Competitive advantage: creating and sustaining superior performance
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Free Press
2004
|
| Edition: | 1. Free Press export ed. |
| Subjects: | |
| Online Access: | Beschreibung für Leser Autorenbiografie Inhaltsverzeichnis Auszug Inhaltsverzeichnis |
| Physical Description: | XXIV, 557 S. graph. Darst. |
| ISBN: | 0743260872 |
Staff View
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Record in the Search Index
| _version_ | 1804130517908455424 |
|---|---|
| adam_text | Contents
Introduction xv
Preface xxi
Chapter 1 Competitive Strategy: The Core Concepts 1
The Structural Analysis of Industries 4
Industry Structure and Buyer Needs 8
Industry Structure and the Supply/Demand Balance 10
Generic Competitive Strategies 11
Cost Leadership 12
Differentiation 14
Focus 15
Stuck in the Middle 16
Pursuit of More Than One Generic Strategy 17
Sustainability 20
Generic Strategies and Industry Evolution 22
Generic Strategies and Organizational Structure 23
Generic Strategies and the Strategic Planning Process 25
Overview of this Book 26
PART I PRINCIPLES OF COMPETITIVE ADVANTAGE
Chapter 2 The Value Chain and Competitive Advantage 33
The Value Chain 36
Identifying Value Activities 39
Defining the Value Chain 45
viii CONTENTS
Linkages within The Value Chain 48
Vertical Linkages 50
The Buyer s Value Chain 52
Competitive Scope and the Value Chain 53
Segment Scope 54
Vertical Scope 55
Geographic Scope 56
Industry Scope 56
Coalitions and Scope 57
Competitive Scope and Business Definition 58
The Value Chain and Industry Structure 58
The Value Chain and Organizational
Structure 59
Chapter 3 Cost Advantage 62
The Value Chain and Cost Analysis 64
Defining the Value Chain for Cost Analysis 64
Assigning Costs and Assets 65
First Cut Analysis of Costs 67
Cost Behavior 70
Cost Drivers 70
The Cost of Purchased Inputs 88
Segment Cost Behavior 93
Cost Dynamics 95
Cost Advantage 97
Determining the Relative Cost of Competitors 98
Gaining Cost Advantage 99
Sustainability of Cost Advantage 112
Implementation and Cost Advantage 113
Pitfalls in Cost Leadership Strategies 115
Steps in Strategic Cost Analysis 118
Chapter 4 Differentiation 119
Sources of Differentiation 120
Differentiation and The Value Chain 120
Drivers of Uniqueness 124
The Cost of Differentiation 127
Contents ix
Buyer Value and Differentiation 130
Buyer Value 131
The Value Chain and Buyer Value 132
Lowering Buyer Cost 135
Raising Buyer Performance 137
Buyer Perception of Value 138
Buyer Value and the Real Buyer 140
Buyer Purchase Criteria 141
Identifying Purchase Criteria 146
Differentiation Strategy 150
Routes to Differentiation 153
The Sustainability of Differentiation 158
Pitfalls in Differentiation 160
Steps in Differentiation 162
Chapter 5 Technology and Competitive Advantage 164
Technology and Competition 166
Technology and The Value Chain 166
Technology and Competitive Advantage 169
Technology and Industry Structure 172
Technology Strategy 176
The Choice of Technologies to Develop 177
Technological Leadership or Followership 181
Licensing of Technology 191
Technological Evolution 194
Continuous Versus Discontinuous Technological Evolution 197
Forecasting Technological Evolution 197
Formulating Technological Strategy 198
Chapter 6 Competitor Selection 201
The Strategic Benefits of Competitors 202
Increasing Competitive Advantage 202
Improving Current Industry Structure 207
Aiding Market Development 209
Deterring Entry 210
x CONTENTS
What Makes A Good Competitor? 212
Tests of a Good Competitor 212
Good Market Leaders 216
Diagnosing Good Competitors 216
Influencing the Pattern of Competitors 218
Damaging Good Competitors in Battling Bad Ones 220
Changing Bad Competitors into Good Ones 220
The Optimal Market Configuration 221
The Optimal Competitor Configuration 221
Maintaining Competitor Viability 224
Moving toward the Ideal Competitor Configuration 224
Maintaining Industry Stability 225
Pitfalls in Competitor Selection 226
PART II COMPETITIVE SCOPE WITHIN AN
INDUSTRY
Chapter 7 Industry Segmentation and Competitive
Advantage 231
Bases For Industry Segmentation 233
Structural Bases For Segmentation 234
Segmentation Variables 237
Finding New Segments 247
The Industry Segmentation Matrix 248
Relationships Among Segmentation Variables 250
Combining Segmentation Matrices 251
Industry Segmentation and Competitive
Strategy 255
The Attractiveness of a Segment 256
Segment Interrelationships 258
Segment Interrelationships and Broadly Targeted Strategies 263
The Choice of Focus 264
The Feasibility of New Segments to Focus On 266
The Sustainability of a Focus Strategy 266
Pitfalls and Opportunities for Focusers and Broadly Targeted
Competitors 269
Industry Segmentation and Industry
Definition 272
Contents xi
Chapter 8 Substitution 273
Identifying Substitutes 274
The Economics of Substitution 278
Relative Value/Price 279
Switching Costs 286
Buyer Propensity to Substitute 288
Segmentation and Substitution 289
Changes in the Substitution Threat 291
Substitution and Overall Industry Demand 296
Substitution and Industry Structure 297
The Path of Substitution 297
Segmentation and the Substitution Path 301
Substitution Forecasting Models 302
Substitution and Competitive Strategy 307
Promoting Substitution 307
Defense Against Substitutes 310
Industry Versus Firm Substitution Strategy 312
Pitfalls in Strategy Against Substitutes 313
PART III CORPORATE STRATEGY AND
COMPETITIVE ADVANTAGE
Chapter 9 Interrelationships among Business Units 317
The Growing Importance of Horizontal
Strategy 320
Interrelationships Among Business Units 323
Tangible Interrelationships 326
Sharing and Competitive Advantage 326
The Costs of Sharing 331
Difficulty of Matching 335
Identifying Tangible Interrelationships 336
Intangible Interrelationships 350
Competitor Interrelationships 353
Multipoint Competitors in Unrelated Industries 3S5
Multipoint Competition in Related Industries 360
xii CONTENTS
Competitors with Different Patterns of Interrelationships 361
Forecasting Potential Competitors 363
Chapter 10 Horizontal Strategy 364
The Need For Explicit Horizontal Strategy 365
Formulating Horizontal Strategy 368
Interrelationships and Diversification
Strategy 375
Diversification Based on Tangible Interrelationships 376
Diversification Through Beachheads 378
Diversification and Corporate Resources 380
Pitfalls in Horizontal Strategy 380
Pitfalls in Ignoring Interrelationships 380
Pitfalls in Pursuing Interrelationships 381
Chapter 11 Achieving Interrelationships 383
Impediments to Achieving Interrelationships 385
Sources of Impediments 386
Interrelationships and Equity 392
Differences in Impediments among Firms 393
Organizational Mechanisms For Achieving
Interrelationships 393
Horizontal Structure 395
Horizontal Systems 402
Horizontal Human Resource Practices 405
Horizontal Conflict Resolution Processes 407
The Corporate Role in Facilitating Interrelationships 408
Interrelationships and the Mode of Diversification 408
Managing Horizontal Organization 409
Promising Examples 410
Japanese Firms and Interrelationships 414
A New Organizational Form 414
Contents xiii
Chapter 12 Complementary Products and Competitive
Advantage 416
Control Over Complementary Products 418
Competitive Advantages From Controlling Complements 418
Problems of Controlling Complements 422
Control Over Complements and Industry Evolution All
Identifying Strategically Important Complements 423
Bundling 425
Competitive Advantages of Bundling Aid
Risks of Bundling 429
Bundled Versus Unbundled Strategies 430
Bundling and Industry Evolution 432
Strategic Implications of Bundling 435
Cross Subsidization 436
Conditions Favoring Cross Subsidization 437
Risks of Cross Subsidization 438
Cross Subsidization and Industry Evolution 439
Strategic Implications of Cross Subsidization 440
Complements and Competitive Strategy 442
PART IV IMPLICATIONS FOR OFFENSIVE AND
DEFENSIVE COMPETITIVE STRATEGY
Chapter 13 Industry Scenarios and Competitive Strategy under
Uncertainty 445
Scenarios as a Planning Tool 446
Industry Scenarios 447
Constructing Industry Scenarios 448
Identifying Industry Uncertainties 451
Independent Versus Dependent Uncertainties 453
Identifying a Set of Scenarios 458
Consistency of Assumptions 461
Analyzing Scenarios 463
Introducing Competitor Behavior into Scenarios 465
The Number of Scenarios To Analyze 467
Attaching Probabilities to Scenarios 468
Summary Characteristics of Industry Scenarios 470
Industry Scenarios and Competitive Strategy 470
Strategic Approaches Under Scenarios 471
Combined and Sequenced Strategies 475
xiv CONTENTS
The Choice of Strategy Under Industry Scenarios 475
Scenario Variables and Market Intelligence 477
Scenarios and the Planning Process 478
Corporate Role in Constructing Industry Scenarios 479
Industry Scenarios and Creativity 480
Chapter 14 Defensive Strategy 482
The Process of Entry or Repositioning 483
Defensive Tactics 487
Raising Structural Barriers 488
Increasing Expected Retaliation 494
Lowering the Inducement for Attack 498
Evaluating Defensive Tactics 500
Defensive Strategy 503
Deterrence 504
Response 508
Response to Price Cutting 510
Defense or Disinvest 511
Pitfalls in Defense 512
Chapter 15 Attacking an Industry Leader 513
Conditions for Attacking a Leader 514
Avenues for Attacking Leaders 517
Reconfiguration 519
Redefinition 523
Pure Spending 528
Alliances To Attack Leaders 529
Impediments to Leader Retaliation 530
Signals of Leader Vulnerability 533
Industry Signals 534
Leader Signals 535
Attacking Leaders and Industry Structure 535
Bibliography 537
Index 541
About the Author 559
|
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| author | Porter, Michael E. 1947- |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. Free Press export ed. |
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| id | DE-604.BV017829905 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:22:18Z |
| institution | BVB |
| isbn | 0743260872 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010702516 |
| oclc_num | 66776939 |
| open_access_boolean | |
| owner | DE-573 DE-Aug4 DE-1049 DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-945 DE-83 DE-2070s DE-N2 DE-188 DE-91G DE-BY-TUM DE-739 DE-384 DE-M347 DE-860 DE-1102 |
| owner_facet | DE-573 DE-Aug4 DE-1049 DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-945 DE-83 DE-2070s DE-N2 DE-188 DE-91G DE-BY-TUM DE-739 DE-384 DE-M347 DE-860 DE-1102 |
| physical | XXIV, 557 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Free Press |
| record_format | marc |
| spelling | Porter, Michael E. 1947- Verfasser (DE-588)119440547 aut Competitive advantage creating and sustaining superior performance Michael E. Porter 1. Free Press export ed. New York [u.a.] Free Press 2004 XXIV, 557 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Competition Industrial management Performance Wettbewerb (DE-588)4065835-1 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Industrie (DE-588)4026779-9 gnd rswk-swf Wettbewerbspolitik (DE-588)4065839-9 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Industrie (DE-588)4026779-9 s Management (DE-588)4037278-9 s Wettbewerb (DE-588)4065835-1 s DE-604 Unternehmen (DE-588)4061963-1 s Wettbewerbspolitik (DE-588)4065839-9 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Wettbewerbsvorteil (DE-588)4219652-8 s 1\p DE-604 Paralle Sprachausgabe deutsch Porter, Michael E. Wettbewerbsvorteile (DE-604)BV036559392 text/html http://www.loc.gov/catdir/description/simon032/98009581.html Publisher description Beschreibung für Leser text/html http://www.loc.gov/catdir/bios/simon051/98009581.html Contributor biographical information Autorenbiografie text/html http://www.loc.gov/catdir/enhancements/fy0631/98009581-t.html Table of contents only Inhaltsverzeichnis text/html http://www.loc.gov/catdir/enhancements/fy0641/98009581-s.html Sample text Auszug HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010702516&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Porter, Michael E. 1947- Competitive advantage creating and sustaining superior performance Competition Industrial management Performance Wettbewerb (DE-588)4065835-1 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Management (DE-588)4037278-9 gnd Industrie (DE-588)4026779-9 gnd Wettbewerbspolitik (DE-588)4065839-9 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4065835-1 (DE-588)4219652-8 (DE-588)4037278-9 (DE-588)4026779-9 (DE-588)4065839-9 (DE-588)4200234-5 (DE-588)4061963-1 |
| title | Competitive advantage creating and sustaining superior performance |
| title_auth | Competitive advantage creating and sustaining superior performance |
| title_exact_search | Competitive advantage creating and sustaining superior performance |
| title_full | Competitive advantage creating and sustaining superior performance Michael E. Porter |
| title_fullStr | Competitive advantage creating and sustaining superior performance Michael E. Porter |
| title_full_unstemmed | Competitive advantage creating and sustaining superior performance Michael E. Porter |
| title_short | Competitive advantage |
| title_sort | competitive advantage creating and sustaining superior performance |
| title_sub | creating and sustaining superior performance |
| topic | Competition Industrial management Performance Wettbewerb (DE-588)4065835-1 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Management (DE-588)4037278-9 gnd Industrie (DE-588)4026779-9 gnd Wettbewerbspolitik (DE-588)4065839-9 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Competition Industrial management Performance Wettbewerb Wettbewerbsvorteil Management Industrie Wettbewerbspolitik Wettbewerbsstrategie Unternehmen |
| url | http://www.loc.gov/catdir/description/simon032/98009581.html http://www.loc.gov/catdir/bios/simon051/98009581.html http://www.loc.gov/catdir/enhancements/fy0631/98009581-t.html http://www.loc.gov/catdir/enhancements/fy0641/98009581-s.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010702516&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT portermichaele competitiveadvantagecreatingandsustainingsuperiorperformance |
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