Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Berlin [u. a.]
Springer
2005
|
| Subjects: | |
| Physical Description: | XVI, 326 S. Ill., graph. Darst. |
| ISBN: | 3540218696 |
Staff View
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| illustrated | Illustrated |
| indexdate | 2025-04-10T12:01:22Z |
| institution | BVB |
| isbn | 3540218696 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012817537 |
| oclc_num | 60846036 |
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| physical | XVI, 326 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Springer |
| record_format | marc |
| spelling | Schröder, Hendrik 1959- Verfasser (DE-588)124177816 aut Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels Hendrik Schröder Berlin [u. a.] Springer 2005 XVI, 326 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 s Vertriebsorganisation (DE-588)4078869-6 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketing-Mix (DE-588)4168908-2 s DE-188 |
| spellingShingle | Schröder, Hendrik 1959- Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4725388-5 (DE-588)4013974-8 (DE-588)4168908-2 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4078869-6 |
| title | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels |
| title_auth | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels |
| title_exact_search | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels |
| title_full | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels Hendrik Schröder |
| title_fullStr | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels Hendrik Schröder |
| title_full_unstemmed | Multichannel-Retailing Marketing in Mehrkanalsystemen des Einzelhandels Hendrik Schröder |
| title_short | Multichannel-Retailing |
| title_sort | multichannel retailing marketing in mehrkanalsystemen des einzelhandels |
| title_sub | Marketing in Mehrkanalsystemen des Einzelhandels |
| topic | Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marketing-Mix (DE-588)4168908-2 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Mehrgleisiger Vertrieb Einzelhandelsbetrieb Marketing-Mix Strategisches Management Marketingmanagement Marketingstrategie Vertriebsorganisation |
| work_keys_str_mv | AT schroderhendrik multichannelretailingmarketinginmehrkanalsystemendeseinzelhandels |