Strategic management of technological innovation:

"Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course foc...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Schilling, Melissa A. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston [u.a.] McGraw-Hill/Irwin 2005
Schriftenreihe:McGraw-Hill international edition
Schlagworte:
Zusammenfassung:"Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field. As an instructor and active researcher in technology and innovation, Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development."--BOOK JACKET.
Beschreibung:XI, 289 S. graph. Darst.
ISBN:0071111956
0072942983