Collaborative product development and launch: an empirical investigation into retailer-supplier relationships
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| Format: | Thesis Book |
| Language: | English |
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2004
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XIII, 285 S. graph. Darst. |
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| 100 | 1 | |a Hofstetter, Jörg Stefan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Collaborative product development and launch |b an empirical investigation into retailer-supplier relationships |c Jörg Stefan Hofstetter |
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| adam_text | VII
Content
1. Introduction and Motivation 1
1.1 Field Perspective 1
1.1.1 Relevance for Practice 3
1.1.2 Research Deficits 6
1.2 Research Questions 11
1.3 Research Approach 12
1.4 Research Process 15
1.5 Thesis Structure 17
2. Framework of Collaborative Product Development and Launch 19
2.1 Interfirm Collaboration Theories 20
2.1.1 Industry Structure View 21
2.1.2 Resource Based View 22
2.1.3 Relational View 23
2.1.4 Organisational Economics / Agency Theory 24
2.1.5 Transaction Cost Theory 25
2.1.6 Transactional Value Creation 26
2.1.7 Marketing Channel Theory 26
2.1.8 Resource Dependence Theory 28
2.1.9 Relational Contracting Theory 28
2.2 New Product Development and Launch Theories 28
2.2.1 General New Product Development Processes 29
2.2.2 General New Product Launch Processes 33
2.2.3 Collaboration in R D Literature 36
2.2.3.1 Production R D Interface 37
2.2.3.2 Supplier Involvement in New Product Development 37
2.2.3.3 Marketing R D Interface 39
2.2.3.4 User Involvement in New Product Development 41
2.3 Current CPDL Practices 43
2.3.1 ECR Europe s Efficient Product Introduction Process 44
2.3.2 GNX s Collaborative Product Development Tool 46
2.3.3 Sainsbury s Private Label Development Process 48
2.3.4 Business Case: Sainsbury s and Unilever 51
2.3.4.1 Firms 51
2.3.4.2 Product 52
2.3.4.3 Project Objectives 52
2.3.4.4 Process 53
2.3.4.5 Results 55
2.3.5 Business Case: Rewe and Wella 58
2.3.5.1 Firms 58
2.3.5.2 Product 59
2.3.5.3 Project Objectives 59
2.3.5.4 Process 60
VIII
2.3.5.5 Results 62
2.3.6 Business Case: Rubbermaid 63
2.3.7 CPDL Practices in Switzerland 64
2.4 Conclusion: Process of Collaborative Product Development and Launch 67
2.4.1 CPDL Process Model 67
2.4.2 Collaboration Phase 1: Joint Idea Development and Review 70
2.4.3 Collaboration Phase 2: Joint Prototype Testing 71
2.4.4 Collaboration Phase 3: Joint Product Launch 72
2.4.5 Collaboration Phase 4: Joint Product Success Assessment 73
2.5 Conclusion: Further Factors on CPDL 74
2.6 Summary: The New CPDL Framework 75
3. Model of CPDL Implementation and Research Hypotheses 76
3.1 Supplier Performance Indicators 77
3.1.1 Economic Performance 78
3.1.1.1 Financial Performance 79
3.1.1.2 Increase in Product Launches 79
3.1.1.3 Product Management Success 80
3.1.2 Capability Development 81
3.1.3 Perceived Equity 83
3.2 Effects of CPDL Implementation on Supplier Performance 85
3.2.1 Main Effects on Economic Performance 85
3.2.1.1 New Product Development Theory 85
3.2.1.2 Transaction Cost Economics 89
3.2.1.3 Agency Theory 92
3.2.1.4 Transactional Value Creation 93
3.2.1.5 Resource Based View 94
3.2.1.6 Resource Dependency Theory 95
3.2.2 Main Effects on Capability Development 97
3.2.3 Main Effects on Perceived Equity 99
3.3 Effects of Moderators on CPDL Implementation and Supplier Performance 101
3.3.1 Effects of Product Range Development Budget 102
3.3.1.1 Main Effect on Economic Performance 102
3.3.1.2 Main Effect on Capability Development 104
3.3.1.3 Main Effect on Perceived Equity 105
3.3.1.4 Interaction Effect on Economic Performance 105
3.3.1.5 Interaction Effect on Capability Development 106
3.3.1.6 Interaction Effect on Perceived Equity 107
3.3.2 Effects of Retailer Specific Processes 107
3.3.2.1 Main Effect on Economic Performance 108
3.3.2.2 Main Effect on Capability Development 112
3.3.2.3 Main Effect on Perceived Equity 112
3.3.2.4 Interaction Effect on Economic Performance 113
3.3.2.5 Interaction Effect on Capability Development 114
3.3.2.6 Interaction Effect on Perceived Equity 115
3.4 Effects of Antecedents on CPDL Implementation 116
DC
3.4.1 Effects of Retailer Capabilities on CPDL Implementation 116
3.4.2 Effects of Trust on CPDL Implementation 117
3.4.3 Effects of Personal Interaction on Trust 120
3.4.4 Effects of Information Sharing on Trust 121
3.5 Effects between Supplier Groups 122
3.5.1 Private Label vs. Supplier Brand 122
3.5.2 Small vs. Big Suppliers 123
3.5.3 Perishable vs. Ambient Goods Suppliers 124
3.5.4 Food vs. Non Food Suppliers 125
3.6 Summary of Research Hypotheses 126
4. Research Setting 127
4.1 Company Profile: Sainsbury s 128
4.2 Data Collection Procedure, Key Informants, and Non Response Bias 130
5. Measure Development and Validation 133
5.1 Measure Development 133
5.1.1 Measure Development Procedure 133
5.1.2 Unit of Analysis 135
5.1.3 Measures of Dependent Variables 135
5.1.3.1 Economic Performance 135
5.1.3.2 Capability Development 137
5.1.3.3 Perceived Equity 137
5.1.4 Measures of CPDL Implementation 138
5.1.5 Measures of Moderators 139
5.1.5.1 Product Range Development Budget 139
5.1.5.2 Retailer Specific Processes 139
5.1.6 Measures of Antecedents 140
5.1.6.1 Retailer Capabilities 140
5.1.6.2 Trust 140
5.1.6.3 Personal Interaction 140
5.1.6.4 Information Sharing 141
5.1.7 Summary of Measures 141
5.2 Measure Validation 141
5.2.1 Measure Validation Procedure 143
5.2.1.1 Testing Content and Substantive Validity 144
5.2.1.2 Testing Unidimensionality 144
5.2.1.3 Testing Scale Reliability 148
5.2.1.4 Testing Convergent Validity 150
5.2.1.5 Testing Discriminant Validity 151
5.2.1.6 Testing Predictive Validity 151
5.2.2 Measurement Model for Independent Variables 152
5.2.3 Measurement Model for Dependent Variables 156
6. Analysis and Results 159
6.1 Descriptive Statistics 159
6.1.1 Descriptive Statistics of the Independent Variables 159
X
6.1.1.1 CPDL Implementation 159
6.1.1.2 Product Range Development Budget 161
6.1.1.3 Retailer Specific Processes 162
6.1.1.4 Antecedents 164
6.1.2 Descriptive Statistics of the Dependent Variables 165
6.1.2.1 Economic Performance 165
6.1.2.2 Capability Development 166
6.1.2.3 Perceived Equity 166
6.2 Hypotheses Testing Procedures 167
6.2.1 Testing of the Entire Model with Path Analysis 169
6.2.2 Testing of Main and Interaction Effects with Multiple Regressions 170
6.2.3 Testing of Antecedent Effects with Multiple Regressions 174
6.2.4 Data Set 175
6.3 Identified Effects 176
6.3.1 Main and Interaction Effects on Economic Performance 178
6.3.1.1 Effects on Financial Performance 178
6.3.1.2 Effects on Increase in Product Launches 181
6.3.1.3 Effects on Product Management Success 184
6.3.2 Main and Interaction Effects on Capability Development 186
6.3.3 Main and Interaction Effects on Perceived Equity 189
6.3.4 Effects of Antecedents 194
6.3.4.1 Effects of Antecedents on CPDL Implementation 194
6.3.4.2 Effects of Antecedents on Trust 197
6.4 Differences between Supplier Groups 199
6.4.1 Private Label vs. Supplier Brand Suppliers 201
6.4.2 Small vs. Big Suppliers 203
6.4.3 Perishable vs. Ambient Goods Suppliers 205
6.4.4 Food vs. Non Food Suppliers 207
6.5 Summary of Results 210
7. Discussion 211
7.1 Discussion of Results 212
7.1.1 Measurement Model 212
7.1.2 Main and Interaction Effects of CPDL Implementation 213
7.1.2.1 Main Effects of CPDL Implementation 213
7.1.2.2 Interaction Effects with Product Range Development Budget 214
7.1.2.3 Interaction Effects with Retailer Specific Processes 215
7.1.3 Main Effects of Moderators and Antecedents 219
7.1.3.1 Main Effects of Product Range Development Budget 219
7.1.3.2 Main Effects of Retailer Specific Processes 220
7.1.3.3 Antecedent Effect of Trust 221
7.1.3.4 Antecedent Effect of Retailer Capabilities 222
7.1.3.5 Antecedent Effect of Personal Interaction 222
7.1.3.6 Antecedent Effect of Information Sharing 222
7.2 Theoretical Contributions 222
7.2.1 Process and Measure of CPDL Implementation 223
XI
7.2.2 Survey Results 223
7.3 Managerial Implications 225
7.3.1 Role of CPDL Implementation and Moderators 225
7.3.1.1 Recommendations to Increase Economic Performance 226
7.3.1.2 Recommendations to Increase Capability Development 227
7.3.1.3 Recommendations to Increase Perceived Equity 228
7.3.2 Role of Antecedent 228
7.3.2.1 Recommendations to Increase CPDL Implementation 228
7.3.2.2 Recommendations to Increase Trust 228
7.3.3 Role of Supplier Group Specifics 229
7.3.3.1 Differences in the Effects on Perceived Equity by Brand Type 229
7.3.3.2 Differences in the Effects on Perceived Equity by Supplier Size 230
7.3.3.3 Differences in the Effects on Perceived Equity by Category Type 230
7.3.3.4 Differences in the Effects on Product Management Success by Supplier
Size 231
7.3.3.5 Differences in the Effects on Financial Performance by Product Type 231
7.3.4 Forethought 231
7.4 Limitations 232
7.5 Research Direction 233
8. References 236
9. Appendices 276
9.1 Tables 276
9.2 Essential Definitions 281
9.3 Partners and Interviewees 283
9.4 Curriculum Vitae 285
Exhibits
Exhibit 1.1: New Product Innovativeness 3
Exhibit 1.2: Customer Requirements in the Value Chain 5
Exhibit 1.3: Assumptions about the Nature of Social Science 12
Exhibit 1.4: Integrative Research Procedure 14
Exhibit 1.5: Research Procedure Used in this Study 16
Exhibit 1.6: Structure of the Thesis 18
Exhibit 2.1: Theories Used in CPDL Framework 20
Exhibit 2.2: New Product Development Activities (based on Cooper) 29
Exhibit 2.3: Stage Gated Product Development Process 30
Exhibit 2.4: New Product Development Process (based on Crawford) 31
Exhibit 2.5: New Product Development Process (based on Stinson) 33
XII
Exhibit 2.6: New Product Development Process (based on Laurent) 33
Exhibit 2.7: Collaborative Product Development Process (based on Baschung) 34
Exhibit 2.8: The ECR Europe Efficient Product Introduction Process 45
Exhibit 2.9: The ECR Switzerland New Product Exploration Process 46
Exhibit 2.10: GNX s Collaborative Product Development Tool 47
Exhibit 2.11: Sainsbury s New Product Development Process 49
Exhibit 2.12: Comprehensive Product Development and Launch Process 68
Exhibit 2.13: Collaborative Product Development and Launch Concept 70
Exhibit 3.1: Conceptual Model of CPDL Implementation 76
Exhibit 3.2: Research on the Impact of Collaboration on Economic Performance 86
Exhibit 3.3: Summary of Research Hypotheses 126
Exhibit 4.1: Sample Statistics 131
Exhibit 4.2: Statistics for Non Response Bias 132
Exhibit 5.1a: Summary of Measures (independent variables) 142
Exhibit 5.1b: Summary of Measures (dependent variables) 143
Exhibit 5.2: Measurement Model of Independent Variables 152
Exhibit 5.3: Unidimensionality and Reliability of Independent Variables Measures 153
Exhibit 5.4: Discriminant Validity of Independent Variables Measures 155
Exhibit 5.5: Measurement Model of Dependent Variables 156
Exhibit 5.6: Unidimensionality and Reliability of Dependent Variables Measures 157
Exhibit 5.7: Discriminant Validity of Dependent Variables Measures 158
Exhibit 6.1: Levels of CPDL Implementation by Phases 159
Exhibit 6.2: Levels of CPDL Implementation by Supplier Group 160
Exhibit 6.3: Levels of Product Range Development Budget by Phases 161
Exhibit 6.4: Levels of Product Range Development Budget by Supplier Group 161
Exhibit 6.5: Levels of Retailer Specific Processes by Phases 163
Exhibit 6.6: Levels of Retailer Specific Processes by Supplier Group 163
Exhibit 6.7: Levels of Antecedents by Supplier Group 164
Exhibit 6.8: Levels of Economic Performance by Supplier Group 165
Exhibit 6.9: Levels of Capability Development by Supplier Group 166
Exhibit 6.10: Levels of Perceived Equity by Supplier Group 167
Exhibit 6.11: Schematics of Interaction versus Mediating Effects 167
Exhibit 6.12: Schematics of Interaction Effects 168
Exhibit 6.13: Model for Path Analysis 170
Exhibit 6.14: Factor Correlation/Covariance Table 176
Exhibit 6.15: Results from Path Analysis with LISREL 8.53 177
Exhibit 6.16: Sequence of Regression Equations: Interaction Effects 179
Exhibit 6.17: Effects of CPDL Implementation on Financial Performance 179
Exhibit 6.18: Effects of CPDL Implementation on Increase In Product Launches 181
XIII
Exhibit 6.19: Interaction Effects at Different Levels of Retailer Specific Processes 182
Exhibit 6.20: Plots of the Interaction Effect 183
Exhibit 6.21: Effects of CPDL Implementation on Product Management Success 185
Exhibit 6.22: Effects of CPDL Implementation on Capability Development 186
Exhibit 6.23: Interaction Effects at Different Levels of Retailer Specific Processes 187
Exhibit 6.24: Plots of the Interaction Effect 188
Exhibit 6.25: Effects of CPDL Implementation on Perceived Equity 190
Exhibit 6.26: Interaction Effects at Different Levels of Product Range Development
Budget 191
Exhibit 6.27: Plots of the Interaction Effect 192
Exhibit 6.28: Interaction Effects at Different Levels of Retailer Specific Processes 192
Exhibit 6.29: Plots of the Interaction Effect 193
Exhibit 6.30: Sequence of Regression Equations: Mediation Effects (CPDL) 194
Exhibit 6.31: Effects of Antecedents on CPDL Implementation 195
Exhibit 6.32: Sequence of Regression Equations: Mediation Effects (Trust) 197
Exhibit 6.33: Effects of Antecedents on Trust 198
Exhibit 6.34: Main Effects of Supplier Group Specifics 200
Exhibit 6.35: Effects interacted by Private Label versus Supplier Brand Suppliers 202
Exhibit 6.36: Summary of the Effects of Private Label versus Supplier Brand
Suppliers 203
Exhibit 6.37: Effects interacted by Small versus Big Suppliers 204
Exhibit 6.38: Summary of the Effects of Small versus Big Suppliers 205
Exhibit 6.39: Effects interacted by Perishable versus Ambient Suppliers 206
Exhibit 6.40: Summary of the Effects of Perishable versus Ambient Suppliers 207
Exhibit 6.41: Effects interacted by Food versus Non Food Suppliers 208
Exhibit 6.42: Summary of the Effects of Food versus Non Food Suppliers 209
Exhibit 6.43: Summary of the Effects of CPDL Implementation 210
Exhibit 9.1: Model of CPDL Implementation 276
Exhibit 9.2: Effects Split by Private Label versus Supplier Brand Suppliers 277
Exhibit 9.3: Effects split by Small versus Big Suppliers 278
Exhibit 9.4: Effects split by Perishable versus Ambient Suppliers 279
Exhibit 9.5: Effects split by Food versus Non Food Suppliers 280
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| indexdate | 2024-07-09T19:43:27Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012033000 |
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| spelling | Hofstetter, Jörg Stefan Verfasser aut Collaborative product development and launch an empirical investigation into retailer-supplier relationships Jörg Stefan Hofstetter 2004 XIII, 285 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2004 Distributiekanalen gtt Productontwikkeling gtt Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Unternehmenskooperation (DE-588)4078604-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Produktentwicklung (DE-588)4139402-1 s Unternehmenskooperation (DE-588)4078604-3 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012033000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hofstetter, Jörg Stefan Collaborative product development and launch an empirical investigation into retailer-supplier relationships Distributiekanalen gtt Productontwikkeling gtt Produktentwicklung (DE-588)4139402-1 gnd Unternehmenskooperation (DE-588)4078604-3 gnd |
| subject_GND | (DE-588)4139402-1 (DE-588)4078604-3 (DE-588)4113937-9 |
| title | Collaborative product development and launch an empirical investigation into retailer-supplier relationships |
| title_auth | Collaborative product development and launch an empirical investigation into retailer-supplier relationships |
| title_exact_search | Collaborative product development and launch an empirical investigation into retailer-supplier relationships |
| title_full | Collaborative product development and launch an empirical investigation into retailer-supplier relationships Jörg Stefan Hofstetter |
| title_fullStr | Collaborative product development and launch an empirical investigation into retailer-supplier relationships Jörg Stefan Hofstetter |
| title_full_unstemmed | Collaborative product development and launch an empirical investigation into retailer-supplier relationships Jörg Stefan Hofstetter |
| title_short | Collaborative product development and launch |
| title_sort | collaborative product development and launch an empirical investigation into retailer supplier relationships |
| title_sub | an empirical investigation into retailer-supplier relationships |
| topic | Distributiekanalen gtt Productontwikkeling gtt Produktentwicklung (DE-588)4139402-1 gnd Unternehmenskooperation (DE-588)4078604-3 gnd |
| topic_facet | Distributiekanalen Productontwikkeling Produktentwicklung Unternehmenskooperation Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012033000&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hofstetterjorgstefan collaborativeproductdevelopmentandlaunchanempiricalinvestigationintoretailersupplierrelationships |