Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing:
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
1975
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| Subjects: |
Staff View
MARC
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Record in the Search Index
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| author | Raffée, Hans 1929-2021 |
| author_GND | (DE-588)11886968X (DE-588)120762668 |
| author_facet | Raffée, Hans 1929-2021 |
| author_role | aut |
| author_sort | Raffée, Hans 1929-2021 |
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| building | Verbundindex |
| bvnumber | BV018575549 |
| contents | Der Beitr. d. Theorie d. kognitiven Dissonanz zur Erklärung u. Gestaltung v. Kaufentscheidungen bei kOnsumgquutern.<br>Wiesbaden: Gabler (1975). 96 S. |
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| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:32:53Z |
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| spelling | Raffée, Hans 1929-2021 Verfasser (DE-588)11886968X aut Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing 1975 txt rdacontent n rdamedia nc rdacarrier Der Beitr. d. Theorie d. kognitiven Dissonanz zur Erklärung u. Gestaltung v. Kaufentscheidungen bei kOnsumgquutern.<br>Wiesbaden: Gabler (1975). 96 S. Marketing (DE-588)4037589-4 gnd rswk-swf Kognitive Dissonanz (DE-588)4164464-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Kognitive Dissonanz (DE-588)4164464-5 s 1\p DE-604 Sauter, Bernhard Sonstige oth Silberer, Günter 1944- Sonstige (DE-588)120762668 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Raffée, Hans 1929-2021 Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing Der Beitr. d. Theorie d. kognitiven Dissonanz zur Erklärung u. Gestaltung v. Kaufentscheidungen bei kOnsumgquutern.<br>Wiesbaden: Gabler (1975). 96 S. Marketing (DE-588)4037589-4 gnd Kognitive Dissonanz (DE-588)4164464-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4164464-5 |
| title | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_auth | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_exact_search | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_full | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_fullStr | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_full_unstemmed | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_short | Theorie der Kognitiven Dissonanz und Konsumgüter-Marketing |
| title_sort | theorie der kognitiven dissonanz und konsumguter marketing |
| topic | Marketing (DE-588)4037589-4 gnd Kognitive Dissonanz (DE-588)4164464-5 gnd |
| topic_facet | Marketing Kognitive Dissonanz |
| work_keys_str_mv | AT raffeehans theoriederkognitivendissonanzundkonsumgutermarketing AT sauterbernhard theoriederkognitivendissonanzundkonsumgutermarketing AT silberergunter theoriederkognitivendissonanzundkonsumgutermarketing |