APA (7th ed.) Citation

McDonald, M. (2002). Marketing plans that work (2. ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans That Work. 2. ed. Boston [u.a.]: Butterworth-Heinemann, 2002.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans That Work. 2. ed. Butterworth-Heinemann, 2002.