The making of a name: the inside story of the brands we buy
"The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, an...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Oxford Univ. Press
2004
|
| Subjects: | |
| Summary: | "The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--BOOK JACKET. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | X, 275 S. |
| ISBN: | 0195168720 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV019587722 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T20:00:54Z |
| institution | BVB |
| isbn | 0195168720 |
| language | English |
| lccn | 2004012206 |
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| oclc_num | 55511424 |
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| physical | X, 275 S. |
| publishDate | 2004 |
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| publisher | Oxford Univ. Press |
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| spelling | Rivkin, Steve 1947- Verfasser (DE-588)114206961 aut The making of a name the inside story of the brands we buy Steve Rivkin and Fraser Sutherland Oxford [u.a.] Oxford Univ. Press 2004 X, 275 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "The authors tell everything there is to tell about brand names. How they've indelibly stamped cultures around the world. Who makes them, why they're made, and how they're compiled, bought, sold, and protected. What kind of names exist - the initialized, descriptive, allusive, and coined. How namers surf on brain-waves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them."--BOOK JACKET. Produits de marque aBrand name products Markenname (DE-588)4114513-6 gnd rswk-swf Markenname (DE-588)4114513-6 s DE-604 Sutherland, Fraser Verfasser aut |
| spellingShingle | Rivkin, Steve 1947- Sutherland, Fraser The making of a name the inside story of the brands we buy Produits de marque aBrand name products Markenname (DE-588)4114513-6 gnd |
| subject_GND | (DE-588)4114513-6 |
| title | The making of a name the inside story of the brands we buy |
| title_auth | The making of a name the inside story of the brands we buy |
| title_exact_search | The making of a name the inside story of the brands we buy |
| title_full | The making of a name the inside story of the brands we buy Steve Rivkin and Fraser Sutherland |
| title_fullStr | The making of a name the inside story of the brands we buy Steve Rivkin and Fraser Sutherland |
| title_full_unstemmed | The making of a name the inside story of the brands we buy Steve Rivkin and Fraser Sutherland |
| title_short | The making of a name |
| title_sort | the making of a name the inside story of the brands we buy |
| title_sub | the inside story of the brands we buy |
| topic | Produits de marque aBrand name products Markenname (DE-588)4114513-6 gnd |
| topic_facet | Produits de marque aBrand name products Markenname |
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