Accountable marketing: the economics of data-driven marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Thomson/Texere
2004
|
| Subjects: | |
| Physical Description: | XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0324203594 0324304684 0324304692 |
Staff View
MARC
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| author | Rosenwald, Peter J. |
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| id | DE-604.BV019577484 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:44Z |
| institution | BVB |
| isbn | 0324203594 0324304684 0324304692 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012916968 |
| oclc_num | 502971237 |
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| owner_facet | DE-19 DE-BY-UBM |
| physical | XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Thomson/Texere |
| record_format | marc |
| spelling | Rosenwald, Peter J. Verfasser aut Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald New York [u.a.] Thomson/Texere 2004 XXV, 336 S. graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kontrolle (DE-588)4032312-2 s DE-604 |
| spellingShingle | Rosenwald, Peter J. Accountable marketing the economics of data-driven marketing Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4032312-2 (DE-588)4037589-4 |
| title | Accountable marketing the economics of data-driven marketing |
| title_auth | Accountable marketing the economics of data-driven marketing |
| title_exact_search | Accountable marketing the economics of data-driven marketing |
| title_full | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_fullStr | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_full_unstemmed | Accountable marketing the economics of data-driven marketing by Peter J. Rosenwald |
| title_short | Accountable marketing |
| title_sort | accountable marketing the economics of data driven marketing |
| title_sub | the economics of data-driven marketing |
| topic | Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle (DE-588)4032312-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Aspect économique Marketing - Coût-efficacité Marketing - Gestion Kontrolle Marketing |
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