APA-Zitierstil (7. Ausg.)

Palmer, A. (2005). Principles of services marketing (4. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 4. ed. London [u.a.]: McGraw-Hill, 2005.

MLA-Zitierstil (9. Ausg.)

Palmer, Adrian. Principles of Services Marketing. 4. ed. McGraw-Hill, 2005.