A guide to successful organic marketing initiatives:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Frick
2004
|
| Series: | Organic marketing initiatives and rural development
6 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 208 S. Ill. |
Staff View
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Record in the Search Index
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| adam_text | ORGANIC MARKETING INITIATIVES AND RURAL DEVELOPMENT A GUIDE TO
SUCCESSFUL ORGANIC MARKETING INITIATIVES TABLE OF CONTENTS FOREWORD 5
CHAPTER 1 INTRODUCTION 9 CHAPTER 2 ANALYSIS OF THE MARKET AND POLICY
ENVIRONMENT 2.1 ORGANIC FOOD MARKET IN EUROPE 13 2.2 CONSUMER MOTIVES
AND BARRIERS TO BY ORGANIC PRODUCTS 18 2.3 CONSUMER ATTITUDES TOWARDS
REGIONAL ORGANIC PRODUCTS 28 2.4 EU SUPPORT POLICIES FOR RURAL
DEVELOPMENT 33 CHAPTER 3 SUCCESSFUL MARKETING DEVELOPMENT 3.1 PRE-START
PHASE 41 3.2 START UP PHASE 78 3.3 MATURING PHASE 146 CHAPTER 4 KEY
FACTORS OF SUCCESS 159 4.1 INTERNAL FACTORS 161 4.2 EXTERNAL FACTORS 185
ANNEX ANNEX 1 REFERENCES FOR FURTHER READING 187 ANNEX 2 FIGURES ON THE
EUROPEAN ORGANIC FOOD MARKET 192 ANNEX 3 BACKGROUND INFORMATION ON THE
OMIARD PROJECT 201 ANNEX 4 PUBLICATIONS 207
|
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| discipline | Agrarwissenschaft Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
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| indexdate | 2024-07-09T20:01:13Z |
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| language | English |
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| publishDate | 2004 |
| publishDateSearch | 2004 |
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| series | Organic marketing initiatives and rural development |
| series2 | Organic marketing initiatives and rural development |
| spelling | A guide to successful organic marketing initiatives Otto Schmid ... Research Institute of Organic Agriculture Frick 2004 208 S. Ill. txt rdacontent n rdamedia nc rdacarrier Organic marketing initiatives and rural development 6 Ökologischer Landbau / Biokost / Marketingpolitik / Konsumentenverhalten / Regionalpolitik / EU-Staaten Biologisches Lebensmittel (DE-588)4428726-4 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Regionalentwicklung (DE-588)4076605-6 gnd rswk-swf Bio-Produkt (DE-588)4345488-4 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Europa (DE-588)4015701-5 g Biologisches Lebensmittel (DE-588)4428726-4 s Vermarktung (DE-588)4121857-7 s Regionalentwicklung (DE-588)4076605-6 s DE-604 Bio-Produkt (DE-588)4345488-4 s Schmid, Otto Sonstige oth Organic marketing initiatives and rural development 6 (DE-604)BV017650461 6 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012937574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | A guide to successful organic marketing initiatives Organic marketing initiatives and rural development Ökologischer Landbau / Biokost / Marketingpolitik / Konsumentenverhalten / Regionalpolitik / EU-Staaten Biologisches Lebensmittel (DE-588)4428726-4 gnd Vermarktung (DE-588)4121857-7 gnd Regionalentwicklung (DE-588)4076605-6 gnd Bio-Produkt (DE-588)4345488-4 gnd |
| subject_GND | (DE-588)4428726-4 (DE-588)4121857-7 (DE-588)4076605-6 (DE-588)4345488-4 (DE-588)4015701-5 |
| title | A guide to successful organic marketing initiatives |
| title_auth | A guide to successful organic marketing initiatives |
| title_exact_search | A guide to successful organic marketing initiatives |
| title_full | A guide to successful organic marketing initiatives Otto Schmid ... Research Institute of Organic Agriculture |
| title_fullStr | A guide to successful organic marketing initiatives Otto Schmid ... Research Institute of Organic Agriculture |
| title_full_unstemmed | A guide to successful organic marketing initiatives Otto Schmid ... Research Institute of Organic Agriculture |
| title_short | A guide to successful organic marketing initiatives |
| title_sort | a guide to successful organic marketing initiatives |
| topic | Ökologischer Landbau / Biokost / Marketingpolitik / Konsumentenverhalten / Regionalpolitik / EU-Staaten Biologisches Lebensmittel (DE-588)4428726-4 gnd Vermarktung (DE-588)4121857-7 gnd Regionalentwicklung (DE-588)4076605-6 gnd Bio-Produkt (DE-588)4345488-4 gnd |
| topic_facet | Ökologischer Landbau / Biokost / Marketingpolitik / Konsumentenverhalten / Regionalpolitik / EU-Staaten Biologisches Lebensmittel Vermarktung Regionalentwicklung Bio-Produkt Europa |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012937574&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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