Essentials of entrepreneurship and small business management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2005
|
| Ausgabe: | 4. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 578 S. |
| ISBN: | 0131918567 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804132871091257344 |
|---|---|
| adam_text | i Section i The Challenge of Entrepreneurship 1
Chapter 1 The Foundations of Entrepreneurship 1
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality 34
i Section h Building the Business Plan:
: Beginning Considerations 67 i
Chapter 3 Strategic Management and the Entrepreneur 67 j
Chapter 4 Forms of Business Ownership and Franchising 99
Chapter 5 Buying an Existing Business 139
I Section hi Building the Business Plan:
¦ Marketing Considerations 175
Chapter 6 Building a Powerful Marketing Plan 173
Chapter 7 E Commerce and the Entrepreneur 212
Chapter 8 Integrated Marketing Communications and Pricing Strategies 247
I Section iv Building the Business Plan:
: Financial Considerations 293 ;
Chapter 9 Managing Cash Flow 293
Chapter 10 Creating a Successful Financial Plan 323
Chapter 11 Crafting a Winning Business Plan 358
I Section v Putting the Plan to Work: ]
: Building a Competitive Edge 381
Chapter 12 Sources of Financing: Debt and Equity 381 j
Chapter 13 Choosing the Right Location and Layout 425 I
Chapter 14 Global Aspects of Entrepreneurship 463
Chapter 15 Leading the Growing Company and Planning
for Management Succession 486
i vi
Preface xi
j Section i The Challenge of Entrepreneurship 1
Chapter 1 The Foundations of Entrepreneurship 1
The World of the Entrepreneur 2
What Is an Entrepreneur? 3
The Benefits of Entrepreneurship 6
The Potential Drawbacks of Entrepreneurship 7
Behind the Boom: What s Feeding the Entrepreneurial Fire? 11
The Cultural Diversity of Entrepreneurship 14
The Power of Small Business 21
The 10 Deadly Mistakes of Entrepreneurship 22
Putting Failure into Perspective 29
How to Avoid the Pitfalls 28
Chapter Summary 30
Discussion Questions 31
Beyond the Classroom ... 33
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality 34
Creativity, Innovation, and Entrepreneurship 35
Creativity—A Necessity for Survival 37
Creative Thinking 39
Barriers to Creativity 42
How to Enhance Creativity 45
The Creative Process 50
Techniques for Improving the Creative Process 54
Protecting Your Ideas 58
Chapter Summary 62
Discussion Questions 63
! Beyond the Classroom ... 65
Section ii Building the Business Plan:
: Beginning Considerations 67
Chapter 3 Strategic Management and the Entrepreneur 67
Building a Competitive Advantage 69
The Strategic Management Process 71
Conclusion 93
Chapter Summary 93
Discussion Questions 94
Beyond the Classroom ... 96
Chapter 4 Forms of Business Ownership and Franchising 99
The Sole Proprietorship 100
The Partnership 103
Corporations 108
Other Forms of Ownership 111
Franchising 116
Types of Franchising 118
The Benefits of Buying a Franchise 118
The Drawbacks of Buying a Franchise 122
Franchising and the Law 124 f
The Right Way to Buy a Franchise 126
Trends Shaping Franchising 130
Conclusion 134
Chapter Summary 134
Discussion Questions 135
Beyond the Classroom ... 136 ;
Appendix A 137 i
Chapter 5 Buying an Existing Business 139
Buying an Existing Business 140
The Steps in Acquiring a Business 144
Evaluating an Existing Business—The Due Diligence Process 147
Methods for Determining the Value of a Business 156
Understanding the Seller s Side 164
Negotiating the Deal 167
Chapter Summary 169 I
Discussion Questions 170 1
Beyond the Classroom... 171 !
•Section hi Building the Business Plan: }
: Marketing Considerations 173 ]
Chapter 6 Building a Powerful Marketing Plan 173
Building a Guerrilla Marketing Plan 174
Pinpointing the Target Market 175
Determining Customer Needs and Wants Through Market Research 177
Plotting a Guerrilla Marketing Strategy: How to Build a Competitive
Edge 182
Marketing on the World Wide Web 201
The Marketing Mix 204
Chapter Summary 207
Discussion Questions 208
Beyond the Classroom ... 211
Chapter 7 E Commerce and the Entrepreneur 212
Benefits of Selling on the Web 214
Factors to Consider Before Launching into E Commerce 216
12 Myths of E Commerce 218
Approaches to E Commerce 225
Strategies for E Success 227
Designing a Killer Web Site 233
Tracking Web Results 239
Ensuring Web Privacy and Security 241
Chapter Summary 244
Discussion Questions 246
Beyond the Classroom ... 246
Chapter 8 Integrated Marketing Communications and Pricing Strategies 247
The Basics of a Marketing Communications Plan 248
The Operational Elements of a Marketing Communications Plan 250
Selecting Advertising Media 256
Preparing an Advertising Budget 271
Advertise Big on a Small Budget 274
L VHI Contents
Pricing: A Creative Blend of Art and Science 276
Pricing Strategies and Tactics 279
Pricing Strategies and Methods for Retailers 282
Pricing Concepts for Manufacturers 284
Pricing Strategies and Methods for Service Firms 287
The Impact of Credit on Pricing 288
Chapter Summary 290
Discussion Questions 291
Beyond the Classroom ... 292
I Section rv Building the Business Plan:
: Financial Considerations 295
Chapter 9 Managing Cash Flow 293
Cash Management 294
Cash and Profits Are Not the Same 297
The Cash Budget 298
Preparing a Cash Budget 298
The Big Three of Cash Management 307
Avoiding the Cash Crunch 315
Conclusion 320
Chapter Summary 320
Discussion Questions 321
Beyond the Classroom ... 322
Chapter 10 Creating a Successful Financial Plan 323
Basic Financial Statements 324
Creating Projected Financial Statements 327
Ratio Analysis 333
Interpreting Business Ratios 344
Break Even Analysis 350
Chapter Summary 356
Discussion Questions 356
Beyond the Classroom... 357
Chapter 11 Crafting a Winning Business Plan 358
Why Develop a Business Plan? 359
The Elements of a Business Plan 361
Making the Business Plan Presentation 371
What Lenders and Investors Look for in a Business Plan 372
Conclusion 375
Business Plan Format 375
Chapter Summary 378
Discussion Questions 379
Beyond the Classroom ... 380
i Section v Putting the Business Plan to Work:
: Building a Competitive Edge 381
Chapter 12 Sources of Financing: Debt and Equity 381
Planning for Capital Needs 383
Equity Capital Versus Debt Capital 384
Sources of Equity Financing 385
The Nature of Debt Financing 403
Contents _
I
Federally Sponsored Programs 412
Small Business Administration (SBA) 415
State and Local Loan Development Programs 419
Internal Methods of Financing 419
Chapter Summary 421
Discussion Questions 423
Beyond the Classroom ... 424
Chapter 13 Choosing the Right Location and Layout 425
Location: A Source of Competitive Advantage 426
Location Criteria for Retail and Service Businesses 435
Location Options for Retail and Service Businesses 439
The Location Decision for Manufacturers 442 ¦
Layout and Design Considerations 445 ;
Layout: Maximizing Revenues, Increasing Efficiency, ;
and Reducing Costs 450 I
Build, Buy, or Lease? 459
Chapter Summary 460
Discussion Questions 461
Beyond the Classroom... 462
Chapter 14 Global Aspects of Entrepreneurship 463
Why Go Global? 464
Strategies for Going Global 466
Exporting 472
Barriers to International Trade 478
International Trade Agreements 481
Conclusion 483
Chapter Summary 484
Discussion Questions 485
Beyond the Classroom ... 485
Chapter 15 Leading the Growing Company and Planning for Management
Succession 486
Leadership in the New Economy 487
Hiring the Right Employees 490
Building the Right Organizational Culture and Structure 496
The Challenge of Motivating Workers 506
Management Succession: Passing the Torch of Leadership 520
Chapter Summary 525
Discussion Questions 526
Beyond the Classroom ... 527
Appendix 529
End Notes 549
Index 563
___i i5—... Contents
|
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| spelling | Zimmerer, Thomas W. Verfasser (DE-588)170004961 aut Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough 4. ed., internat. ed. Upper Saddle River, NJ Pearson/Prentice Hall 2005 XIV, 578 S. txt rdacontent n rdamedia nc rdacarrier Entrepreneuriat Nouvelles entreprises Petites et moyennes entreprises - Gestion New business enterprises Management Small business Management Management (DE-588)4037278-9 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content USA (DE-588)4078704-7 g Klein- und Mittelbetrieb (DE-588)4031031-0 s Unternehmensgründung (DE-588)4078599-3 s Management (DE-588)4037278-9 s DE-604 Geschäftsplan (DE-588)4156961-1 s 2\p DE-604 Scarborough, Norman M. Verfasser (DE-588)170004945 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zimmerer, Thomas W. Scarborough, Norman M. Essentials of entrepreneurship and small business management Entrepreneuriat Nouvelles entreprises Petites et moyennes entreprises - Gestion New business enterprises Management Small business Management Management (DE-588)4037278-9 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
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| title | Essentials of entrepreneurship and small business management |
| title_auth | Essentials of entrepreneurship and small business management |
| title_exact_search | Essentials of entrepreneurship and small business management |
| title_full | Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough |
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| title_full_unstemmed | Essentials of entrepreneurship and small business management Thomas W. Zimmerer ; Norman M. Scarborough |
| title_short | Essentials of entrepreneurship and small business management |
| title_sort | essentials of entrepreneurship and small business management |
| topic | Entrepreneuriat Nouvelles entreprises Petites et moyennes entreprises - Gestion New business enterprises Management Small business Management Management (DE-588)4037278-9 gnd Geschäftsplan (DE-588)4156961-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd |
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