Sports marketing: it's not just a game anymore
With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amherst, NY
Prometheus Books
1995
|
| Schlagworte: | |
| Zusammenfassung: | With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world. |
| Beschreibung: | 355 S. Ill., graph. Darst. |
| ISBN: | 1573920193 |
Internformat
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| spelling | Schaaf, Phil Verfasser aut Sports marketing it's not just a game anymore Phil Schaaf Amherst, NY Prometheus Books 1995 355 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier With in-depth interviews from both heavyweight sponsors and newcomers, Schaaf offers a fascinating inside view of how promoting products and services through sports sponsorship has become one of the largest industries in the world. Sports - États-Unis - Marketing Sports United States Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Sport (DE-588)4056366-2 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Schaaf, Phil Sports marketing it's not just a game anymore Sports - États-Unis - Marketing Sports United States Marketing Marketing (DE-588)4037589-4 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4056366-2 (DE-588)4078704-7 |
| title | Sports marketing it's not just a game anymore |
| title_auth | Sports marketing it's not just a game anymore |
| title_exact_search | Sports marketing it's not just a game anymore |
| title_full | Sports marketing it's not just a game anymore Phil Schaaf |
| title_fullStr | Sports marketing it's not just a game anymore Phil Schaaf |
| title_full_unstemmed | Sports marketing it's not just a game anymore Phil Schaaf |
| title_short | Sports marketing |
| title_sort | sports marketing it s not just a game anymore |
| title_sub | it's not just a game anymore |
| topic | Sports - États-Unis - Marketing Sports United States Marketing Marketing (DE-588)4037589-4 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Sports - États-Unis - Marketing Sports United States Marketing Marketing Sport USA |
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