Rising tide: lessons from 165 years of brand building at Procter & Gamble
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2004
|
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | x, 467 p. ill. (some col.) 25 cm |
| ISBN: | 1591391474 |
Internformat
MARC
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| 245 | 1 | 0 | |a Rising tide |b lessons from 165 years of brand building at Procter & Gamble |c Davis Dyer, Frederick Dalzell, Rowena Olegario |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2004 | |
| 300 | |a x, 467 p. |b ill. (some col.) |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. | |
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| 648 | 7 | |a Geschichte 1837-2003 |2 gnd |9 rswk-swf | |
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| 650 | 7 | |a Marcas comerciais - Estados unidos |2 larpcal | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 7 | |a Procter & Gamble Company |2 gtt | |
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Datensatz im Suchindex
| _version_ | 1804132919748329472 |
|---|---|
| any_adam_object | |
| author | Dyer, Davis |
| author_facet | Dyer, Davis |
| author_role | aut |
| author_sort | Dyer, Davis |
| author_variant | d d dd |
| building | Verbundindex |
| bvnumber | BV019529805 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9999 |
| callnumber-raw | HD9999.S74 |
| callnumber-search | HD9999.S74 |
| callnumber-sort | HD 49999 S74 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| contents | Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. |
| ctrlnum | (OCoLC)52962935 (DE-599)BVBBV019529805 |
| dewey-full | 338.7/67 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.7/67 |
| dewey-search | 338.7/67 |
| dewey-sort | 3338.7 267 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1837-2003 gnd |
| era_facet | Geschichte 1837-2003 |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T20:00:28Z |
| institution | BVB |
| isbn | 1591391474 |
| language | English |
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| spelling | Dyer, Davis Verfasser aut Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario Boston, Mass. Harvard Business School Press 2004 x, 467 p. ill. (some col.) 25 cm txt rdacontent n rdamedia nc rdacarrier Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. Procter & Gamble Company aProcter & Gamble Company xHistory Procter & Gamble Company (DE-588)274340-1 gnd rswk-swf Geschichte 1837-2003 gnd rswk-swf Administração da produção - Estados unidos larpcal Marcas comerciais - Estados unidos larpcal Merken gtt Procter & Gamble Company gtt Sabões - Estados unidos larpcal aBrand name products zUnited States vCase studies aProduct management zUnited States vCase studies aSoap trade zUnited States xHistory Markenartikel (DE-588)4037584-5 gnd rswk-swf Procter & Gamble Company (DE-588)274340-1 b Markenartikel (DE-588)4037584-5 s Geschichte 1837-2003 z DE-604 http://www.loc.gov/catdir/toc/ecip048/2003019396.html Table of contents |
| spellingShingle | Dyer, Davis Rising tide lessons from 165 years of brand building at Procter & Gamble Getting started, 1837-1890: Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En río revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. Procter & Gamble Company aProcter & Gamble Company xHistory Procter & Gamble Company (DE-588)274340-1 gnd Administração da produção - Estados unidos larpcal Marcas comerciais - Estados unidos larpcal Merken gtt Procter & Gamble Company gtt Sabões - Estados unidos larpcal aBrand name products zUnited States vCase studies aProduct management zUnited States vCase studies aSoap trade zUnited States xHistory Markenartikel (DE-588)4037584-5 gnd |
| subject_GND | (DE-588)274340-1 (DE-588)4037584-5 |
| title | Rising tide lessons from 165 years of brand building at Procter & Gamble |
| title_auth | Rising tide lessons from 165 years of brand building at Procter & Gamble |
| title_exact_search | Rising tide lessons from 165 years of brand building at Procter & Gamble |
| title_full | Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario |
| title_fullStr | Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario |
| title_full_unstemmed | Rising tide lessons from 165 years of brand building at Procter & Gamble Davis Dyer, Frederick Dalzell, Rowena Olegario |
| title_short | Rising tide |
| title_sort | rising tide lessons from 165 years of brand building at procter gamble |
| title_sub | lessons from 165 years of brand building at Procter & Gamble |
| topic | Procter & Gamble Company aProcter & Gamble Company xHistory Procter & Gamble Company (DE-588)274340-1 gnd Administração da produção - Estados unidos larpcal Marcas comerciais - Estados unidos larpcal Merken gtt Procter & Gamble Company gtt Sabões - Estados unidos larpcal aBrand name products zUnited States vCase studies aProduct management zUnited States vCase studies aSoap trade zUnited States xHistory Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Procter & Gamble Company aProcter & Gamble Company xHistory Administração da produção - Estados unidos Marcas comerciais - Estados unidos Merken Sabões - Estados unidos aBrand name products zUnited States vCase studies aProduct management zUnited States vCase studies aSoap trade zUnited States xHistory Markenartikel |
| url | http://www.loc.gov/catdir/toc/ecip048/2003019396.html |
| work_keys_str_mv | AT dyerdavis risingtidelessonsfrom165yearsofbrandbuildingatproctergamble |