How to catch the big idea: the strategies of the top-creatives
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English German |
| Published: |
Erlangen
Publicis
2004
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 294 S. |
| ISBN: | 3895782386 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text |
CONTENTS
THANK
YOU
12
I.
INTRODUCTION
17
CATCH
THE
BIG
IDEA
18
FOR
WHOM
THIS
BOOK
HAS
BEEN
WRITTEN
21
II.
MANAGEMENT
PRINCIPLES
OF
GREAT
IDEAS
25
THE
IDEA
AS
THE
HIGHEST
FORM
OF
ENERGY
26
THE
VALUE
OF
GREAT
IDEAS
28
THE
ADDED-VALUE
POWER
OF
A
NANOSECOND
30
III.
THE
12
SUCCESS
FACTORS
FOR
GREAT
IDEAS
33
THE
MOST
IMPORTANT
ADDED-VALUE
FACTORS
IN
TOP-CREATIVE
PROCESSES
34
1.
THE
COMPANY-VISION
38
HOW
TO
CREATE
A
COMPANY
THAT
WORKS
FOR
BIG
IDEAS:
THE
CULTURE
PRODUCES
THE
WORK.
DAN
WIEDEN
2.
THE
CLIENT
56
HOW
TO
MAKE
YOUR
CLIENT
A
GREAT
CREATIVE
DIRECTOR:
NOT
ONLY
WAS
THE
CLIENT
OPEN
TO
GREAT
WORK,
HE
DEMANDED
IT.
STEVE
SIMPSON
3.
THE
CLIENT
BRIEF
72
HOW
TO
TRANSFORM
A
GREAT
PROBLEM
INTO
A
GREAT
IDEA:
THE
MOST
ENJOYABLE
PART
OF
THE
JOB
IS
CRACKING
THE
PROBLEM.
LOZ
SIMPSON
4.
THE
INFORMATION
84
HOW
TO
GAIN
AN
INSIGHT,
THAT
MAKES
A
DIFFERENCE:
INTERROGATE
THE
PRODUCT
UNTIL
IT
CONFESSES.
ROB
KITCHEN
5.
THE
STRATEGY
100
HOW
TO
GIVE
AN
IDEA
A
CLEAR
AND
RELEVANT
DIRECTION:
TRUTH
IS
THE
BEST
STRATEGY
ANYBODY
EVER
HAD.
JOHN
HEGARTY
6.
THE
CREATIVE
BRIEF
120
HOW
TO
FOCUS
AN
ENERGY
TO
START
AN
IDEA:
A
GOOD
BRIEF
IS
WHEN
YOU
GET
EXCITED.
NICK
WORTHINGTON
7.
FINDING
THE
IDEA
136
HOW
TO
RECEIVE
AN
ANSWER
THAT
YOU
DID
NOT
EXPECT:
WOULDN
'
T
IT
BE
SILLY,
IF
.
ROB
KITCHEN
8.
DESCRIBING
THE
IDEA
176
HOW
TO
WORK
WITH
AN
IDEA
WITHOUT
LOSING
IT:
YOU
CAN
'
T
LOSE
AN
IDEA.
JAVI
CARRO
9.
EVALUATING
THE
IDEA
198
HOW
TO
JUDGE
AN
IDEA
PROFESSIONALLY:
IF
IT
'
S
FINE
IT
DOESN
'
T
HAPPEN,
IF
IT
'
S
GREAT,
IT
HAPPENS.
RICH
SILVERSTEIN
10.
PRESENTING
THE
IDEA
228
HOW
TO
LET
THE
ENERGY
OF
AN
IDEA
JUMP
OVER:
CLIENTS
BUY
CONVICTION
NOT
AN
IDEA.
TONI
SEGARRA
11.
PROTECTING
THE
IDEA
246
HOW
TO
PROTECT
A
GREAT
IDEA
BEFORE
IT
SHOWS
UP:
BELIEF
COMES
FIRST.
JOHN
HEGARTY
12.
PRODUCING
THE
IDEA
270
HOW
TO
MANIFEST
A
MAGIC
KISS:
"PRODUCTION
IS
REALLY
DANGEROUS.
FELIX
DE
CASTRO
IV.
THE
WORLD
NEEDS
GREAT
IDEAS
283
ARE
YOU
GOING
TO
CHANGE
THE
WORLD?
284
THOUGHTS
FOR
THE
NEXT
GENERATION
286
TRAIN
THE
STRATEGIES
OF
THE
TOP-CREATIVES
288
INDEX
OF
KEYWORDS
290 |
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| id | DE-604.BV019606835 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-16T01:00:58Z |
| institution | BVB |
| isbn | 3895782386 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012936636 |
| oclc_num | 57407327 |
| open_access_boolean | |
| owner | DE-N2 DE-1051 DE-12 DE-29 |
| owner_facet | DE-N2 DE-1051 DE-12 DE-29 |
| physical | 294 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Publicis |
| record_format | marc |
| spelling | Langwost, Ralf Verfasser (DE-588)128387459 aut How to catch the big idea the strategies of the top-creatives Ralf Langwost Erlangen Publicis 2004 294 S. txt rdacontent n rdamedia nc rdacarrier Creative ability in business Kreativität (DE-588)4032903-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Kreativität (DE-588)4032903-3 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012936636&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Langwost, Ralf How to catch the big idea the strategies of the top-creatives Creative ability in business Kreativität (DE-588)4032903-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4032903-3 (DE-588)4120697-6 |
| title | How to catch the big idea the strategies of the top-creatives |
| title_auth | How to catch the big idea the strategies of the top-creatives |
| title_exact_search | How to catch the big idea the strategies of the top-creatives |
| title_full | How to catch the big idea the strategies of the top-creatives Ralf Langwost |
| title_fullStr | How to catch the big idea the strategies of the top-creatives Ralf Langwost |
| title_full_unstemmed | How to catch the big idea the strategies of the top-creatives Ralf Langwost |
| title_short | How to catch the big idea |
| title_sort | how to catch the big idea the strategies of the top creatives |
| title_sub | the strategies of the top-creatives |
| topic | Creative ability in business Kreativität (DE-588)4032903-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Creative ability in business Kreativität Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012936636&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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