Le marketing mix multinational: un cadre analytique
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | French |
| Published: |
Zurich
Juris Druck und Verlag
1978
|
| Subjects: | |
| Physical Description: | XIV, 302 S. graph. Darst. 22 cm |
| ISBN: | 3260044914 |
Staff View
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| 502 | |a Lausanne, Univ., Diss., 1978 | ||
| 650 | 4 | |a Entreprises multinationales | |
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises | |
| 650 | 4 | |a Marketing |x Management | |
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Record in the Search Index
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| any_adam_object | |
| author | Léonard, Francis |
| author_GND | (DE-588)136764401 |
| author_facet | Léonard, Francis |
| author_role | aut |
| author_sort | Léonard, Francis |
| author_variant | f l fl |
| building | Verbundindex |
| bvnumber | BV018713935 |
| ctrlnum | (OCoLC)6213781 (DE-599)BVBBV018713935 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| id | DE-604.BV018713935 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:35:05Z |
| institution | BVB |
| isbn | 3260044914 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-011484670 |
| oclc_num | 6213781 |
| open_access_boolean | |
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| owner_facet | DE-12 |
| physical | XIV, 302 S. graph. Darst. 22 cm |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Juris Druck und Verlag |
| record_format | marc |
| spelling | Léonard, Francis Verfasser (DE-588)136764401 aut Le marketing mix multinational un cadre analytique par Francis Léonard Zurich Juris Druck und Verlag 1978 XIV, 302 S. graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Lausanne, Univ., Diss., 1978 Entreprises multinationales Internationale marketing gtt Marketing Multinationales Unternehmen International business enterprises Marketing Management Marketing-Mix (DE-588)4168908-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marketing-Mix (DE-588)4168908-2 s DE-604 |
| spellingShingle | Léonard, Francis Le marketing mix multinational un cadre analytique Entreprises multinationales Internationale marketing gtt Marketing Multinationales Unternehmen International business enterprises Marketing Management Marketing-Mix (DE-588)4168908-2 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4113937-9 |
| title | Le marketing mix multinational un cadre analytique |
| title_auth | Le marketing mix multinational un cadre analytique |
| title_exact_search | Le marketing mix multinational un cadre analytique |
| title_full | Le marketing mix multinational un cadre analytique par Francis Léonard |
| title_fullStr | Le marketing mix multinational un cadre analytique par Francis Léonard |
| title_full_unstemmed | Le marketing mix multinational un cadre analytique par Francis Léonard |
| title_short | Le marketing mix multinational |
| title_sort | le marketing mix multinational un cadre analytique |
| title_sub | un cadre analytique |
| topic | Entreprises multinationales Internationale marketing gtt Marketing Multinationales Unternehmen International business enterprises Marketing Management Marketing-Mix (DE-588)4168908-2 gnd |
| topic_facet | Entreprises multinationales Internationale marketing Marketing Multinationales Unternehmen International business enterprises Marketing Management Marketing-Mix Hochschulschrift |
| work_keys_str_mv | AT leonardfrancis lemarketingmixmultinationaluncadreanalytique |