APA (7th ed.) Citation

Walser, M. G. (2004). Brand strength: Building and testing models based on experiential information (1. Aufl.). Dt. Univ.-Verl.

Chicago Style (17th ed.) Citation

Walser, Martin G. Brand Strength: Building and Testing Models Based on Experiential Information. 1. Aufl. Wiesbaden: Dt. Univ.-Verl, 2004.

MLA (9th ed.) Citation

Walser, Martin G. Brand Strength: Building and Testing Models Based on Experiential Information. 1. Aufl. Dt. Univ.-Verl, 2004.