Implementing E-commerce strategies: a guide to corporate success after the dot.com bust

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerc...

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Bibliographic Details
Main Author: Epstein, Marc J. (Author)
Format: Book
Language:English
Published: Westport, Conn. Praeger 2004
Edition:1. publ.
Subjects:
Summary:"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--BOOK JACKET.
Physical Description:X, 208 S.
ISBN:027598463X

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