Marktorientierte Innovation: geniale Produktideen für mehr Wachstum
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German English |
| Published: |
Frankfurt [u.a.]
Campus-Verl.
2004
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 298 S. graph. Darst. |
| ISBN: | 359337563X |
Staff View
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Record in the Search Index
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|---|---|
| DE-BY-FWS_call_number | 1000/QP 210 C554 M3 |
| DE-BY-FWS_katkey | 237734 |
| DE-BY-FWS_media_number | 083101303098 |
| _version_ | 1824553503395151873 |
| adam_text | Inhalt
1 Das Diktat des Wachstums 7
2 Kampf oder Flucht die richtige Wettbewerbsstrategie 35
3 Geniale Produktideen 85
4 Neue Kunden in neuen Märkten 112
5 Unternehmensarchitekturals Erfolgsfaktor 134
6 Die Falle der Massenmärkte 158
7 Die Organisation neuer Geschäftsfelder 184
8 Der Prozess der Strategieentwicklung 213
9 Der behutsame Umgang mit Wachstumskapital 234
10 Die Rolle des Managements 265
Der Stab wird weitergereicht 283
Danksagung 291
Fazit für den deutschsprachigen Markt 295
Register 297
|
| any_adam_object | 1 |
| author | Christensen, Clayton M. 1952-2020 Raynor, Michael E. 1967- |
| author_GND | (DE-588)171890795 (DE-588)1163565334 |
| author_facet | Christensen, Clayton M. 1952-2020 Raynor, Michael E. 1967- |
| author_role | aut aut |
| author_sort | Christensen, Clayton M. 1952-2020 |
| author_variant | c m c cm cmc m e r me mer |
| building | Verbundindex |
| bvnumber | BV019405321 |
| classification_rvk | QP 210 QP 624 |
| classification_tum | WIR 837f WIR 835f |
| ctrlnum | (OCoLC)76506534 (DE-599)BVBBV019405321 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-02-20T06:36:54Z |
| institution | BVB |
| isbn | 359337563X |
| language | German English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012867450 |
| oclc_num | 76506534 |
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| physical | 298 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Campus-Verl. |
| record_format | marc |
| spellingShingle | Christensen, Clayton M. 1952-2020 Raynor, Michael E. 1967- Marktorientierte Innovation geniale Produktideen für mehr Wachstum Unternehmenswachstum (DE-588)4078620-1 gnd Produktinnovation (DE-588)4047346-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4078620-1 (DE-588)4047346-6 (DE-588)4161817-8 |
| title | Marktorientierte Innovation geniale Produktideen für mehr Wachstum |
| title_alt | The Innovator's solution |
| title_auth | Marktorientierte Innovation geniale Produktideen für mehr Wachstum |
| title_exact_search | Marktorientierte Innovation geniale Produktideen für mehr Wachstum |
| title_full | Marktorientierte Innovation geniale Produktideen für mehr Wachstum Clayton M. Christensen ; Michael E. Raynor |
| title_fullStr | Marktorientierte Innovation geniale Produktideen für mehr Wachstum Clayton M. Christensen ; Michael E. Raynor |
| title_full_unstemmed | Marktorientierte Innovation geniale Produktideen für mehr Wachstum Clayton M. Christensen ; Michael E. Raynor |
| title_short | Marktorientierte Innovation |
| title_sort | marktorientierte innovation geniale produktideen fur mehr wachstum |
| title_sub | geniale Produktideen für mehr Wachstum |
| topic | Unternehmenswachstum (DE-588)4078620-1 gnd Produktinnovation (DE-588)4047346-6 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Unternehmenswachstum Produktinnovation Innovationsmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012867450&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 210 C554 M3 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |