APA (7th ed.) Citation

Rivkin, S., & Sutherland, F. (2004). The making of a name: The inside story of the brands we buy. Oxford Univ. Press.

Chicago Style (17th ed.) Citation

Rivkin, Steve, and Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy. Oxford [u.a.]: Oxford Univ. Press, 2004.

MLA (9th ed.) Citation

Rivkin, Steve, and Fraser Sutherland. The Making of a Name: The Inside Story of the Brands We Buy. Oxford Univ. Press, 2004.