Branded nation: the marketing of Megachurch, College, Inc., and Museumworld
A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Simon & Schuster
2004
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums. |
| Item Description: | Includes bibliographical references (p. 303-313) and index |
| Physical Description: | 327 S. Ill. |
| ISBN: | 0743243463 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text |
BRANDED NATION
THE MARKETING
OFMEGACHURCH,
COLLEGE,
INC.,
AND
MUSEUMWORLD
JAMES
B.
TWITCHELL
SIMON
&
SCHUSTER
*
NEW
YORK
LONDON
TORONTO
SYDNEY
CONTENTS
1. BRANDING 101
MARKETINGSTORIESINACULTUREOFCONSUMPTION
1
2.
ONE
MARKETUNDER
GOD
THECHURCHINGOFBRANDS
47
3.
SCHOOLDAZE
HIGHERED,INC.,INANAGEOFBRANDING
109
4.
MUSEUMWORLD
THEARTOFBRANDINGART
193
5.
WHEN
ALLBUSINESSISSHOWBUSINESS,WHAT'SNEXT?
273
NOTES
303
INDEX
315 |
| any_adam_object | 1 |
| author | Twitchell, James B. |
| author_facet | Twitchell, James B. |
| author_role | aut |
| author_sort | Twitchell, James B. |
| author_variant | j b t jb jbt |
| building | Verbundindex |
| bvnumber | BV019581067 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | AP 17400 QP 624 |
| ctrlnum | (OCoLC)55474408 (DE-599)BVBBV019581067 |
| dewey-full | 658.827 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 658.8/27 |
| dewey-search | 658.827 658.8/27 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| spelling | Twitchell, James B. Verfasser aut Branded nation the marketing of Megachurch, College, Inc., and Museumworld James B. Twitchell New York [u.a.] Simon & Schuster 2004 327 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 303-313) and index A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums. Aspect social rasuqam Marketing rasuqam Musée rasuqam Produit de marque rasuqam Religion rasuqam Éducation muséale rasuqam Église rasuqam aBrand name products zUnited States xMarketing aBrand name products xSocial aspects zUnited States aChurch marketing zUnited States aEducation xMarketing aMuseums xMarketing Marketing (DE-588)4037589-4 gnd rswk-swf Museum (DE-588)4040795-0 gnd rswk-swf Kirche (DE-588)4030702-5 gnd rswk-swf Hochschule (DE-588)4072560-1 gnd rswk-swf États-Unis rasuqam USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Kirche (DE-588)4030702-5 s Hochschule (DE-588)4072560-1 s Museum (DE-588)4040795-0 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Twitchell, James B. Branded nation the marketing of Megachurch, College, Inc., and Museumworld Aspect social rasuqam Marketing rasuqam Musée rasuqam Produit de marque rasuqam Religion rasuqam Éducation muséale rasuqam Église rasuqam aBrand name products zUnited States xMarketing aBrand name products xSocial aspects zUnited States aChurch marketing zUnited States aEducation xMarketing aMuseums xMarketing Marketing (DE-588)4037589-4 gnd Museum (DE-588)4040795-0 gnd Kirche (DE-588)4030702-5 gnd Hochschule (DE-588)4072560-1 gnd |
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| title | Branded nation the marketing of Megachurch, College, Inc., and Museumworld |
| title_auth | Branded nation the marketing of Megachurch, College, Inc., and Museumworld |
| title_exact_search | Branded nation the marketing of Megachurch, College, Inc., and Museumworld |
| title_full | Branded nation the marketing of Megachurch, College, Inc., and Museumworld James B. Twitchell |
| title_fullStr | Branded nation the marketing of Megachurch, College, Inc., and Museumworld James B. Twitchell |
| title_full_unstemmed | Branded nation the marketing of Megachurch, College, Inc., and Museumworld James B. Twitchell |
| title_short | Branded nation |
| title_sort | branded nation the marketing of megachurch college inc and museumworld |
| title_sub | the marketing of Megachurch, College, Inc., and Museumworld |
| topic | Aspect social rasuqam Marketing rasuqam Musée rasuqam Produit de marque rasuqam Religion rasuqam Éducation muséale rasuqam Église rasuqam aBrand name products zUnited States xMarketing aBrand name products xSocial aspects zUnited States aChurch marketing zUnited States aEducation xMarketing aMuseums xMarketing Marketing (DE-588)4037589-4 gnd Museum (DE-588)4040795-0 gnd Kirche (DE-588)4030702-5 gnd Hochschule (DE-588)4072560-1 gnd |
| topic_facet | Aspect social Marketing Musée Produit de marque Religion Éducation muséale Église aBrand name products zUnited States xMarketing aBrand name products xSocial aspects zUnited States aChurch marketing zUnited States aEducation xMarketing aMuseums xMarketing Museum Kirche Hochschule États-Unis USA |
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