APA (7th ed.) Citation

Taylor, J. G., & Scharlin, P. J. (2004). Smart alliance: How a global corporation and environmental activists transformed a tarnished brand. Yale Univ. Press.

Chicago Style (17th ed.) Citation

Taylor, J. Gary, and Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. New Haven [u.a.]: Yale Univ. Press, 2004.

MLA (9th ed.) Citation

Taylor, J. Gary, and Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. Yale Univ. Press, 2004.