A big ticket: sports and commercialism

Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.

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Bibliographic Details
Main Author: Hu, Evaleen (Author)
Format: Book
Language:English
Published: Minneapolis Lerner Publ. 1998
Subjects:
Summary:Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
Physical Description:96 S. Ill.
ISBN:0822533057

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!