Consumer behavior:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Houghton Mifflin
2004
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references (p. 555-656) and indexes |
| Physical Description: | XXI, 697 S. Ill., graph. Darst. |
| ISBN: | 0618264825 |
Staff View
MARC
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| 100 | 1 | |a Hoyer, Wayne D. |e Verfasser |0 (DE-588)137908571 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Wayne D. Hoyer, Debbie J. MacInnis |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Houghton Mifflin |c 2004 | |
| 300 | |a XXI, 697 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 555-656) and indexes | ||
| 650 | 7 | |a Comportement du consommateur |2 rasuqam | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Consumer behavior | |
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Record in the Search Index
| _version_ | 1804132782235975680 |
|---|---|
| adam_text | BRIEF CONTENTS
Part One An Introduction to Consumer Behavior .. 1
1 Understanding Consumer Behavior 2
2 Developing and Using Information about
Consumer Behavior 24
Part Two The Psychological Core 53
3 Motivation, Ability, and Opportunity 54
4 Exposure, Attention, and Perception 78
5 Knowledge and Understanding 101
6 Attitudes Based on High Consumer Effort 129
7 Attitudes Based on Low Consumer Effort 153
8 Memory and Retrieval 172
Part Three The Process of Making Decisions 197
9 Problem Recognition and Information Search 198
10 Judgment and Decision Making Based on High
Consumer Effort 222
11 Judgment and Decision Making Based on Low
Consumer Effort 248
12 Post Decision Processes 272
Part Four The Consumer s Culture 301
13 Regional, Ethnic, and Religious Influences on
Consumer Behavior 302
14 Social Class Influences on Consumer Behavior 330
15 Age, Gender, and Household Influences on
Consumer Behavior 356
16 Social Influences on Consumer Behavior 387
17 Psychographics: Values, Personality, and Lifestyles 416
Part Five Consumer Behavior Outcomes 449
18 Symbolic Consumer Behavior 450
19 Adoption of, Resistance to, and Diffusion of Innovations 478
Part Six Consumer Welfare 505
20 Consumerism and Public Policy Issues 506
21 The Dark Side of Consumer Behavior and Marketing 530
iv
CON
About the Authors iii
Brief Contents iv
Preface xv
PART ONE
An Introduction to
Consumer Behavior
B UNDERSTANDING
CONSUMER BEHAVIOR
Introduction: Who Wants to Dive
with Dolphins? 2
Defining Consumer Behavior 3
Consumer Behavior Involves Products, Services,
Activities, and Ideas 3
Consumer Behavior Involves More Than Buying 4
Consumer Behavior Is a Dynamic Process 5
Consumer Behavior Can Involve Many People 5
Consumer Behavior Involves Many Decisions 6
What Affects Consumer Behavior? 12
The Psychological Core: Internal Consumer
Processes 15
The Process of Making Decisions 16
The Consumer s Culture: External Processes 17
Consumer Behavior Outcomes 18
Who Benefits from the Study of Consumer
Behavior? 19
Marketing Managers 19
Ethicists and Advocacy Groups 20
Public Policy Makers and Regulators 20
Consumers 21
Summary 22
Questions for Review and Discussion 22
Exercises 22
H DEVELOPING AND
USING INFORMATION
ABOUT CONSUMER
BEHAVIOR
Introduction: Marketing Research Drives
Marketing Decisions 24
TENTS
Consumer Behavior Research Methods 26
Surveys 26
Focus Groups 26
Interviews 27
Storytelling 28
Use of Photography and Pictures 28
Diaries 30
Experiments 30
Field Experiments 31
Conjoint Analysis 31
Observations 31
Purchase Panels 32
Database Marketing 32
Types of Consumer Researchers 33
In house Marketing Research Departments 34
External Marketing Research Firms 34
Advertising Agencies 35
Syndicated Data Services 35
Retailers 35
Research Foundations/Trade Groups 35
Government 36
Consumer Organizations 36
Academics and Academic Research Centers 36
Primary versus Secondary Data 37
Marketing Implications of Consumer
Behavior 38
Developing a Customer Oriented Strategy 38
Selecting the Target Market 40
Positioning 40
Developing Products or Services 42
Making Promotion (Marketing Communications)
Decisions 44
Making Pricing Decisions 46
Making Distribution Decisions 47
Ethical Issues in Consumer Research 48
The Positive Aspects of Consumer Research 48
The Negative Aspects of Consumer Research 48
Summary 50
Questions for Review and Discussion 50
Exercises 50
Vi • CONTENTS
PART TWO
The Psychological Core
H MOTIVATION, ABILITY.
AND OPPORTUNITY
Introduction: Targeting Women for
Financial Services 54
Consumer Motivation and Its Effects 55
Goal Relevant Behavior 55
High Effort Information Processing and Decision
Making 57
Felt Involvement 57
Objects of Involvement 58
What Affects Motivation? 59
Personal Relevance 59
• MARKETING IMPLICATIONS 60
Values, Goals, and Needs 60
• MARKETING IMPLICATIONS 66
Perceived Risk 68
• MARKETING IMPLICATIONS 71
Inconsistency with Attitudes 71
Consumer Ability: Resources to Act 71
Product Knowledge and Experience 72
Cognitive Style 73
Intelligence, Education, and Age 73
Money 73
• MARKETING IMPLICATIONS 73
Consumer Opportunity 74
Time 74
Distraction 74
Amount of Information 75
Complexity of Information 75
Repetition of Information 75
Control of Information 76
• MARKETING IMPLICATIONS 76
Summary 77
Questions for Review and Discussion 77
Exercises 77
B EXPOSURE, ATTENTION.
AND PERCEPTION
Introduction: Putting Products in
the Spotlight 78
Exposure 79
• MARKETING IMPLICATIONS 79
Factors Influencing Exposure 80
• MARKETING IMPLICATIONS 81
Selective Exposure 82
Measuring Exposure 83
Attention 83
Characteristics of Attention 84
Focal and Nonfocal Attention 84
• MARKETING IMPLICATIONS 86
Customer Segments Defined by Attention 91
Habituation 91
• MARKETING IMPLICATIONS 91
Perception 91
Perceiving through Vision 91
• MARKETING IMPLICATIONS 92
Perceiving through Hearing 93
• MARKETING IMPLICATIONS 93
Perceiving through Taste 93
• MARKETING IMPLICATIONS 93
Perceiving through Smell 94
• MARKETING IMPLICATIONS 94
Perceiving through Touch 95
When Do We Perceive Stimuli? 95
• MARKETING IMPLICATIONS 96
• MARKETING IMPLICATIONS 96
• MARKETING IMPLICATIONS 97
How Do Consumers Perceive a Stimulus? 98
Summary 99
Questions for Review and Discussion 100
Exercises 100
H KNOWLEDGE AND
UNDERSTANDING
Introduction: An Old Brand
Targets New Customers 101
Overview of Knowledge and
Understanding 102
Knowledge Content 103
Schemas and Associations 104
Types of Schemas 104
Images 104
• MARKETING IMPLICATIONS 106
Scripts 108
• MARKETING IMPLICATIONS 108
Knowledge Structure 108
Categories and Their Structure 108
• MARKETING IMPLICATIONS 110
• MARKETING IMPLICATIONS 111
Goal Derived Categories 112
• MARKETING IMPLICATIONS 113
Why Consumers Differ in Their Knowledge 113
Using Knowledge to Understand 114
Categorization 115
• MARKETING IMPLICATIONS 115
Comprehension 116
Subjective Comprehension 118
• MARKETING IMPLICATIONS 119
Consumer Inferences 119
Ethical Issues 126
Summary 126
Questions for Review and Discussion 127
Exercises 127
H ATTITUDES BASED
ON HIGH CONSUMER
EFFORT
Introduction: Changing Attitudes Toward the
Military 129
What Are Attitudes? 130
The Importance of Attitudes 130
The Characteristics of Attitudes 130
Forming and Changing Attitudes 130
The Foundation of Attitudes 131
The Role of Effort in Attitude Formation and
Change 131
The Cognitive Foundations of Attitudes 133
The Cognitive Response Model 133
• MARKETING IMPLICATIONS 134
Expectancy Value Models 134
BOX Components of the TORA Model 136
• MARKETING IMPLICATIONS 138
How Cognitively Based Attitudes Are
Influenced 139
Communication Source 139
CONTENTS • vii
• MARKETING IMPLICATIONS 140
• MARKETING IMPLICATIONS 141
The Message 141
• MARKETING IMPLICATIONS 142
• MARKETING IMPLICATIONS 142
• MARKETING IMPLICATIONS 143
The Affective (Emotional) Foundations of
Attitudes 143
• MARKETING IMPLICATIONS 145
How Affectively Based Attitudes Are
Influenced 146
The Source 146
• MARKETING IMPLICATIONS 146
The Message 146
• MARKETING IMPLICATIONS 147
• MARKETING IMPLICATIONS 148
Attitude toward the Ad 148
When Do Attitudes Predict Behavior? 149
Summary 150
Questions for Review and Discussion 151
Exercises 151
H ATTITUDES BASED
ON LOW CONSUMER
EFFORT
Introduction: Squawking about a Brand Raises
Awareness 153
High Effort versus Low Effort Routes to
Persuasion 155
Cognitive Bases of Attitudes When Consumer
Effort Is Low 155
How Cognitive Attitudes Are Influenced 156
Communication Source 156
The Message 156
• MARKETING IMPLICATIONS 157
Message Context and Repetition 158
Affective Bases of Attitudes When Consumer
Effort Is Low 159
The Mere Exposure Effect 159
• MARKETING IMPLICATIONS 159
Classical Conditioning 160
Viii • CONTENTS
• MARKETING IMPLICATIONS 160
Attitude toward the Ad 161
• MARKETING IMPLICATIONS 162
Mood 162
• MARKETING IMPLICATIONS 163
How Affective Attitudes Are Influenced 164
Communication Source 164
The Message 165
• MARKETING IMPLICATIONS 168
• MARKETING IMPLICATIONS 169
Summary 171
Questions for Review and Discussion 171
Exercises 171
H MEMORY AND
RETRIEVAL
Introduction: Nostalgia Marketing
Jogs the Memory 172
What Is Memory? 173
Knowledge, Attitudes, and Memory 173
Memory, Retrieval, and Decision Making 173
What Are the Types of Memory? 175
Sensory Memory 175
Short Term Memory 176
• MARKETING IMPLICATIONS 176
Long Term Memory 177
• MARKETING IMPLICATIONS 178
How Memory Is Enhanced 179
Chunking 179
Rehearsal 180
Recirculation 180
Elaboration 181
Organization of Long Term Memory 182
What Is Retrieval? 183
The Semantic Network 183
Retrieval Failures 184
Retrieval Errors 185
What Are the Types of Retrieval? 186
Explicit Memory 186
Implicit Memory 186
• MARKETING IMPLICATIONS 186
How Retrieval Is Enhanced 187
Characteristics of the Stimulus 188
What the Stimulus Is Linked To 190
• MARKETING IMPLICATIONS 191
How a Stimulus Is Processed in Short Term
Memory 192
Consumer Characteristics Affecting Retrieval 193
Summary 193
Questions for Review and Discussion 194
Exercises 194
PART THREE
The Process of Making
Decisions
H PROBLEM
RECOGNITION AND
INFORMATION SEARCH
Introduction: Finding Wheels on the
Web 198
Problem Recognition 199
The Ideal State: Where We Want to Be 199
The Actual State: Where We Are Now 201
• MARKETING IMPLICATIONS 202
Internal Search: Searching for Information
from Memory 202
How Much Do We Engage in Internal Search? 203
What Kind of Information Is Retrieved from Internal
Search? 203
• MARKETING IMPLICATIONS 207
Is Internal Search Always Accurate? 208
• MARKETING IMPLICATIONS 208
• MARKETING IMPLICATIONS 208
External Search: Searching for Information
from the Environment 209
Where Can We Search for Information? 209
• MARKETING IMPLICATIONS 212
How Much Do We Engage in External Search? 212
• MARKETING IMPLICATIONS 216
What Kind of Information Is Acquired in External
Search? 217
Is External Search Always Accurate? 218
• MARKETING IMPLICATIONS 218
How Do We Engage in External Search? 218
Summary 220
Questions for Review and Discussion 220
Exercises 220
H JUDGMENT AND
DECISION MAKING
BASED ON HIGH
CONSUMER EFFORT
Introduction: Wheels and Deals in
Thailand 222
High Effort judgment Processes 223
Judgments of Likelihood and
Goodness/Badness 223
• MARKETING IMPLICATIONS 226
Conjunctive Probability Assessment 227
High Effort Decision Making Processes 228
High Effort Thought Based Decisions 229
Types of Decision Processes 229
Compensatory Brand Processing Models 229
• MARKETING IMPLICATIONS 230
Compensatory Attribute Processing Models 231
• MARKETING IMPLICATIONS 231
Noncompensatory Brand Processing Models 231
• MARKETING IMPLICATIONS 232
Noncompensatory Attribute Processing
Models 232
• MARKETING IMPLICATIONS 232
Multiple Models That Characterize Decision
Making 233
• MARKETING IMPLICATIONS 233
Box Illustration of Two Compensatory Models
234
High Effort Feeling Based Decisions 236
• MARKETING IMPLICATIONS 237
Decision Making When Alternatives Cannot
Be Compared 238
Does Context Affect How Decisions Are
Made? 238
How Consumer Characteristics Can Affect Decision
Making 239
CONTENTS • ix
How Task Characteristics Can Affect Decision
Making 240
• MARKETING IMPLICATIONS 241
How Decision Framing Can Affect Decision
Making 242
• MARKETING IMPLICATIONS 243
How Group Context Can Affect Decision
Making 244
• MARKETING IMPLICATIONS 245
Summary 246
Questions for Review and Discussion 246
Exercises 246
H JUDGMENT AND
DECISION MAKING
BASED ON LOW
CONSUMER EFFORT
Introduction: Are Foreign Brands Better Than
Local Brands? 248
Low Effort Judgment Processes 249
Shortcuts in Making Judgments: The Representative¬
ness Heuristic 249
• MARKETING IMPLICATIONS 249
Shortcuts in Making Judgments: The Availability
Heuristic 251
• MARKETING IMPLICATIONS 251
Low Effort Decision Making Processes 252
How Does Low Effort Decision Making Differ from
High Effort Decision Making? 252
Using Simplifying Strategies When Consumer Effort
Is Low 253
Learning Choice Tactics 254
Reinforcement 254
Punishment 255
Repeat Purchase 255
Choice Tactics Depend on the Product 256
Low Effort Thought Based Decision
Making 256
Performance as a Simplifying Strategy 256
• MARKETING IMPLICATIONS 256
Habit as a Simplifying Strategy 257
• MARKETING IMPLICATIONS 257
Brand Loyalty as a Simplifying Strategy 259
X • CONTENTS
• MARKETING IMPLICATIONS 260
Price as a Simplifying Strategy 262
• MARKETING IMPLICATIONS 262
• MARKETING IMPLICATIONS 264
Normative Influences as a Simplifying Strategy 265
• MARKETING IMPLICATIONS 265
Low Effort Feeling Based Decision
Making 265
Feelings as a Simplifying Strategy 265
• MARKETING IMPLICATIONS 267
Decision Making Based on Variety Seeking
Needs 267
• MARKETING IMPLICATIONS 269
Buying on Impulse 269
• MARKETING IMPLICATIONS 269
Summary 270
Questions for Review and Discussion 270
Exercises 271
H POST DECISION
PROCESSES
Introduction: After Consumers
Click and Buy 272
Post Decision Dissonance and Regret 273
Dissonance 273
Regret 273
• MARKETING IMPLICATIONS 275
Learning from Consumer Experience 275
A Model of Learning from Consumer
Experience 276
What Affects Learning from Experience? 277
• MARKETING IMPLICATIONS 278
How Do Consumers Make Satisfaction or
Dissatisfaction Judgments? 280
• MARKETING IMPLICATIONS 281
The Disconfirmation Paradigm 282
• MARKETING IMPLICATIONS 285
Attribution Theory 285
• MARKETING IMPLICATIONS 286
Equity Theory 287
• MARKETING IMPLICATIONS 287
Responses to Dissatisfaction 288
Complaints 288
• MARKETING IMPLICATIONS 290
Responding by Negative Word of Mouth 291
• MARKETING IMPLICATIONS 291
Is Customer Satisfaction Enough? 292
Disposition 292
The Many Ways We Can Dispose of
Something 292
Disposing of Meaningful Objects 293
• MARKETING IMPLICATIONS 295
Recycling 296
• MARKETING IMPLICATIONS 297
Summary 298
Questions for Review and Discussion 298
Exercises 298
PART FOUR
The Consumer s Culture
H REGIONAL, ETHNIC,
AND RELIGIOUS
INFLUENCES ON
CONSUMER BEHAVIOR
Introduction: Broadcasting Product
Placement 302
Regional Influences 303
Regions within the United States 303
• MARKETING IMPLICATIONS 308
Regions across the World 309
• MARKETING IMPLICATIONS 312
Ethnic Influences 312
Ethnic Groups within the United States 314
Hispanic Americans 314
• MARKETING IMPLICATIONS 317
African Americans 319
• MARKETING IMPLICATIONS 321
Asian Americans 323
• MARKETING IMPLICATIONS 324
Multicultural Marketing 325
Ethnic Groups around the World 326
Religious Influences 327
• MARKETING IMPLICATIONS 327
Summary 328
Questions for Review and Discussion 329
Exercises 329
HSffil SOCIAL CLASS
¦rPI INFLUENCES ON
mtmm consumer behavior
Introduction: Class Clash in China 330
Social Class 331
Types of Social Class Systems 331
Social Class Influences 334
How Social Class Is Determined 335
How Social Class Changes over Time 337
Upward Mobility 337
Downward Mobility 339
Social Class Fragmentation 340
How Does Social Class Affect
Consumption? 341
Conspicuous Consumption 341
Status Symbols and Judging Others 342
Compensatory Consumption 343
The Meaning of Money 344
The Consumption Patterns of Specific Social
Classes 345
The Upper Class 345
The Middle Class 347
The Working Class 349
The Homeless 349
• MARKETING IMPLICATIONS 351
Summary 355
Questions for Review and Discussion 355
Exercises 355
HAGE. GENDER,
AND HOUSEHOLD
INFLUENCES ON
CONSUMER BEHAVIOR
Introduction: Generation and Gender Gaps in
China 356
How Age Affects Consumer Behavior 357
Age Trends in the United States 357
Teens 357
CONTENTS • XI
• MARKETING IMPLICATIONS 360
Generation X 362
• MARKETING IMPLICATIONS 363
Baby Boomers 364
• MARKETING IMPLICATIONS 365
Fifty and Older 366
• MARKETING IMPLICATIONS 367
How Gender and Sexual Orientation Affect
Consumer Behavior 369
Sex Roles Have Changed 370
Gender and Sexual Orientation 371
Differences in Acquisition and Consumption
Behaviors 372
• MARKETING IMPLICATIONS 372
How the Household Influences Consumer
Behavior 374
Types of Households 374
Changing Trends in Household Structure 377
• MARKETING IMPLICATIONS 380
Roles That Household Members Play 380
The Roles of Spouses 381
The Roles of Children 383
• MARKETING IMPLICATIONS 384
Household Decision Making versus Household
Consumption Behavior 385
Summary 385
Questions for Review and Discussion 386
Exercises 386
B SOCIAL INFLUENCES
ON CONSUMER
BEHAVIOR
Introduction: Pepsi and Ford Pass the Word on
the Web 387
General Sources of Influence 389
Marketer Dominated versus Non Marketer
Dominated Influence 389
How Do These General Sources Differ? 390
• MARKETING IMPLICATIONS 391
Special Sources of Influence 392
Opinion Leaders 393
Market Mavens 394
• MARKETING IMPLICATIONS 395
Xii • CONTENTS
Reference Groups as Sources of
Influence 396
Types of Reference Groups 396
• MARKETING IMPLICATIONS 397
Characteristics of Reference Groups 398
• MARKETING IMPLICATIONS 400
Reference Groups Affect Consumer
Socialization 401
Normative Influence 402
How Normative Influence Can Affect Consumer
Behavior 403
Factors Affecting Normative Influence
Strength 404
• MARKETING IMPLICATIONS 406
Informational Influence 408
How Informational Influence Can Affect Consumer
Behavior 408
Factors Affecting Informational Influence
Strength 408
• MARKETING IMPLICATIONS 409
Descriptive Dimensions of Information 409
Valence: Is Information Positive or Negative? 410
Modality: Does Information Come from Verbal or
Nonverbal Channels? 410
The Pervasive and Persuasive Influence of Word of
Mouth 410
• MARKETING IMPLICATIONS 412
Summary 414
Questions for Review and Discussion 415
Exercises 415
HPSYCHOGRAPHICS:
VALUES, PERSONALITY,
AND LIFESTYLES
Introduction: Something for Everyone 416
Values 417
How Values Can Be Described 419
The Values That Characterize Western Culture 419
Why Values Change 424
Influences on Values 425
• MARKETING IMPLICATIONS 427
How Values Can Be Measured 428
Personality 432
Research Approaches to Personality 433
Determining Whether Personality Characteristics
Affect Consumer Behavior 435
• MARKETING IMPLICATIONS 438
Lifestyles 439
• MARKETING IMPLICATIONS 440
Psychographics: Combining Values,
Personality, and Lifestyles 442
Values and Lifestyle Survey 442
• MARKETING IMPLICATIONS 445
Other Applied Psychographic Research 445
Summary 446
Questions for Review and Discussion 447
Exercises 447
PART FIVE
Consumer Behavior
Outcomes
E SYMBOLIC CONSUMER
BEHAVIOR
Introduction: The Symbolism of
Harley Davidson 450
Sources and Functions of Symbolic
Meaning 451
Meaning Derived from Culture 451
Meaning Derived from the Consumer 454
The Emblematic Function 454
• MARKETING IMPLICATIONS 457
The Role Acquisition Function 457
• MARKETING IMPLICATIONS 460
The Connectedness Function 461
The Expressiveness Function 462
• MARKETING IMPLICATIONS 462
Multiple Functions 462
Symbols and Self Concept 463
• MARKETING IMPLICATIONS 465
Special Possessions 464
Types of Special Possessions 464
The Characteristics That Describe Special
Possessions 466
Why Some Products Are Special 466
Consumer Characteristics Affect What Is
Special 468
Rituals Used with Special Possessions 468
Disposing of Special Possessions 469
Sacred Meaning 470
Sacred People, Objects, and Places 470
The Characteristics That Describe Sacred
Entities 470
How Sacred Objects Are Profaned 471
• MARKETING IMPLICATIONS 471
The Transfer of Symbolic Meaning through
Gift Giving 471
The Timing of Gifts 472
Three Stages of Gift Giving 472
• MARKETING IMPLICATIONS 476
Summary 477
Questions for Review and Discussion 477
Exercises 477
H ADOPTION OF.
RESISTANCE TO.
AND DIFFUSION
OF INNOVATIONS
Introduction: Driving into the Future 478
Innovations 479
Defining an Innovation 481
Innovations Characterized by Degree of
Novelty 482
Innovations Characterized by Benefits Offered 483
Innovations Characterized by Breadth 484
Adoption of Innovations and Resistance to
Adoption 485
Resistance to Adoption 485
How Consumers Adopt Innovations 485
• MARKETING IMPLICATIONS 487
Timing of Innovation Adoption Decisions 487
• MARKETING IMPLICATIONS 489
Diffusion 491
How Offerings Diffuse through a Market 491
Factors Affecting the Shape of the Diffusion
Curve 492
How Diffusion Relates to the Product Life
Cycle 493
CONTENTS • xiji
• MARKETING IMPLICATIONS 493
Influences on Adoption, Resistance, and
Diffusion 494
Characteristics of the Innovation 494
• MARKETING IMPLICATIONS 495
Uncertainty 496
• MARKETING IMPLICATIONS 496
Consumer Learning Requirements 496
• MARKETING IMPLICATIONS 498
Social Relevance 499
• MARKETING IMPLICATIONS 499
Legitimacy and Adaptability 500
• MARKETING IMPLICATIONS 500
Characteristics of the Social System 500
• MARKETING IMPLICATIONS 50t
The Consequences of Innovations 502
Summary 503
Questions for Review and Discussion 503
Exercises 503
PART SIX
Consumer Welfare
H CONSUMERISM AND
PUBLIC POLICY ISSUES
Introduction: Battling over Better
Pizza 506
What Is Consumerism? 507
Groups Involved with Public Policy and
Consumerism 508
Government Agencies 508
Industry Self Regulation 509
Consumer Groups 510
How Marketing Practices Violate Consumer
Rights 510
Deceptive Advertising and Labeling 510
Deceptive Selling Tactics 513
Advertising to Children 515
Privacy on the Internet 517
Product Information and Safety Issues 518
Consumer Protection through Information 519
Consumer Protection through Product Safety 521
XJV • CONTENTS
Environmental Protection 524
Environmentally Conscious Behavior 524
Conservation Behavior 525
Consumerism around the World 527
Summary 528
Questions for Review and Discussion 529
Exercises 529
H THE DARK SIDE Of
CONSUMER BEHAVIOR
AND MARKETING
Introduction: Who Is Collecting Your
Personal Data—and Why? 530
Deviant Consumer Behavior 531
Compulsive Buying 531
• MARKETING IMPLICATIONS 534
Consumer Theft 535
• MARKETING IMPLICATIONS 538
Black Markets 538
Addictive and Compulsive Consumption 539
• MARKETING IMPLICATIONS 540
Underage Drinking and Smoking 541
• MARKETING IMPLICATIONS 542
Negative Effects of Marketing 545
Does Advertising Affect Self image? 545
• MARKETING IMPLICATIONS 546
Does Advertising Misrepresent Segments of
Consumers? 548
• MARKETING IMPLICATIONS 549
Do Marketing Practices Invade Consumers
Privacy? 550
• MARKETING IMPLICATIONS 551
How Can Consumers Resist Marketing
Practices? 552
Summary 553
Questions for Review and Discussion 553
Exercises 554
Endnotes 555
Name Index 657
Organization Index 659
Subject Index 667
|
| any_adam_object | 1 |
| author | Hoyer, Wayne D. |
| author_GND | (DE-588)137908571 (DE-588)134232992 |
| author_facet | Hoyer, Wayne D. |
| author_role | aut |
| author_sort | Hoyer, Wayne D. |
| author_variant | w d h wd wdh |
| building | Verbundindex |
| bvnumber | BV019351964 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)52750586 (DE-599)BVBBV019351964 |
| dewey-full | 658.8/342 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 658.8342 |
| dewey-search | 658.8/342 658.8342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV019351964 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:58:17Z |
| institution | BVB |
| isbn | 0618264825 |
| language | English |
| lccn | 2002109477 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012816007 |
| oclc_num | 52750586 |
| open_access_boolean | |
| owner | DE-703 DE-188 |
| owner_facet | DE-703 DE-188 |
| physical | XXI, 697 S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | Hoyer, Wayne D. Verfasser (DE-588)137908571 aut Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis 3. ed. Boston [u.a.] Houghton Mifflin 2004 XXI, 697 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 555-656) and indexes Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Verbraucherforschung (DE-588)4187567-9 s Verbraucherverhalten (DE-588)4062644-1 s 2\p DE-604 MacInnis, Deborah J. Sonstige (DE-588)134232992 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012816007&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hoyer, Wayne D. Consumer behavior Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4187567-9 (DE-588)4062644-1 (DE-588)4123623-3 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis |
| title_fullStr | Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis |
| title_full_unstemmed | Consumer behavior Wayne D. Hoyer, Debbie J. MacInnis |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Consumer behavior Verbraucherforschung (DE-588)4187567-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Comportement du consommateur Consumentengedrag Marketing Consumer behavior Verbraucherforschung Verbraucherverhalten Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012816007&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hoyerwayned consumerbehavior AT macinnisdeborahj consumerbehavior |