketing (DE-588)4037589-4 gnd Ausländer (DE-588)4003725-3 gnd Zielgruppe (DE-588)4117714-9 gnd Multikulturelle Gesellschaft (DE-588)4214151-5 gnd |
| topic_facet | Marketing Ausländer Zielgruppe Multikulturelle Gesellschaft |
| work_keys_str_mv | AT wilkenmatthias ethnomarketingerfolgreichesmarketingfureinemultikulturellegesellschaft |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 600 W681 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |