Total integrated marketing: breaking the bounds of the function
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Free Press
2003
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XII, 356 S. |
| ISBN: | 0684848678 |
Staff View
MARC
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| 245 | 1 | 0 | |a Total integrated marketing |b breaking the bounds of the function |c James Mac Hulbert ; Noel Capon ; Nigel F. Piercy |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Preface ix
Acknowledgments xi
1 Why Total Integrated Marketing? 1
2 Wow! What Was That? Marketing in Today s
Environment Is at the Speed of Light 13
3 The Strategic Marketing Process: The Foundation
for Total Integrated Marketing 35
4 Marketing Stewardship: The View from the Top 55
5 Market Strategy: The Force for Integration 81
6 Marketing and Finance/Accounting: Building
Alliances around the Real Value Drivers Ill
7 Marketing and Operations: Delivering
The Goods 135
8 Marketing and Sales: Synergizing Strategy
and Sales 169
9 Marketing and R D: Inspiring and Initiating
Innovation Imperatives 195
10 Marketing and Customer Service: Concentrating on
the Crunch When the Customer Meets the Company .... 223
VU
11 Marketing and Human Resources: Partnerships
around People 249
12 Making Total Integrated Marketing the Way of
Life in Your Company 277
Notes 311
Permissions 331
Index 339
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:59:21Z |
| institution | BVB |
| isbn | 0684848678 |
| language | English |
| lccn | 2002045586 |
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| physical | XII, 356 S. |
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| publisher | Free Press |
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| spelling | Hulbert, James M. Verfasser aut Total integrated marketing breaking the bounds of the function James Mac Hulbert ; Noel Capon ; Nigel F. Piercy New York [u.a.] Free Press 2003 XII, 356 S. txt rdacontent n rdamedia nc rdacarrier Includes index. Marketing gtt Strategisch management gtt Marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Schnittstellenmanagement (DE-588)4211564-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Schnittstellenmanagement (DE-588)4211564-4 s Integriertes Management (DE-588)4346301-0 s DE-188 Capon, Noel Sonstige oth Piercy, Nigel Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859205&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hulbert, James M. Total integrated marketing breaking the bounds of the function Marketing gtt Strategisch management gtt Marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd Schnittstellenmanagement (DE-588)4211564-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4346301-0 (DE-588)4211564-4 (DE-588)4037589-4 |
| title | Total integrated marketing breaking the bounds of the function |
| title_auth | Total integrated marketing breaking the bounds of the function |
| title_exact_search | Total integrated marketing breaking the bounds of the function |
| title_full | Total integrated marketing breaking the bounds of the function James Mac Hulbert ; Noel Capon ; Nigel F. Piercy |
| title_fullStr | Total integrated marketing breaking the bounds of the function James Mac Hulbert ; Noel Capon ; Nigel F. Piercy |
| title_full_unstemmed | Total integrated marketing breaking the bounds of the function James Mac Hulbert ; Noel Capon ; Nigel F. Piercy |
| title_short | Total integrated marketing |
| title_sort | total integrated marketing breaking the bounds of the function |
| title_sub | breaking the bounds of the function |
| topic | Marketing gtt Strategisch management gtt Marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd Schnittstellenmanagement (DE-588)4211564-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisch management Marketing Management Marketingmanagement Integriertes Management Schnittstellenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012859205&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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