Assessing, managing and maximizing public affairs performance: with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Washington, D.C.
Public Affairs Council
1997
|
| Schriftenreihe: | A Public Affairs Council handbook
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 427 S. graph. Darst. |
| ISBN: | 1888094036 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
List of Contributors i
Foreword iii
Acknowledgements iv
Introduction vi
Part I. The Foundations
1. Evaluating Your Existing Public Affairs Assessment System 3
2. Surveying the Field: Status and Trends Affecting Public Affairs Across
Australia, Canada, EU and US io
3. What We ve Learned from the 1996 State of Corporate Public Affairs Survey 23
4. Past, Present and Future: The Function Matures 31
5. Approaches to Managing Organizational Improvement 39
6. Approaches to Using Performance Indicators 47
7. Public Affairs Measurement: Measures, Process and Systems 62
8. Strategy for Public Affairs Decision Makers 74
9. Positioning Public Affairs to Compete for the Future 91
10. Leveraging Public Affairs Resources and Capabilities for Competitive
Advantage 100
11. The Analysis and Management of Public Issues 110
Part II. Strategic Improvement Approaches
12. Integrating Strategic Planning 139
13. A Strategic Management Audit for Public Affairs 147
14. Building the Balanced Performance Scorecard for Public Affairs 152
15. Applying the Balanced Scorecard: The CIBC Experience 157
16. Implementing an Enterprise Model of Communications 166
17. Putting the Oil Sands on the Map 172
18. Managing the Corporation s Reputation 179
19. Using Core Competencies to Manage Performance 187
Part III. Approaches for Improving Partnering With Customers
Suppliers
20. Reengineering Public Affairs 199
21. Receiving Value from Trade Associations is a Two Way Street 210
22. Evaluating Trade Association Memberships 216
Part IV. Innovation, Learning, and Research Focused Improvement
23. Reengineering the Government Relations Function 227
24. North American Public Affairs Management: A Study Overview 239
25. Building the Learning Public Affairs Organization 251
26. Focusing Investor Relations on the Bottom line 265
27. Using Research to Measure Media Effectiveness 271
28. Using Media Relations to Improve Public Affairs Performance 286
29. Recent Trends in Corporate Communications and Evaluation 295
30. Using Research to Improve Strategic Philanthropy 305
31. Mining Industry Activities in Educational Communications 311
32. Strategic Community Relations 319
Part V. Operational Improvement
33. Applying Activity based Management to Public Affairs 329
34. Using the Baldrige Criteria for Public Affairs Improvement 335
35. Benchmarking for Improvement 354
36. A Comparative Survey of Public Affairs Practices 367
37. Improving the Grassroots 376
38. A Proactive Approach to Environmental Management and Performance 385
Part VI. Financial and Value Based Improvement
39. Financial Assessment Using a Value Analysis Model 401
40. Value Management for Public Affairs 411
41. Evaluating Government Relations 420
42. Using Value Criteria in Community Relations Planning 427
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| indexdate | 2024-07-09T20:01:44Z |
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| isbn | 1888094036 |
| language | English |
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| spelling | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe authored by Craig S. Fleisher. Ed. by Brian Hawkinson ... Washington, D.C. Public Affairs Council 1997 VII, 427 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Public Affairs Council handbook Corporations Public relations Corporations Public relations Case studies Evaluation (DE-588)4071034-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Evaluation (DE-588)4071034-8 s DE-604 Fleisher, Craig S. Sonstige oth Hawkinson, Brian Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012960236&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe Corporations Public relations Corporations Public relations Case studies Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4071034-8 (DE-588)4043188-5 (DE-588)4522595-3 |
| title | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe |
| title_auth | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe |
| title_exact_search | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe |
| title_full | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe authored by Craig S. Fleisher. Ed. by Brian Hawkinson ... |
| title_fullStr | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe authored by Craig S. Fleisher. Ed. by Brian Hawkinson ... |
| title_full_unstemmed | Assessing, managing and maximizing public affairs performance with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe authored by Craig S. Fleisher. Ed. by Brian Hawkinson ... |
| title_short | Assessing, managing and maximizing public affairs performance |
| title_sort | assessing managing and maximizing public affairs performance with reports techniques and case histories from nearly two dozen leading organizations and professionals around the globe |
| title_sub | with reports, techniques, and case histories from nearly two dozen leading organizations and professionals around the globe |
| topic | Corporations Public relations Corporations Public relations Case studies Evaluation (DE-588)4071034-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Corporations Public relations Corporations Public relations Case studies Evaluation Öffentlichkeitsarbeit Fallstudiensammlung |
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