The anatomy of buzz: how to create word-of-mouth marketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Doubleday/Currency
2002
|
| Ausgabe: | 1. Currency paperback ed. |
| Schriftenreihe: | A Currency book
|
| Schlagworte: | |
| Beschreibung: | XVI, 303 S. Ill., graph. Darst. |
| ISBN: | 0385496680 |
Internformat
MARC
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| 100 | 1 | |a Rosen, Emanuel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The anatomy of buzz |b how to create word-of-mouth marketing |c Emanuel Rosen |
| 250 | |a 1. Currency paperback ed. | ||
| 264 | 1 | |a New York [u.a.] |b Doubleday/Currency |c 2002 | |
| 300 | |a XVI, 303 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Currency book | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Word-of-mouth advertising | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Rosen, Emanuel |
| author_facet | Rosen, Emanuel |
| author_role | aut |
| author_sort | Rosen, Emanuel |
| author_variant | e r er |
| building | Verbundindex |
| bvnumber | BV019618042 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)50030509 (DE-599)BVBBV019618042 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Currency paperback ed. |
| format | Book |
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| id | DE-604.BV019618042 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:01:26Z |
| institution | BVB |
| isbn | 0385496680 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012947508 |
| oclc_num | 50030509 |
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| physical | XVI, 303 S. Ill., graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Doubleday/Currency |
| record_format | marc |
| series2 | A Currency book |
| spelling | Rosen, Emanuel Verfasser aut The anatomy of buzz how to create word-of-mouth marketing Emanuel Rosen 1. Currency paperback ed. New York [u.a.] Doubleday/Currency 2002 XVI, 303 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier A Currency book Marketing Word-of-mouth advertising Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 s DE-604 |
| spellingShingle | Rosen, Emanuel The anatomy of buzz how to create word-of-mouth marketing Marketing Word-of-mouth advertising Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| subject_GND | (DE-588)4509885-2 |
| title | The anatomy of buzz how to create word-of-mouth marketing |
| title_auth | The anatomy of buzz how to create word-of-mouth marketing |
| title_exact_search | The anatomy of buzz how to create word-of-mouth marketing |
| title_full | The anatomy of buzz how to create word-of-mouth marketing Emanuel Rosen |
| title_fullStr | The anatomy of buzz how to create word-of-mouth marketing Emanuel Rosen |
| title_full_unstemmed | The anatomy of buzz how to create word-of-mouth marketing Emanuel Rosen |
| title_short | The anatomy of buzz |
| title_sort | the anatomy of buzz how to create word of mouth marketing |
| title_sub | how to create word-of-mouth marketing |
| topic | Marketing Word-of-mouth advertising Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| topic_facet | Marketing Word-of-mouth advertising Mund-zu-Mund-Werbung |
| work_keys_str_mv | AT rosenemanuel theanatomyofbuzzhowtocreatewordofmouthmarketing |