(2003). The rhetoric and reality of marketing: An international managerial approach. Palgrave Macmillan.
Chicago Style (17th ed.) CitationThe Rhetoric and Reality of Marketing: An International Managerial Approach. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2003.
MLA (9th ed.) CitationThe Rhetoric and Reality of Marketing: An International Managerial Approach. Palgrave Macmillan, 2003.
Warning: These citations may not always be 100% accurate.