Brand Platform: die Added-Value-Strategie der Marke:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
[Stuttgart]
[Schäffer-Poeschel]
[2003]
|
| Series: | Werkbuch M wie Marke
2,3 : Basic brand building |
| Physical Description: | 31 S. Ill., graph. Darst. |
Staff View
MARC
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| 100 | 1 | |a Patzelt, Wolfhard |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand Platform: die Added-Value-Strategie der Marke |c Wolfhard Patzelt ; Hans G. Möntmann |
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| 700 | 1 | |a Möntmann, Hans Georg |d 1945- |e Verfasser |0 (DE-588)115768912 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-010694456 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Patzelt, Wolfhard Möntmann, Hans Georg 1945- |
| author_GND | (DE-588)115768912 |
| author_facet | Patzelt, Wolfhard Möntmann, Hans Georg 1945- |
| author_role | aut aut |
| author_sort | Patzelt, Wolfhard |
| author_variant | w p wp h g m hg hgm |
| building | Verbundindex |
| bvnumber | BV017811723 |
| ctrlnum | (OCoLC)174932685 (DE-599)BVBBV017811723 |
| format | Book |
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| id | DE-604.BV017811723 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T19:22:07Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010694456 |
| oclc_num | 174932685 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | 31 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | [Schäffer-Poeschel] |
| record_format | marc |
| series | Werkbuch M wie Marke |
| series2 | Werkbuch M wie Marke |
| spelling | Patzelt, Wolfhard Verfasser aut Brand Platform: die Added-Value-Strategie der Marke Wolfhard Patzelt ; Hans G. Möntmann [Stuttgart] [Schäffer-Poeschel] [2003] 31 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werkbuch M wie Marke 2,3 : Basic brand building Möntmann, Hans Georg 1945- Verfasser (DE-588)115768912 aut Werkbuch M wie Marke 2,3 : Basic brand building (DE-604)BV017199857 2,3 |
| spellingShingle | Patzelt, Wolfhard Möntmann, Hans Georg 1945- Brand Platform: die Added-Value-Strategie der Marke Werkbuch M wie Marke |
| title | Brand Platform: die Added-Value-Strategie der Marke |
| title_auth | Brand Platform: die Added-Value-Strategie der Marke |
| title_exact_search | Brand Platform: die Added-Value-Strategie der Marke |
| title_full | Brand Platform: die Added-Value-Strategie der Marke Wolfhard Patzelt ; Hans G. Möntmann |
| title_fullStr | Brand Platform: die Added-Value-Strategie der Marke Wolfhard Patzelt ; Hans G. Möntmann |
| title_full_unstemmed | Brand Platform: die Added-Value-Strategie der Marke Wolfhard Patzelt ; Hans G. Möntmann |
| title_short | Brand Platform: die Added-Value-Strategie der Marke |
| title_sort | brand platform die added value strategie der marke |
| volume_link | (DE-604)BV017199857 |
| work_keys_str_mv | AT patzeltwolfhard brandplatformdieaddedvaluestrategiedermarke AT montmannhansgeorg brandplatformdieaddedvaluestrategiedermarke |