Marketing information: a strategic guide for business and finance libraries
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Binghamton, NY
Haworth Information Press
2004
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| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. Includes bibliographical references and index |
| Physical Description: | xxvi, 342 S. 23 cm |
| ISBN: | 0789021129 078906006X |
Staff View
MARC
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| 100 | 1 | |a Diamond, Wendy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing information |b a strategic guide for business and finance libraries |c Wendy Diamond, Michael R. Oppenheim |
| 246 | 1 | 3 | |a Journal of business & finance librarianship |
| 264 | 1 | |a Binghamton, NY |b Haworth Information Press |c 2004 | |
| 300 | |a xxvi, 342 S. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. | |
| 650 | 7 | |a Informatiebronnen |2 gtt | |
| 650 | 4 | |a Marketing - Recherche - Guides, manuels, etc | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Planification stratégique - Guides, manuels, etc | |
| 650 | 4 | |a Marketing research |v Handbooks, manuals, etc | |
| 650 | 4 | |a Strategic planning |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Informationsmittel |0 (DE-588)4129544-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Oppenheim, Michael R. |e Sonstige |4 oth | |
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Record in the Search Index
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| author | Diamond, Wendy |
| author_facet | Diamond, Wendy |
| author_role | aut |
| author_sort | Diamond, Wendy |
| author_variant | w d wd |
| building | Verbundindex |
| bvnumber | BV019658840 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| contents | Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. |
| ctrlnum | (OCoLC)53932640 (DE-599)BVBBV019658840 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019658840 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:02:21Z |
| institution | BVB |
| isbn | 0789021129 078906006X |
| language | English |
| lccn | 2003027319 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012987288 |
| oclc_num | 53932640 |
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| owner | DE-739 |
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| physical | xxvi, 342 S. 23 cm |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Haworth Information Press |
| record_format | marc |
| spelling | Diamond, Wendy Verfasser aut Marketing information a strategic guide for business and finance libraries Wendy Diamond, Michael R. Oppenheim Journal of business & finance librarianship Binghamton, NY Haworth Information Press 2004 xxvi, 342 S. 23 cm txt rdacontent n rdamedia nc rdacarrier Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. Includes bibliographical references and index Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Informatiebronnen gtt Marketing - Recherche - Guides, manuels, etc Marketing gtt Planification stratégique - Guides, manuels, etc Marketing research Handbooks, manuals, etc Strategic planning Handbooks, manuals, etc Informationsmittel (DE-588)4129544-4 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Informationsmittel (DE-588)4129544-4 s b DE-604 Oppenheim, Michael R. Sonstige oth http://www.loc.gov/catdir/toc/ecip0412/2003027319.html Table of contents |
| spellingShingle | Diamond, Wendy Marketing information a strategic guide for business and finance libraries Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Informatiebronnen gtt Marketing - Recherche - Guides, manuels, etc Marketing gtt Planification stratégique - Guides, manuels, etc Marketing research Handbooks, manuals, etc Strategic planning Handbooks, manuals, etc Informationsmittel (DE-588)4129544-4 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4129544-4 (DE-588)4200055-5 |
| title | Marketing information a strategic guide for business and finance libraries |
| title_alt | Journal of business & finance librarianship |
| title_auth | Marketing information a strategic guide for business and finance libraries |
| title_exact_search | Marketing information a strategic guide for business and finance libraries |
| title_full | Marketing information a strategic guide for business and finance libraries Wendy Diamond, Michael R. Oppenheim |
| title_fullStr | Marketing information a strategic guide for business and finance libraries Wendy Diamond, Michael R. Oppenheim |
| title_full_unstemmed | Marketing information a strategic guide for business and finance libraries Wendy Diamond, Michael R. Oppenheim |
| title_short | Marketing information |
| title_sort | marketing information a strategic guide for business and finance libraries |
| title_sub | a strategic guide for business and finance libraries |
| topic | Informatiebronnen gtt Marketing - Recherche - Guides, manuels, etc Marketing gtt Planification stratégique - Guides, manuels, etc Marketing research Handbooks, manuals, etc Strategic planning Handbooks, manuals, etc Informationsmittel (DE-588)4129544-4 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Informatiebronnen Marketing - Recherche - Guides, manuels, etc Marketing Planification stratégique - Guides, manuels, etc Marketing research Handbooks, manuals, etc Strategic planning Handbooks, manuals, etc Informationsmittel Marketingforschung |
| url | http://www.loc.gov/catdir/toc/ecip0412/2003027319.html |
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