APA-Zitierstil (7. Ausg.)

Prahalad, C. K. (2004). The fortune at the bottom of the pyramid. Wharton School Publ.

Chicago-Zitierstil (17. Ausg.)

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. Upper Saddle River, NJ: Wharton School Publ, 2004.

MLA-Zitierstil (9. Ausg.)

Prahalad, Coimbatore K. The Fortune at the Bottom of the Pyramid. Wharton School Publ, 2004.