Consumer behavior and marketing strategy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
McGraw-Hill
2005
|
| Edition: | 7th ed., internat. ed. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Item Description: | Various multi-media instructional materials are available to supplement the text |
| Physical Description: | XXV, 578 S. Ill., graph. Darst. |
| ISBN: | 0072864877 0071111778 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV019310171 | ||
| 003 | DE-604 | ||
| 005 | 20050228 | ||
| 007 | t | ||
| 008 | 040601s2005 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0072864877 |9 0-07-286487-7 | ||
| 020 | |a 0071111778 |9 0-07-111177-8 | ||
| 035 | |a (OCoLC)53975563 | ||
| 035 | |a (DE-599)BVBBV019310171 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-703 |a DE-1049 |a DE-188 |a DE-945 | ||
| 050 | 0 | |a HF5415.3 | |
| 082 | 0 | |a 658.8/342 |2 22 | |
| 084 | |a QW 300 |0 (DE-625)142175: |2 rvk | ||
| 100 | 1 | |a Peter, Jerome Paul |e Verfasser |0 (DE-588)12139591X |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior and marketing strategy |c J. Paul Peter ; Jerry C. Olson |
| 250 | |a 7th ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill |c 2005 | |
| 300 | |a XXV, 578 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 500 | |a Various multi-media instructional materials are available to supplement the text | ||
| 650 | 7 | |a Comportement du consommateur |2 rasuqam | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Stratégie de marketing |2 rasuqam | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-188 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Olson, Jerry C. |d 1944- |e Verfasser |0 (DE-588)17049392X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012777998 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804132722633867264 |
|---|---|
| any_adam_object | |
| author | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_GND | (DE-588)12139591X (DE-588)17049392X |
| author_facet | Peter, Jerome Paul Olson, Jerry C. 1944- |
| author_role | aut aut |
| author_sort | Peter, Jerome Paul |
| author_variant | j p p jp jpp j c o jc jco |
| building | Verbundindex |
| bvnumber | BV019310171 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.3 |
| callnumber-search | HF5415.3 |
| callnumber-sort | HF 45415.3 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)53975563 (DE-599)BVBBV019310171 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7th ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02142nam a2200577zc 4500</leader><controlfield tag="001">BV019310171</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20050228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040601s2005 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0072864877</subfield><subfield code="9">0-07-286487-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071111778</subfield><subfield code="9">0-07-111177-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)53975563</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019310171</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QW 300</subfield><subfield code="0">(DE-625)142175:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Peter, Jerome Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12139591X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Consumer behavior and marketing strategy</subfield><subfield code="c">J. Paul Peter ; Jerry C. Olson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7th ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 578 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill/Irwin series in marketing</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Various multi-media instructional materials are available to supplement the text</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Comportement du consommateur</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumentengedrag</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Stratégie de marketing</subfield><subfield code="2">rasuqam</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Olson, Jerry C.</subfield><subfield code="d">1944-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)17049392X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012777998</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV019310171 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:57:20Z |
| institution | BVB |
| isbn | 0072864877 0071111778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012777998 |
| oclc_num | 53975563 |
| open_access_boolean | |
| owner | DE-703 DE-1049 DE-188 DE-945 |
| owner_facet | DE-703 DE-1049 DE-188 DE-945 |
| physical | XXV, 578 S. Ill., graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Peter, Jerome Paul Verfasser (DE-588)12139591X aut Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson 7th ed., internat. ed. Boston [u.a.] McGraw-Hill 2005 XXV, 578 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Various multi-media instructional materials are available to supplement the text Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-188 Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Olson, Jerry C. 1944- Verfasser (DE-588)17049392X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peter, Jerome Paul Olson, Jerry C. 1944- Consumer behavior and marketing strategy Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4124261-0 (DE-588)4120697-6 |
| title | Consumer behavior and marketing strategy |
| title_auth | Consumer behavior and marketing strategy |
| title_exact_search | Consumer behavior and marketing strategy |
| title_full | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_fullStr | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_full_unstemmed | Consumer behavior and marketing strategy J. Paul Peter ; Jerry C. Olson |
| title_short | Consumer behavior and marketing strategy |
| title_sort | consumer behavior and marketing strategy |
| topic | Comportement du consommateur rasuqam Consumentengedrag gtt Marketing gtt Stratégie de marketing rasuqam Consumer behavior Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Comportement du consommateur Consumentengedrag Marketing Stratégie de marketing Consumer behavior Verbraucherverhalten Strategisches Management Marketingstrategie |
| work_keys_str_mv | AT peterjeromepaul consumerbehaviorandmarketingstrategy AT olsonjerryc consumerbehaviorandmarketingstrategy |