Emotional branding: the new paradigm for connecting brands to people
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Allworth Press
2003
|
| Ausgabe: | [Nachdr.] |
| Schlagworte: | |
| Beschreibung: | XXXII, 319 S. Ill. |
| ISBN: | 1581150784 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author | Gobé, Marc |
| author_facet | Gobé, Marc |
| author_role | aut |
| author_sort | Gobé, Marc |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV017788467 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)633318281 (DE-599)BVBBV017788467 |
| discipline | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-10-23T10:03:48Z |
| institution | BVB |
| isbn | 1581150784 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010682062 |
| oclc_num | 633318281 |
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| physical | XXXII, 319 S. Ill. |
| publishDate | 2003 |
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| publisher | Allworth Press |
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| spelling | Gobé, Marc Verfasser aut Emotional branding the new paradigm for connecting brands to people by Marc Gobé [Nachdr.] New York Allworth Press 2003 XXXII, 319 S. Ill. txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Marktpsychologie (DE-588)4140888-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Verbraucher (DE-588)4062632-5 s Marktpsychologie (DE-588)4140888-3 s DE-604 Markenpolitik (DE-588)4144679-3 s Emotionale Produktdifferenzierung (DE-588)4410248-3 s Verbraucherverhalten (DE-588)4062644-1 s Gefühl (DE-588)4019702-5 s Motivationspsychologie (DE-588)4075001-2 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gobé, Marc Emotional branding the new paradigm for connecting brands to people Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucher (DE-588)4062632-5 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4019702-5 (DE-588)4410248-3 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)4062632-5 (DE-588)4075001-2 (DE-588)4140888-3 |
| title | Emotional branding the new paradigm for connecting brands to people |
| title_auth | Emotional branding the new paradigm for connecting brands to people |
| title_exact_search | Emotional branding the new paradigm for connecting brands to people |
| title_full | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_fullStr | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_full_unstemmed | Emotional branding the new paradigm for connecting brands to people by Marc Gobé |
| title_short | Emotional branding |
| title_sort | emotional branding the new paradigm for connecting brands to people |
| title_sub | the new paradigm for connecting brands to people |
| topic | Markenartikel (DE-588)4037584-5 gnd Gefühl (DE-588)4019702-5 gnd Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd Verbraucher (DE-588)4062632-5 gnd Motivationspsychologie (DE-588)4075001-2 gnd Marktpsychologie (DE-588)4140888-3 gnd |
| topic_facet | Markenartikel Gefühl Emotionale Produktdifferenzierung Verbraucherverhalten Markenpolitik Verbraucher Motivationspsychologie Marktpsychologie |
| work_keys_str_mv | AT gobemarc emotionalbrandingthenewparadigmforconnectingbrandstopeople |